Monetization - Publications - Faculty & Research

ancient artistry and modern technology, providing tattoo artists a novel platform to monetize their art beyond the chair. Through Co:Create Ink, they can offer their designs as dynamic non-fungible tokens, which enables them to receive... View Details

Keywords: April White

01 Mar 2004
News

Derek Ferguson

release — about the length of time it takes for a perfect digital copy to make the rounds on the Internet. “It’s changed the spending levels. It’s changed the whole process of breaking in new acts.” “Music is so powerful that we’re looking for other ways to View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Dec 2022
News

Full Court Press

to do, inspiration is really key. Whether it’s getting more kids to play the game, getting fans to be excited about the game, getting people to help us monetize the game, or getting other people to invest their money to grow... View Details

Keywords: Dan Morrell

01 Sep 2008
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Monetizing IP: The Executive’s... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2018
News

Every Trick in the Book

who emphasizes that BookHampton faces particular challenges as a year-round business in a summer community. “Creating community and hosting events—it’s tough to monetize those things. Most bookstores are at breakeven.” Kathryn Grantham... View Details

Keywords: April White

11 Jun 2016
News

Navigating Fertility Clinics with a Click

former partner at Sequoia Capital. “In the early years, they all build an audience, not revenue. The good ones are rewarded for patience and not trying to monetize early.” READ MORE View Details

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How to Monetize Happiness

How Adidas Helped Monetize the Olympics (Preview Video)

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China

Uber Rides Social Media Dominance to $17B Valuation

Turning a Profit When Your Product is Free

The Future of Platforms

Behind the Research: Jeremy Yang

Financially, experts say Tanaka unlikely to be another Matsui

Harvard Business School Introduces Executive Education Program on Maximizing the Value of Intellectual Property

With Smartphone Deals, Patents Become a New Asset Class

Biogen, Danish company in patent spat worth billions

Newsfeeds, Beacons, and Google for Your Eyes: The Future of Shazam

The Next Generation of Social Networks

Five Must-Read Harvard Business Review Articles

Unlocking the Power of Community