Marketing Of Innovations - Publications - Faculty & Research

Profile

Kwame Owusu-Kesse

professors. These HBS experiences solidified my ultimate career vision, which was to be at the forefront of an innovative social enterprise focused on education and poverty alleviation. What are you most... View Details

Keywords: Other Financial Services; Nonprofit / Government

Profile

Lauren Burrows

Why was earning your MBA at HBS important to you? I sought my MBA at HBS at a key moment of transition in my career, both in terms of industry focus and position. I was committed to pursuing a career in the... View Details

Keywords: Energy / Extractive Minerals; Manufacturing; Venture Capital / Private Equity; Financial Services

Profile

Pam Wildeman

career thus far? The diversity of experiences I’ve had. I never would have anticipated that working in Marketing would also give me such rich experiences in Finance, Manufacturing, Research &... View Details

Keywords: Entertainment / Media

Profile

Juan Camargo

Camargo. "The younger audience doesn't have a notion of what an electric car should be, and they are open to new technologies." And even if the youth market isn't ready for high-end wheels,... View Details

Keywords: Manufacturing; Technology; Consumer Products

Profile

Luc Sirois

new era,” he says. Sirois credits former professors Jeffrey F. Rayport (Managing in Cyberspace) and Howard H. Stevenson (Entrepreneurial Finance) with jump-starting his thinking. “It was like an epiphany,” he says. “There were lessons on learning how to leverage the... View Details

Keywords: Health Care; Technology; Nonprofit / Government

Profile

Jillian Dorans

I will be joining my mentor at Starwood Hotels in Marketing this summer. Additionally, to bring it full-circle, I will be doing my part to continue the expansion of HBS's presence in the industry by serving... View Details

Keywords: Services; Consulting

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these... View Details

Keywords: Retail

Profile

Jeremy Andrus

HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago about the dismal job market for newly minted MBAs. Jeremy Andrus (MBA 2002) certainly does. Upon graduation, with no job... View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

Profile

Nathan Lasche

technology and will hopefully be great sounding boards for my ideas in the future. How has HBS prepared you for your current role and your long term career? HBS provided a great toolkit of skills which help solve challenges I encounter in... View Details

Keywords: Technology; Entrepreneurship

Profile

Evelyne White

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out... View Details

Keywords: Technology; Services

Profile

Andres Sarmiento

that understanding. But even more important, the role required me to understand marketing, to understand that the product we were building had to satisfy the needs of our customers. I had my first marketing... View Details

Keywords: Entrepreneurship; Technology; Services

Profile

Katie Laidlaw

engaging forums, educational conversations, and fun gatherings. From a career perspective, I confirmed my interest in working in this sector, particularly at the intersection of the public and nonprofit sectors where an View Details

Keywords: Consulting

Profile

Tuce Zengin Van den Eynde

menu that would help facilitate rapid growth through a drive-in retail model. FIELD 3, Tuce observes, “pushes you to see how entrepreneurs work. It gives you a sense of what it would be like to build a business from scratch, and teaches... View Details

Keywords: Other Financial Services; Entrepreneurship

Profile

Tiffany Niver

technology and pushing forward the envelope and innovation in consumer-facing technology businesses. I also think that HBS makes us think about our broader legacy and the ways we will push forward issues and agendas outside View Details

Keywords: Technology; Retail; Consulting

Profile

Avi Kremer

could convince them that ALS is a good investment, market forces will do more than all the ALS foundations worldwide can do.” In 2011 and 2012, Prize4Life awarded million-dollar prizes for tests that measure the disease’s progression... View Details

Keywords: Health Care; Entrepreneurship

Profile

Fereshteh Zeineddin

events introduced me to a number of new industries and opportunities. I became interested in exploring opportunities in the luxury goods space and was introduced by a classmate to the marketing department at... View Details

Keywords: Retail

Profile

Philipp Schäelli

Why was earning your MBA at HBS important to you? I wanted to do an MBA for three main reasons: 1) Making the next step in my career, 2) Broaden my academic footing and 3) Expand my network of friends that follow a business career. From... View Details

Keywords: Venture Capital / Private Equity; Financial Services

Profile

Debora Lehrer

industry. Time at HBS has allowed me to discover what really excites me while giving me the tools to successfully pursue a career in those areas. A combination of my HBS course-load and summer internship have led me to the realization... View Details