Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (6,167) Arrow Down
Filter Results: (6,167) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (14,210)
    • Faculty Publications  (6,167)

    Show Results For

    • All HBS Web  (14,210)
      • Faculty Publications  (6,167)

      Marketing Services IndustryRemove Marketing Services Industry →

      Page 1 of 6,167 Results →

      Are you looking for?

      →Search All HBS Web
      • September 2025
      • Article

      Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

      By: Shawn Cole, Tomoko Harigaya, Grady Killeen and Aparna Krishna
      This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
      Keywords: Measurement and Metrics; Mathematical Methods; Analytics and Data Science; Agriculture and Agribusiness Industry; India
      Citation
      Read Now
      Related
      Cole, Shawn, Tomoko Harigaya, Grady Killeen, and Aparna Krishna. "Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India." Journal of Development Economics 176 (September 2025).
      • July 2025
      • Background Note

      Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations

      By: E. Ofek, Michael Haenlein, Eitan Muller and Roman Welden
      The purpose of this note is to offer a more expansive view of how innovations disrupt markets than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the... View Details
      Citation
      Educators
      Related
      Ofek, E., Michael Haenlein, Eitan Muller, and Roman Welden. "Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations." Harvard Business School Background Note 526-002, July 2025.
      • July 18, 2025
      • Article

      Using Gen AI for Early-Stage Market Research

      By: James Brand, Ayelet Israeli and Donald Ngwe
      Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by survey customers... View Details
      Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Technology Industry
      Citation
      Read Now
      Related
      Brand, James, Ayelet Israeli, and Donald Ngwe. "Using Gen AI for Early-Stage Market Research." Harvard Business Review (website) (July 18, 2025).
      • July 2025
      • Teaching Note

      Designed for Purpose: “Never a Failure. Always a Lesson”

      By: James Riley and Andrea Dorbu
      In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details
      Keywords: Cultural Entrepreneurship; Brands and Branding; Luxury; Consumer Behavior; Market Entry and Exit; United States
      Citation
      Related
      Riley, James, and Andrea Dorbu. "Designed for Purpose: “Never a Failure. Always a Lesson”." Harvard Business School Teaching Note 426-009, July 2025.
      • July 2025
      • Case

      Designed for Purpose: “Never a Failure. Always a Lesson”

      By: James Riley and Andrea Dorbu
      In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details
      Keywords: Cultural Entrepreneurship; Brands and Branding; Luxury; Consumer Behavior; Market Entry and Exit; United States
      Citation
      Educators
      Related
      Riley, James, and Andrea Dorbu. "Designed for Purpose: “Never a Failure. Always a Lesson”." Harvard Business School Case 426-008, July 2025.
      • July 2025
      • Teaching Note

      Silicon Valley Bank: Gone in 36 Hours

      By: Jung Koo Kang, Krishna G. Palepu and Charles C.Y. Wang
      Teaching Note for HBS Case No. 125-094. View Details
      Keywords: Accounting Standards; Bank Runs; Financial Accounting; Financial Reporting; Social Media; Banks and Banking; Financing and Loans; Investment Portfolio; Interest Rates; Debt Securities; Risk and Uncertainty; Financial Statements; Risk Management; Financial Services Industry; United States
      Citation
      Purchase
      Related
      Kang, Jung Koo, Krishna G. Palepu, and Charles C.Y. Wang. "Silicon Valley Bank: Gone in 36 Hours." Harvard Business School Teaching Note 126-002, July 2025.
      • July 2025
      • Article

      Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

      By: Mengjie Cheng and Shunyuan Zhang
      The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
      Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
      Citation
      Find at Harvard
      Purchase
      Related
      Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
      • July 2025
      • Module Note

      Supply and Demand for Strategists

      By: Quan Le, Quan Le and Quan Le
      This module note introduces students to the foundational microeconomic principles of supply and demand. It uses the example of an aluminum plant (specifically, production quantity and shutdown decisions) to discuss short-run vs. long-run decisions, marginal costs, sunk... View Details
      Keywords: Business Exit or Shutdown; Business or Company Management; Business Strategy; Competition; Competitive Advantage; Cost of Capital; Cost vs Benefits; Decision Making; Decisions; Demand and Consumers; Economics; Economic Systems; For-Profit Firms; Market Entry and Exit; Market Participation; Markets; Metals and Minerals; Microeconomics; Price; Revenue; Strategy; Supply and Industry; Manufacturing Industry
      Citation
      Related
      Le, Quan. "Supply and Demand for Strategists." Harvard Business School Module Note 726-352, July 2025.
      • June 2025
      • Case

      Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle

      By: Krishna G. Palepu and Ahmed Dahawy
      Jahez made its mark in Saudi Arabia’s food delivery market by serving customers willing to pay more for reliable, high-quality service—a segment largely overlooked by other platforms. As the company grew, it expanded into the mass market and developed a network of... View Details
      Keywords: Acquisition; Business Conglomerates; Corporate Entrepreneurship; Innovation Strategy; Digital Platforms; Logistics; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Expansion; Food and Beverage Industry; Saudi Arabia
      Citation
      Educators
      Related
      Palepu, Krishna G., and Ahmed Dahawy. "Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle." Harvard Business School Case 325-112, June 2025.
      • June 2025
      • Teaching Plan

      SWEN Blue Ocean: Impact Investing Goes to Sea

      By: Vikram S Gandhi and David Allen
      Teaching Plan for HBS Case No. 325-013 View Details
      Keywords: Communication Technology; Green Technology; Finance; Venture Capital; Private Equity; Investment; Investment Funds; Science-Based Business; Financial Services Industry; France; Paris; Italy
      Citation
      Related
      Gandhi, Vikram S., and David Allen. "SWEN Blue Ocean: Impact Investing Goes to Sea." Harvard Business School Teaching Plan 325-063, June 2025.
      • June 2025
      • Teaching Note

      To Found or to Cofound? That Is the Question

      By: Christina Wallace and Stacy Straaberg
      Teaching Note for HBS Case No. 824-034. Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the... View Details
      Keywords: Business Startups; Decisions; Partners and Partnerships; Entrepreneurship; Fashion Industry; Fashion Industry; Fashion Industry; United States
      Citation
      Purchase
      Related
      Wallace, Christina, and Stacy Straaberg. "To Found or to Cofound? That Is the Question." Harvard Business School Teaching Note 825-148, June 2025.
      • June 2025
      • Case

      Accounting for OpenAI at Microsoft

      By: Jonas Heese, Joseph Pacelli, Nicole Zelazko and Michael Norris
      In early 2025, Microsoft was evaluating the impact of its $14 billion investment in OpenAI. As OpenAI’s computing needs expanded, Microsoft positioned Azure as the exclusive provider for training and inference of their large language models. Despite the scale of the... View Details
      Keywords: Accounting; Financial Reporting; Revenue Recognition; Corporate Finance; Capital; Investment; Revenue; AI and Machine Learning; Valuation; Governance; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United States
      Citation
      Educators
      Related
      Heese, Jonas, Joseph Pacelli, Nicole Zelazko, and Michael Norris. "Accounting for OpenAI at Microsoft." Harvard Business School Case 125-118, June 2025.
      • June 2025
      • Case

      Power Struggles: Hydro-Quebec’s Energy Dilemma

      By: Juan Alcacer and Danika Couture-Peck
      In 2024, Maxime Aucoin, Executive Vice President and CFO of Hydro-Quebec, faced a series of compounding challenges as the utility confronted rapidly rising electricity demand, public pricing constraints, and strained stakeholder relationships. As the steward of... View Details
      Keywords: Renewable Energy; Infrastructure; State Ownership; Vertical Integration; Energy; Energy Industry; Canada
      Citation
      Educators
      Related
      Alcacer, Juan, and Danika Couture-Peck. "Power Struggles: Hydro-Quebec’s Energy Dilemma." Harvard Business School Case 725-468, June 2025.
      • June 2025
      • Case

      TagHive: Edtech Pricing and Distributor Decisions

      By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
      Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
      Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Education; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; Education Industry; Education Industry; India; South Korea
      Citation
      Educators
      Related
      Troncoso, Isamar, Frank V. Cespedes, and Stacy Straaberg. "TagHive: Edtech Pricing and Distributor Decisions." Harvard Business School Case 525-001, June 2025.
      • June 2025
      • Case

      Larry Culp at General Electric: Rebuilding an American Icon

      By: Nitin Nohria, Kayti Stanley, Ashka Stephen and Drew Goydan
      As he takes over as CEO of the iconic industrial giant General Electric, Larry Culp faces a range of urgent issues as the company is delisted from the DJIA and is seen by many as heading towards bankruptcy. Culp steers GE through a series of carefully thought-out moves... View Details
      Keywords: Leadership; Health Industry; Health Industry; Health Industry; Health Industry; North America; Europe
      Citation
      Educators
      Related
      Nohria, Nitin, Kayti Stanley, Ashka Stephen, and Drew Goydan. "Larry Culp at General Electric: Rebuilding an American Icon." Harvard Business School Case 925-304, June 2025.
      • June 2025
      • Case

