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      • Faculty Publications  (63)

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      • March 2025
      • Article

      Boomerasking: Answering Your Own Questions

      By: Alison Wood Brooks and Michael Yeomans
      Humans spend much of their lives in conversation, where they tend to hold many simultaneous motives. We examine two fundamental desires: to be responsive to a partner and to disclose about oneself. We introduce one pervasive way people attempt to reconcile these... View Details
      Keywords: Interpersonal Communication; Motivation and Incentives; Perception; Behavior
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      Brooks, Alison Wood, and Michael Yeomans. "Boomerasking: Answering Your Own Questions." Journal of Experimental Psychology: General 154, no. 3 (March 2025): 864–893.
      • 2024
      • Working Paper

      Ponzi Funds

      By: Philippe van der Beck, Jean-Philippe Bouchaud and Dario Villamaina
      Many active funds hold concentrated portfolios. Flow-driven trading causes price pressure, which pushes up the funds’ existing positions resulting in realized returns. We decompose fund returns into a price pressure (self-inflated) and a fundamental component and... View Details
      Keywords: Investment Funds; Investment Portfolio; Investment Return; Price Bubble; Financial Reporting; Financial Liquidity
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      van der Beck, Philippe, Jean-Philippe Bouchaud, and Dario Villamaina. "Ponzi Funds." Working Paper, May 2024.
      • September 26, 2024
      • Article

      A Better Way to Measure Social Impact

      By: Robert S. Kaplan and Constance Spitzer
      All impact investors report the financial returns from their funds and investments, and many provide metrics on intended social outcomes, such as numbers of individuals served, or quality jobs created. But investors do not supply metrics about their impacts on... View Details
      Keywords: Impact Investing; Social Impact Investment; Inclusive Growth; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability
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      Kaplan, Robert S., and Constance Spitzer. "A Better Way to Measure Social Impact." Harvard Business Review Digital Articles (September 26, 2024).
      • Winter 2024
      • Article

      Return to Office Decisions: A Culture Question?

      By: Yo-Jud Cheng and Boris Groysberg
      Company culture is an important source of competitive advantage and differentiation. Even in times of crisis, leaders must attend to their company’s culture, designing it in alignment with their strategy and priorities. One of the most consequential decisions that... View Details
      Keywords: Organizational Culture; Employee Relationship Management
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      Cheng, Yo-Jud, and Boris Groysberg. "Return to Office Decisions: A Culture Question?" Management and Business Review 4, no. 1 (Winter 2024): 8–15.
      • July 2024
      • Article

      AI, ROI, and Sales Productivity

      By: Frank V. Cespedes
      Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
      Keywords: ROI; AI and Machine Learning; Sales; Investment Return
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      Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.
      • June 2024 (Revised August 2024)
      • Case

      Hospital for Special Surgery: Returning to a New Normal? (A)

      By: Robert S. Huckman, Michael Lingzhi Li and Camille Gregory
      Early on the morning of April 27, 2020, Justin Oppenheimer stood outside the entrance to the lobby of the Hospital for Special Surgery (HSS) Pavilion Building with mixed emotions. On one hand, Oppenheimer, HSS’ Enterprise Chief Operating Officer and Chief Strategy... View Details
      Keywords: Operations Management; Scheduling; Optimization; COVID-19; Health Care and Treatment; Operations; Customer Focus and Relationships; Disruption; Health Industry; United States
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      Huckman, Robert S., Michael Lingzhi Li, and Camille Gregory. "Hospital for Special Surgery: Returning to a New Normal? (A)." Harvard Business School Case 624-092, June 2024. (Revised August 2024.)
      • January 2024 (Revised May 2024)
      • Case

      Pioneer Natural Resources: Enhancing the Capital Return Strategy with Variable Dividends

