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  • March 2024
  • Case

Lyft 2023: Roads to Growth and Differentiation

By: Ranjay Gulati and Jeffrey Huizinga
Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details
Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Technology Industry
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  • May 2016 (Revised March 2020)
  • Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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  • September 2016 (Revised March 2020)
  • Teaching Note

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
Related
  • 30 Nov 2016
  • News

Uber, Lyft No Better Than Taxis With Regard To Discrimination

  • 13 Aug 2014
  • News

The Reason Uber and Lyft Are Accusing Each Other of Sabotage

  • Spring–Fall 2015
  • Article

Whither Uber? Competitive Dynamics in Transportation Networks

By: Benjamin Edelman
Transportation Network Companies offer notable service advances—but do they comply with the law? I offer evidence of some important shortfalls, then consider how the legal system might appropriately respond. Though it is tempting to forgive many violations in light of... View Details
Keywords: Transportation Network Company; Uber; Lyft; Regulation; Lawfulness; Transportation Networks; Laws and Statutes; Law Enforcement; Transportation Industry; Information Technology Industry
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  • 26 Aug 2014
  • News

Some Call For More Sharing In Ridesharing

  • 29 Sep 2015
  • News

Work 3.0: Redefining Jobs and Companies in the Uber Age

  • 10 Jul 2017
  • News

Uber threatens to shut down price-comparison app

  • 29 Sep 2015
  • Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

Are Uber drivers and HourlyNerd consultants independent contractors or employees? Interesting question, but the wrong one. Better to ask: Are we stifling innovation across the digital economy by forcing a simplistic choice, contractor vs. employee? The short answer is... View Details
Keywords: by Andrei Hagiu; Transportation; Web Services
  • March 2019 (Revised July 2021)
  • Case

Waymo LLC

By: John R. Wells and Benjamin Weinstock
On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details
Keywords: Vehicle; Automation; Automobiles; Automotive; Driverless Car; Automotive Industry; Autonomy; Google; Self-driving Cars; Technological And Scientific Innovation; Technological Change; Technology Change; Ride-sharing; Uber; Lyft; General Motors; Innovation; Disruptive Technology; Disruptive Technologies; Tesla; Waymo; Operating Systems; Artificial Intelligence; Autonomous Vehicles; Transportation; Technological Innovation; Disruption; Commercialization; Growth and Development Strategy; Transportation Industry; Auto Industry
Related

    Katherine Wang

    Katherine is a doctoral student in the Business Economics program. She is interested in labor, public, and development economics with a focus on issues of gender and gender-based violence. Prior to joining HBS, Katherine led field experiments as a data scientist on the... View Details
    • June 2024
    • Module Note

    Value Creation Potential of New Business Models

    By: David J. Collis
    A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details
    Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation
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      Controlling Versus Enabling

      Many firms can choose between an employment mode, in which the firm controls service provision by employing professionals, sales representatives or other types of agents, and an agency (or platform) mode, in which these agents take control... View Details

      • 28 Mar 2018
      • HBS Seminar

      Tim O’Reilly, O’Reilly Media

      • Web

      Hiring Organizations

      Therapeutics LFM Capital Lhoist LifeMine Therapeutics LifeStyles Healthcare LIQUID Liquid AI Lithios Lollipop Theater Network Longpoint Partners Longreach Group, The Louis Dreyfus Company Louis Vuitton LRVHealth Lumia Health Luxor Capital Group LVMH View Details
      • 26 Sep 2024
      • HBS Seminar

      Garrett Van Ryzin, Columbia & Amazon

      • 07 Jul 2019
      • HBS Case

      Walmart's Workforce of the Future

      Walmart has even crossed over with the gig economy by partnering with platforms including DoorDash, Postmates, Uber, and Lyft for package and grocery delivery. ‘You’re the CEO of Walmart’ So, is Walmart making the right investments for... View Details
      Keywords: by Julia Hanna; Retail
      • 18 Sep 2019
      • Op-Ed

      WeWork—The IPO That Shouldn’t?

      corporate leader with a bit of what some call a messiah complex. Facebook, Alphabet, Snap, UBER, Lyft and even Amazon shared one or more of these features, yet none experienced the negative uproar generated by WeWork. "The lessons... View Details
      Keywords: by Nori Gerardo Lietz; Financial Services; Real Estate
      • 01 Mar 2019
      • News

      Ask the Expert: Auto Pilot

      When Mayfield Fund Managing Director Raj Kapoor (MBA 1996), the cofounder and former CEO of Snapfish and fitmob, joined Lyft as chief strategy officer in 2016, he was intent on finding ways to reduce human impact on climate change. The... View Details
      Keywords: Jen McFarland Flint; Motor Vehicle and Parts Dealers; Retail Trade