Publications

June 2004 (Revised May 2006)
Case

Millennial Net

By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall

Millennial Net created self-organizing, ultra-low-power, wireless sensor networks, a space that was getting a lot of attention in 2004. The company was founded in 2000 and in early 2004 was looking for a second round of funding. The area had attracted a number of new... View Details

Keywords: Information Infrastructure; Technological Innovation; Entrepreneurship; Investment; Information Technology Industry; Telecommunications Industry

September 2017 (Revised September 2023)
Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively

The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details

June 2016
Case

Publicis Groupe 2016: Maurice and the Millennials

By: Rosabeth Moss Kanter and Jonathan Cohen

Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he... View Details

April 2018
Teaching Note

Publicis Groupe 2016: Maurice and the Millennials

By: Rosabeth Moss Kanter and Jonathan Cohen

This Teaching Note assists classroom instructors in teaching HBS case, “Publicis Groupe 2016: Maurice and the Millennials,” (HBS No. 316-127), which describes Levy's efforts to transform the Groupe. View Details

Keywords: Digital; Advertising; Managing Change; Collaboration; Synergies; Integration; Millennials; Innovation ＆ Entrepreneurship; Organizational Change and Adaptation; Information Technology; Change Management; Restructuring; Marketing; Mergers and Acquisitions; Transformation; Innovation and Management; Digital Marketing

June 2016
Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry

13 Jul 2016
Blog Post

How To Hire A Millennial

HBS Career & Professional Development (CPD) is sharing Working Knowledge articles to further educate our recruiting partners about best practices in human resources. This is not your parents' workplace anymore, Joseph Fuller reminds us. Crucial for attracting View Details

Keywords: All Industries

08 Apr 2016
Research & Ideas

How to Hire a Millennial

General Electric isn’t moving to Boston’s waterfront for the views, however breathtaking they may be. In the increasingly fierce battle for millennial talent, GE’s decision to uproot its long-time headquarters from suburban Connecticut is... View Details

Keywords: by Joseph Fuller

05 Mar 2015
News

Marketing to millennials

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

for the use of technology, and sensitivity to needs for work/life balance. This is the predominant collective response from many who responded to this month's topic, "How Will Millennials Manage?" It may be at odds with Michael... View Details

Keywords: by Jim Heskett

26 Jan 2017
News

Turning Millennials into Leaders

Garrett Gravesen (PLDA 20, 2015) is a leadership coach and cofounder of ADDO Worldwide, a brand and experience consultancy based in Atlanta, Georgia. In this video, he talks about working with Chick-fil-A to develop its Leader Academy, which aims to turn View Details

07 Dec 2016
HBS Case

Why Millennials Flock to Fintech for Personal Investing

Millennials are disruptive bunch. The first generation to grow up with the internet, consumers born after 1980 are used to relying on technology and engineering to do almost everything—including shopping (Amazon), listening to music... View Details

Keywords: by Michael Blanding; Financial Services

14 Jun 2018
Cold Call Podcast

How Chase Sapphire Made Credit Cool for Millennials

Keywords: Financial Services; Banking

08 Apr 2016
News

How to Hire a Millennial

April 8, 2016
Other Article

How to Hire a Millennial

By: Joseph B. Fuller