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  • All HBS Web  (521)
    • News  (81)
    • Research  (315)
    • Events  (1)
  • Faculty Publications  (125)

Show Results For

  • All HBS Web  (521)
    • News  (81)
    • Research  (315)
    • Events  (1)
  • Faculty Publications  (125)
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  • 17 Jun 2016
  • News

Companies Need to Start Marketing Safety to Customers

  • 14 Feb 2013
  • News

Warren Buffett just put a lotta ketchup in his cupboard

  • 07 Feb 2014
  • News

Let the Games Begin

  • 09 Nov 2023
  • News

From the Brink

payments to its pension fund and drawn down all the fund’s cash until there was nothing left but a $50 billion unfunded liability. Capital markets had deemed the island an unacceptable risk. “They had lost access to traditional capital,... View Details
Keywords: Ralph Ranalli
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

carbon can be transmuted into a valuable commodity at scale. On the Brink of Utopia is a hopeful and visionary book that reimagines the roles of innovators, citizens, governments, and financial markets to foster innovation leaps that... View Details
Keywords: Publishing Industries (except Internet); Information
  • 22 Sep 2022
  • News

The Beauty Guide

gave her some advice: Leave the comfort of marketing and join sales; learn the business from the inside out. The suggestion made little sense to Freyre, who considered herself a marketer and a brand... View Details
Keywords: Maureen Harmon
  • 01 Jun 2023
  • News

From Big Pharma to Startup

infusions. These delivery methods can be painful, time consuming, and costly. It was a subject of great interest to Goble who, prior to HBS, had been involved in bringing injectable biologics to market at Eli Lilly. From that meeting in... View Details
Keywords: April White
  • 01 Oct 1998
  • News

Dinh Thi Hoa: Up from the Ashes of War

Dinh Thi Hoa (MBA '92) was a young girl when relatives and friends who feared for her safety spirited her out of Hanoi in the summer of 1972 to escape the fury of U.S. bombing attacks against North Vietnam. She still remembers returning... View Details
Keywords: Dun Gifford, Jr. (MBA 1992)
  • 22 Feb 2022
  • News

New Urban Order

the vehicle, and up to 1,000 meters ahead, in order to drive those long stretches of highway safely, saving the human drivers for shorter distance pickups and deliveries in cities and towns. The company had 70 trucks on the road throughout 2021, with View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
  • 01 Dec 2022
  • News

My First Job

the rest of the employees were safely leaving the building and that the fire was contained. I learned that real leadership means running toward the fire and being concerned about the safety of others before your own. —John Fees (MBA 1999)... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Jun 2023
  • News

The Exchange: The Tech Leader’s Tightrope

were to decide you’re comfortable sharing data with US government authorities, how comfortable are you sharing the data with the government in China? That’s a huge market for you. How can you say yes to the United States and no to China?... View Details
Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Justice, Public Order, and Safety Activities
  • 01 Sep 2010
  • News

Head Games

Sports Marketing Lifetime Award from the American Marketing Association. I recently asked Greyser what he thinks of the concussion issue. “I believe current concerns are less likely to lead to a massive... View Details
Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 17 Sep 2020
  • News

HBS Goes Back To School

community,” says Andrew Falzone, director of campus and food services. AUGUST 6 This chronicle of the HBS’s Re-entry Pilot Day by Marketing and Communications writer Shona Simkin offers an inside look at how the School has instituted... View Details
  • 01 Dec 2016
  • News

Case Study: Sweat the Technique

including NFL and NHL teams. Use cases also include military and elder care markets. All told, Unger estimates peak revenues to reach about $375 million. Nix is still in the midst of product development, but it expects to set the market... View Details
Keywords: Dan Morrell
  • 01 Jun 2018
  • News

What I Do: Minnie Ingersoll (MBA 2002)

it’s consistent from company to company.” Her new COO role at Code for America, a San Francisco–based nonprofit dedicated to improving civic tech and “strengthening America’s basic social safety net,” has proven this maxim true. “I... View Details
Keywords: Dan Morrell; illustrations by Peter and Maria Hoey
  • 01 Sep 2008
  • News

Negative Ad Power

politics, rarely appear in consumer marketing campaigns. To be sure, marketers of breath mints and antidandruff shampoos play on social anxieties; Volvo raises automotive View Details
Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2006
  • News

Faculty Books

consumers. Comparing eight areas of policy — product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and pricing — Trumbull... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 01 Apr 1998
  • News

Microfinance's Big Payoff: Michael Chu and ACCION International

its pragmatic use of the profit motive and market mechanisms to make a sustainable, self-perpetuating, and effective impact on the lives of poor people. When the ACCION opportunity came along, it forced me to confront those late-night... View Details
  • 05 Feb 2019
  • News

Protecting the Power Grid

running the market research firm Geosegment Systems Corporation, which he founded in 1991. In addition to its advocacy before the NRC, Popik’s group has become a regular at the Federal Energy Regulatory Commission (FERC), the obscure... View Details
Keywords: Ralph Ranalli; terrorism; Electric Power Generation, Transmission, Distribution; Utilities
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