      By: Benjamin C. Esty, Elisabeth Kempf and E. Scott Mayfield
      In February 2021, Scott Sheffield, the CEO of Pioneer Natural Resources (an independent oil and gas company based in Texas), was considering the possibility of enhancing the firm’s capital return strategy by introducing a variable dividend tied to cash flows in... View Details
      Keywords: Corporate Finance; Cash Flow; Financial Management; Financial Strategy; Value Creation; Decision Choices and Conditions; Investment Return; Profit; Policy; Business and Shareholder Relations; Energy Industry; United States; North America; Texas
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      Esty, Benjamin C., Elisabeth Kempf, and E. Scott Mayfield. "Pioneer Natural Resources: Enhancing the Capital Return Strategy with Variable Dividends." Harvard Business School Case 224-001, January 2024. (Revised May 2024.)
      • April 2023
      • Case

      Elliott Management: Capital Allocation in Biopharma

      By: Amitabh Chandra, Paul Clancy and Lauren Gunasti
      The case explores the intersection of capital allocation and shareholder activism in the biopharmaceutical industry. As many biopharma companies face looming patent expirations for key medicines, the case asks the question of whether investing in R&D and M&A is an... View Details
      Keywords: Finance; Strategy; Capital Allocation; Biopharmaceutical Industry; Shareholder Activism; Investment Activism; Resource Allocation; Research and Development; Business and Shareholder Relations; Corporate Strategy; Pharmaceutical Industry
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      Chandra, Amitabh, Paul Clancy, and Lauren Gunasti. "Elliott Management: Capital Allocation in Biopharma." Harvard Business School Case 623-045, April 2023.
      • March–April 2023
      • Article

      Pricing for Heterogeneous Products: Analytics for Ticket Reselling

      By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
      Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details
      Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Sports Industry
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      Alley, Michael, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li, and Georgia Perakis. "Pricing for Heterogeneous Products: Analytics for Ticket Reselling." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 409–426.
      • 2022
      • White Paper

      The Options Multiplier: Decoding the CareerWise Youth Apprentice Journey

      By: Joseph B. Fuller, Rachel Lipson, Farah Mallah, Girish Pendse and Rachel Snyder
      As more Americans question the appeal of costly higher education programs, earn-and-learn models, like apprenticeship, are attracting increasing attention from policymakers and employers alike. While apprenticeship is widespread in many parts of Europe,... View Details
      Keywords: Apprenticeship; Higher Education; Training; Personal Development and Career; Cost vs Benefits; Success; Governing Rules, Regulations, and Reforms
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      Fuller, Joseph B., Rachel Lipson, Farah Mallah, Girish Pendse, and Rachel Snyder. "The Options Multiplier: Decoding the CareerWise Youth Apprentice Journey." White Paper, Project on Workforce at Harvard, November 2022.
      • September 2022
      • Background Note

      On CUE: The Quest for Optimal Customer Unit Economics

      By: Elie Ofek, Barak Libai and Eitan Muller
      Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details
      Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis
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      Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
      • August 2022
      • Case

      Southwick Social Ventures

      By: Henry McGee, Mel Martin and Amy Klopfenstein
      In 2021, the HBS Impact Investment Fund student team had found a promising potential investment in Southwick Social Ventures (SSV), a worker and management-owned trouser manufacturer. With a 100% immigrant workforce, the co-operative was focused on reviving... View Details
      Keywords: Impact Investing; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Goods and Commodities; Manufacturing Industry; United States; Massachusetts
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      McGee, Henry, Mel Martin, and Amy Klopfenstein. "Southwick Social Ventures." Harvard Business School Case 323-011, August 2022.
      • January 2022
      • Case

      VidyaGyan: Bridging the Rural Urban Divide

      By: Prithwiraj Choudhury, Rachna Chawla, Kairavi Dey and Anjali Raina
      Set up in 2008, VidyaGyan was a residential school for children in grades 6-12 from low-income rural families in Uttar Pradesh in northern India. It was the brainchild of Shiv Nadar and Cabinet Secretary T.S.R. Subramanian, who recognized the enormous potential hidden... View Details
      Keywords: Non-profit; Education; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Corporate Social Responsibility and Impact; Wealth and Poverty; Demographics; Equality and Inequality; Performance Evaluation; Opportunities; Education Industry; South Asia; India
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      Choudhury, Prithwiraj, Rachna Chawla, Kairavi Dey, and Anjali Raina. "VidyaGyan: Bridging the Rural Urban Divide." Harvard Business School Case 622-077, January 2022.
      • Article

