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- All HBS Web
(1,247)
- News (180)
- Research (864)
- Events (2)
- Multimedia (2)
- Faculty Publications (386)
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- 11 May 2015
- News
How Emerging Markets Can Finally Arrive
- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- 08 Aug 2013
- News
Cause Marketing Gets Personal
different departments. "NABCO was instrumental in changing the course of breast cancer screening, treatment, and care," she says. "Our physician and corporate partnerships to educate women replaced fear with facts. We helped craft and View Details
- 15 Apr 2017
- News
Bringing Markets to Myanmar
development, policy, and implementation in Myanmar, all in virtually the same spirit and language as generated by the stakeholder team. Morrell: So essentially it was adopted? Brunell: Yeah, it was adopted. Morrell: This thing that you... View Details
- 27 Mar 2014
- News
From Marx to Marketing
my long experience dealing with Soviet organizations, I knew that the way decisions were implemented and what actually happened depended more on the lowest echelon of the hierarchy than the top." In addition, Vlachoutsicos, in close... View Details
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 25 Nov 2014
- News
It Doesn’t Matter If Competitors Know Your Strategy
- 22 Mar 2018
- News
Sustainability: A New Way of Doing Business
- 01 Dec 2023
- News
The Exchange: Help Wanted
Image by John Ritter The path to a job in the C-suite isn’t what it used to be. For many years, companies could lean on financial expertise and industry connections when recruiting candidates, but HBS professors Raffaella Sadun and Joseph Fuller say that so much has... View Details
- 01 Feb 1999
- News
Too Much of a Good Thing?
competitors rush to implement new, highly productive technologies without considering that all this simultaneous investment will result in much more capacity than the final product market will demand at... View Details
Keywords: Garry Emmons
- 12 Mar 2021
- News
My Favorite Case
J&J company performing well, and I tried to implement the best of what J&J did while avoiding the pitfalls it fell into. —Steven Newman (MBA 1992) Back to top “Heublein, Inc.,” aka the Smirnoff Vodka Case Smirnoff has 23 percent of the... View Details
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
secret,” she says. “I’ve spent the last 15 years in Africa really trying to not only unlock the agricultural and food potential on the continent, but also to enable our enterprises to scale.” Sahel Consulting provides strategy consulting support, View Details
Keywords: Margie Kelley
- 07 Apr 2015
- News
Warrior Spirit
martial arts for the last 5,000 years, and MMA is a sport that is intuitively grasped, like hockey is for Canadians. But until now, no one here has tried to commercialize martial arts for the masses.” As a catchall Cui adds, “Asia” doesn’t really capture the diversity... View Details
- 01 Sep 2023
- News
The Exchange: Where Ethics Meet Economics
manifesting there? Mike Luca: Tech companies shape the information we see, the products we use, and the markets we participate in. This raises important societal questions about the decisions business leaders make. Is Airbnb facilitating... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our... View Details
- 01 Mar 2023
- News
Step Change
population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet a host of consumer... View Details
- 01 Jun 2022
- News
A Sustainable Solution for Fashion
READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search,... View Details
Keywords: April White
- 22 Feb 2022
- News
New Urban Order
finding the will to start implementing at-scale technologies that are already working,” Carty observes. Here, we take a look at alumni who are pursuing those opportunities, working to make tomorrow’s cities more sustainable across five... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services