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      • April 2005 (Revised February 2006)
      • Case

      Monster Networking

      By: Thomas R. Eisenmann and David Andrew Vivero
      The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
      Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States
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      Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)
      • April 2001
      • Teaching Note

      Monster.com TN

      By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
      Teaching Note for (9-801-145). For book only - not listed on case. View Details
      Keywords: Web Services Industry
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      Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "Monster.com TN." Harvard Business School Teaching Note 901-036, April 2001.
      • August 2000
      • Case

      Monster.com

      By: Jeffrey F. Rayport
      Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details
      Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
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