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Publications

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  • All HBS Web  (232)
    • People  (3)
    • News  (47)
    • Research  (131)
    • Multimedia  (1)
  • Faculty Publications  (68)

Show Results For

  • All HBS Web  (232)
    • People  (3)
    • News  (47)
    • Research  (131)
    • Multimedia  (1)
  • Faculty Publications  (68)
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  • 25 May 2009
  • News

Little luxuries bring consolation to consumers

  • 30 Jun 2009
  • News

Little luxuries bring consolation to consumers

  • 27 Jun 2014
  • News

The Value of Luxury Poseurs

  • 01 Jun 2004
  • News

Luxe Redux

Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 05 Jul 2010
  • News

Marketing strategies for growth in China

  • 27 Dec 2009
  • News

China manifesto

  • 25 Nov 2013
  • News

The red sneaker effect

  • 01 Dec 2017
  • News

The Birth Of Chocolate In America

  • 01 Dec 2023
  • News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • 06 Jul 2023
  • News

Lessons from Major League Baseball's Game-Changing Innovations

So many of the changes that we've been talking about are really public and really obvious, right? But what are the behind the scenes changes that baseball is doing? CM: We do a lot of testing behind the scenes, both on consumer facing... View Details
  • 12 Mar 2021
  • News

My Favorite Case

the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Jun 2014
  • News

@Soldiers Field

Famed designer Donna Karan's keynote closed the Retail & Luxury Goods Club's annual conference, but some of the 400 attendees wanted more: Karan reportedly stuck around to chat with students for more than an hour and a half. Former US... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2013
  • News

Plugged In

When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
Keywords: Transportation Equipment Manufacturing; Manufacturing
  • 01 Jan 2011
  • News

Peter Harf, MBA 1974

Launches DKMS, the cure blood cancer bank 1993 Becomes CEO, Coty Inc. 2001 Appointed Chairman, Coty Inc. 2006 Appointed Chairman, Anheuser-Busch InBev With entrepreneurial energy, Peter Harf has left a mark on consumer goods industries... View Details
  • 01 Mar 2015
  • News

Providing an Environment for Ideas to Grow

particularly interested in branding, luxury marketing, symbolic consumption, consumer self-control, and fairness and ethics in marketing. A member of the faculty since 2007, she currently teaches the... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Jun 2015
  • News

Faculty Q&A: Reemerging Technologies

to the product, as well as the identity of the organizations and community that produce and sell them. For example, the Swiss redefined mechanical watches as luxury goods infused with craftsmanship and beauty. Something I’ve studied... View Details
Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing
  • 06 Dec 2021
  • News

The Sparkles in Our Skies

created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details
Keywords: April White; Nonstore Retailers; Retail Trade
  • 01 Mar 2017
  • News

A Healthy Profit

Illustration by Suharu Ogawa Illustration by Suharu Ogawa Luxury cruise company Royal Caribbean’s connection to public health might not be immediately apparent. “People don’t think of it as a health company, obviously,” says Professor... View Details
Keywords: Dan Morrell
  • 01 Dec 2014
  • News

Customizing Couture Online

flash-sale site Gilt Groupe. Today, luxury shoppers, once uncertain about the Internet, see it as a way of “accessing special things,” Magnúsdóttir says. More Retail Revolutions Sparking the Flash Sale Gilt Groupe founders Alexis Maybank... View Details
Keywords: April White; fashion; Professional Services
  • 01 Sep 2010
  • News

Online Fashionistas

MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
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