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- 24 Jul 2019
- News
Is the U.S. on Its Way to Becoming a Cashless Society?
- 17 May 2022
- News
Robert F. Lanzillotti Prize for Assistant Professor Alex MacKay
- 01 Jun 2023
- News
Pet Project
optimized for DTC? Even if retail is where most consumer packaged goods are sold, it will mean lower margins and lower LTV. “So why should we launch a less profitable channel? Is retail critical for an exit... View Details
- 12 Mar 2021
- News
My Favorite Case
Edited by Jen McFarland Flint; illustration by Taylor Callery Scroll the main story to read all alumni submissions or jump to a specific case here: “Suzuki Samurai” Paige Arnof-Fenn (MBA 1991) “Johnson &... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
margin provides cash for more R&D, and profits for market reception and possible capital market access. In essence, this is a competitive response to the market and demand for more climate-friendly products.... View Details
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
bouncing around for 10 years prior to implementation. What were the barriers? Was it operational challenges that had prevented or was it political-- what had stopped this from happening before? Cunningham: It was definitely an idea that... View Details
- 01 Mar 2018
- News
Every Trick in the Book
with some as large as 9,000 square feet, each stocking as many as 25,000 titles. BookHampton owner Carolyn Brody offers just a small selection of games and knickknacks—which offer higher profit margins than books do. “I want this View Details
Keywords: April White
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and... View Details
- 01 Oct 2001
- News
The Eyes Have It: Business Plan Winners Pursue Global Vision
margin of about one dollar to repay the loan and earn a profit. The LCAE team is in the process of selecting countries in which to operate, examining factors such as market... View Details
Keywords: eyeglasses
- 01 Feb 2000
- News
New Releases
chosen." In Down to Earth, Reinhardt draws on studies of companies in industries as diverse as energy and packaged consumer goods to illustrate approaches for reconciling... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
sell-through, then you may not fully understand the situation you are in. If you are really getting great sell-through and your margins are strong, the angels should be lining up to invest. There are plenty... View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
focusing the company on consumer goods. "We had a lot of marginal pieces in our portfolio," explains Harf. In those early years, Harf acquired around 25 companies. "I'm not afraid of taking risks. I'm not... View Details
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For... View Details
Keywords: April White
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
related merchandising licenses for toys and other consumer products. The first Marvel-produced theatrical release (Captain America is a likely subject) is scheduled to appear in summer 2008. Marvel, based in... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 01 Jun 2004
- News
Books
documents the development of scholarship devoted to marketing, consumer behavior, and industrial psychology, academic disciplines that have helped to spread American-style... View Details
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
consumer needs. “It would be awfully nice to be able to use data and predictive power to get computers to say ‘we... View Details
Keywords: Margie Kelley
- 01 Jun 2012
- News
What Industrial Policy?
value iPhones and high-definition TVs, but there is a big difference between them in terms of trade. Homes and health care can’t be exported, while manufactured goods make up about 80 percent of world trade. If Americans want to keep... View Details
- 01 Dec 1999
- News
The Way You See It
What's New? While the low-tech automobile was selected as the most significant consumer product, the "most significant innovation for business" was overwhelmingly seen to be computer technology. "Computer... View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details