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- Faculty Publications (18)
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- All HBS Web (89)
- Faculty Publications (18)
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- 01 Dec 1997
- News
Gregory Slayton (MBA '90)
working at McKinsey & Co. in the early 1990s, he cofounded its Multimedia Practice Group and was soon recruited to take over the New Media division of Paramount Studios. He then cofounded Worlds, Incorporated, an Internet software company... View Details
- 01 Aug 2002
- News
For Alumni Only: Breakthrough Insights Program Debuts
on Network Associates' efforts to market its encryption software algorithms globally, despite national security concerns raised by the U.S. government. By Tuesday afternoon, participants seemed to have settled back into the classroom... View Details
Keywords: Laura Singleton
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
The techniques include creating a demand-space map to predict how big a share can be won with the proper mix of emotional and functional benefits; determining a strategic direction for where to place investment bets; delivering the core... View Details
- 01 Mar 2016
- News
Faculty Q&A: Price Check
products—such as price and the number of similar products sold at the same time—that we could map to features of new products as a way to predict demand. We also took into account the need to price multiple products in the same category... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the... View Details
- 01 Mar 2005
- News
A Primer on Patents
call center, although he had little to do with the invention of the telephone or computer. Financial and software firms will probably end up paying this fellow several billion dollars in royalties. Fighting his lawsuits would not only be... View Details
- 10 Mar 2021
- News
Next Normal
planning, she writes: agreeing on team goals; gaining clarity on each member’s role, function, and constraints; understanding the available resources, ranging from budgets to information; and identifying shared norms that map out how... View Details
- 01 Jun 2007
- News
Mission Possible
experience never left Chertavian, who wrote his HBS application essay about starting a school to close what he saw as an “opportunity divide.” After HBS, Chertavian set that goal aside to cofound a successful software firm in England. By... View Details
- 01 Dec 1997
- News
A Piece of the Action
software and services company. The CRC is not her first startup: in 1986 Darwall cofounded ViewStar Corporation, a software company serving Fortune 500 clients that was eventually acquired by Mosaix. At the... View Details
Keywords: Susan Young
- 01 Dec 2013
- News
Curing Health Care
back-office burdens from the doctors and support staff to the company. One of the company's software services, for example, translates electronic records from its system to others (no more stuck MRIs), and lets doctors track and manage... View Details
- 05 Sep 2017
- News
Living the Quantitative Life
works in San Francisco, where he co-founded the solar energy software company Folsom Labs with fellow HBS alum, Paul Gibbs. And he's still dutifully collecting stats, having now amassed a full eight years of data about himself. He and I... View Details
- 06 Dec 2018
- News
Source Code
moment of saying, ‘Every banker’s going to have one of those things,’ ” she says. VisiCalc was presented on an Apple computer, and Dubinsky—not knowing the difference between hardware and software back then—saw the machine’s logo and... View Details