      Megastudies Improve the Impact of Applied Behavioural Science

      By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman and Angela L. Duckworth
      Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time... View Details
      Keywords: Policy Making; Behavioral Science; Behavior; Change; Decision Making; Policy
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      Milkman, Katherine L., Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman, and Angela L. Duckworth. "Megastudies Improve the Impact of Applied Behavioural Science." Nature 600, no. 7889 (December 16, 2021): 478–483.
      • March 2021
      • Technical Note

      Competitive Strategy in International Construction

      By: John D. Macomber and Emrah Ergelen
      Construction of buildings and infrastructure is one of the largest industries in the world in terms of volume. It is also one of the most physically risky, financially uncertain, and politically impacted. The industry is highly fragmented since there are few economies... View Details
      Keywords: Construction; Infrastructure; Strategy; Marketing Strategy; Competitive Strategy; Strategic Planning; Global Range; Construction Industry
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      Macomber, John D., and Emrah Ergelen. "Competitive Strategy in International Construction." Harvard Business School Technical Note 221-074, March 2021.
      • 2020
      • Working Paper

      The ESG-Innovation Disconnect: Evidence from Green Patenting

      By: Lauren Cohen, Umit G. Gurun and Quoc H. Nguyen
      No firm or sector of the global economy is untouched by innovation. In equilibrium, innovators will flock to (and innovation will occur where) the returns to innovative capital are the highest. In this paper, we document a strong empirical pattern in green patent... View Details
      Keywords: ESG (Environmental, Social, Governance) Performance; Investment; Decision Making; Policy; Energy; Green Technology; Technological Innovation; Patents
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      Cohen, Lauren, Umit G. Gurun, and Quoc H. Nguyen. "The ESG-Innovation Disconnect: Evidence from Green Patenting." NBER Working Paper Series, No. 27990, October 2020. (Winner of the Fordham University Gabelli School of Business – PVH Corp. Global Thought Leadership Grant on Corporate Social Responsibility, 2020.)
      • August 2020 (Revised September 2020)
      • Case

      Facelift at Olay (A)

      By: Sunil Gupta, Rajiv Lal and Olivia Hull
      By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details
      Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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      Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
      • July 2020
      • Supplement

      Instabeat—Crossing the Finish Line

      By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar
      Lebanese entrepreneur Hind Hobeika was just 21 years old when she launched her startup, Instabeat, which had developed the first real-time bio-feedback device for swimmers to monitor and improve their performance. It had been an extremely testing 10-year journey to... View Details
      Keywords: Start-up; Wearables; Entrepreneurship; Business Startups; Information Technology; Information Infrastructure; Strategy; Operations; Management; United States; Lebanon
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      Ghosh, Shikhar, Nicole Tempest Keller, and Alpana Thapar. "Instabeat—Crossing the Finish Line." Harvard Business School Supplement 821-012, July 2020.
      • October 2019 (Revised February 2020)
      • Case

      Brightview Senior Living

      By: Lynda M. Applegate and James Weber
      Marilynn Duker, CEO, was exploring how to grow the company while maintaining the culture that made it a leader in the field of senior housing. Brightview constructed and operated senior living apartment communities that offered independent living, assisted living, and... View Details
      Keywords: Growth and Development Strategy; Organizational Culture; Employee Relationship Management; Real Estate Industry; United States
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      Applegate, Lynda M., and James Weber. "Brightview Senior Living." Harvard Business School Case 820-009, October 2019. (Revised February 2020.)
      • September 2019 (Revised December 2019)
      • Case

      Google: To TVC or Not to TVC?

      By: William R. Kerr and Carl Kreitzberg
      In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details
      Keywords: Workforce; Independent Contractors; Talent Management; Silicon Valley; Google; Employee Attitude; Employee Compensation; Employee Engagement; Future Of Work; Innovation; Innovation And Strategy; Inequality; Talent Acquisition; Labor; Talent and Talent Management; Strategy; Technological Innovation; Employees; Attitudes; Innovation and Management; Human Resources; Equality and Inequality; Information Technology Industry; United States; San Francisco
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      Kerr, William R., and Carl Kreitzberg. "Google: To TVC or Not to TVC?" Harvard Business School Case 820-048, September 2019. (Revised December 2019.)
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