      TfL Pension Fund and the 2022 Gilt Market Crisis

      By: Emil N. Siriwardane, Vincent Dessain, Emer Moloney and Carlota Moniz
      On September 27, 2022, Padmesh Shukla, CIO of the Transport for London (TfL) Pension Fund, was keeping a careful eye on the turmoil in the U.K. sovereign bond (or gilt) market. When the new government announced the largest tax cuts the U.K. had seen in half a century,... View Details
      Keywords: Financial Crisis; Macroeconomics; Assets; Asset Management; Borrowing and Debt; Corporate Finance; Capital Markets; Equity; Financial Liquidity; Financial Instruments; Financial Strategy; Interest Rates; Governing and Advisory Boards; Crisis Management; Resource Allocation; Investment; Financial Services Industry; United Kingdom; England; London; Europe
      Citation
      Educators
      Purchase
      Related
      Siriwardane, Emil N., Vincent Dessain, Emer Moloney, and Carlota Moniz. "TfL Pension Fund and the 2022 Gilt Market Crisis." Harvard Business School Case 225-098, June 2025.
      • June 2025
      • Article

      Collusion in Brokered Markets

      By: John William Hatfield, Scott Duke Kominers and Richard Lowery
      High commissions in the U.S. residential real estate agency market present a puzzle for economic theory because brokerage is not a concentrated industry. We model brokered markets as a game in which agents post prices for customers and then choose which other agents to... View Details
      Keywords: Real Estate Agents; Real Estate; Realtors; Broker Networks; Brokerage; Brokerage Commissions; "Brokerage Industry; Brokered Markets; Brokering; Brokers; Industrial Organization; Repeated Game Framework; "Repeated Games"; Collusion; Antitrust; Microeconomics; Market Design; Theory; Game Theory; Real Estate Industry
      Citation
      SSRN
      Purchase
      Related
      Hatfield, John William, Scott Duke Kominers, and Richard Lowery. "Collusion in Brokered Markets." Journal of Finance 80, no. 3 (June 2025): 1417–1462.
      • Summer 2025
      • Article

      Dynamic Competition for Customer Memberships

      By: Cristian Chica, Julian Jimenez-Cardenas and Jorge Tamayo
      A competitive two-period membership (subscription) market is analyzed. Two symmetric firms charge a “membership” fee that allows consumers to buy products or services at a given unit price for both periods. Firms can choose between long- or short-term memberships. When... View Details
      Keywords: Competitive Price Discrimination; Membership; Dynamic Competition; Competition; Price; Consumer Behavior; Business Model
      Citation
      Purchase
      Related
      Chica, Cristian, Julian Jimenez-Cardenas, and Jorge Tamayo. "Dynamic Competition for Customer Memberships." Journal of Economics & Management Strategy 34, no. 2 (Summer 2025): 525–556.
      • June 2025
      • Case

      Vail Resorts: Responding to Activist Pressure (A)

      By: Benjamin C. Esty and Edward A. Meyer
      On January 27, 2025, the head of a relatively small hedge fund named Late Apex Partners sent a highly critical letter to the board of directors of Vail Resorts, the world’s largest ski resort operator. In his letter, and the 88-slide presentation that accompanied his... View Details
      Keywords: Corporate Finance; Capital Budgeting; Corporate Governance; Competitive Advantage; Competitive Strategy; Leading Change; Valuation; Investment Activism; Climate Change; Management Succession; Financial Management; Risk Management; Business and Shareholder Relations; Sports Industry; Sports Industry; Sports Industry; United States; Australia; Canada
      Citation
      Educators
      Purchase
      Related
      Esty, Benjamin C., and Edward A. Meyer. "Vail Resorts: Responding to Activist Pressure (A)." Harvard Business School Case 225-082, June 2025.
      • 2025
      • Working Paper

      An Empirical Examination of Business Climate Alliances: Effective and/or Harmful?

      By: Matteo Gasparini and Peter Tufano
      This research studies business alliances that seek to address climate change, offering empirical evidence to address claims advanced by alliance supporters and critics. We study eleven major alliances mostly focused on financial services firms and 424 major... View Details
      Keywords: Antitrust; Climate Change; Financial Institutions; Competition; Network Effects; Alliances
      Citation
      SSRN
      Read Now
      Related
      Gasparini, Matteo, and Peter Tufano. "An Empirical Examination of Business Climate Alliances: Effective and/or Harmful?" Harvard Business School Working Paper, No. 25-060, May 2025.
      • 1
      • 2
      • …
      • 308
      • 309
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.