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  • All HBS Web  (4,818)
    • People  (25)
    • News  (1,932)
    • Research  (2,137)
    • Events  (6)
    • Multimedia  (73)
  • Faculty Publications  (1,512)
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  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
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Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock
On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Management; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Product Launch; Customers; Growth Management; Business Plan; Decision Making; United Kingdom
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Wells, John R., and Benjamin Weinstock. "Bulb 2017: Launch." Harvard Business School Supplement 719-441, December 2018. (Revised June 2021.)
  • 30 Sep 2014
  • News

First Look: Harvard’s New Launch Lab, a Home for Alumni Startups

Keywords: i-Lab; Launch Lab; Management of Companies and Enterprises; Management; Business Schools & Computer & Management Training; Educational Services
  • June 2013 (Revised January 2016)
  • Case

Château Margaux: Launching the Third Wine

By: Elie Ofek and Eric E. Vogt
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
  • March 1998
  • Case

Launch

By: Jeffrey F. Rayport
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry
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Rayport, Jeffrey F., and Michelle Toth. "Launch." Harvard Business School Case 898-079, March 1998.
  • January 2018 (Revised October 2021)
  • Case

Château Margaux: Launching the Third Wine (Abridged)

By: Elie Ofek
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.)

    Launching Technology Ventures

    Launching Technology Ventures (LTV) is an MBA elective designed for students who will join startups, launch their own companies, or work in established firms launching information technology products, in particular, new... View Details

    • June 2021
    • Case

    HelloSelf: Launch

    By: John R. Wells and Benjamin Weinstock
    In April 2021, Charles Wells, founder and CEO of HelloSelf was reflecting on the company’s progress since it launched two years earlier. HelloSelf’s goal was to help the mentally ill recover and those who were mentally fit to stay well and feel even better. To do this,... View Details
    Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Growth and Development Strategy; Great Britain
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    Wells, John R., and Benjamin Weinstock. "HelloSelf: Launch." Harvard Business School Case 721-432, June 2021.
    • August 2018 (Revised August 2018)
    • Case

    The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

    By: Benjamin C. Esty
    In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details
    Keywords: Diamonds; Differentiation; New Business; Strategy Development; Strategy Execution; Scope; Adjacency; Core; Commoditization; New Product Launch; Mining; Retail; Corporate Strategy; Business Strategy; Disruption; Value Creation; Product Launch; Segmentation; Expansion; Competitive Advantage; United States; United Kingdom
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    Esty, Benjamin C. "The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds." Harvard Business School Case 719-408, August 2018. (Revised August 2018.)
    • 01 Dec 2015
    • News

    Launch Codes

    Photo courtesy of Jodi Gernon Before joining HBS’s Arthur Rock Center for Entrepreneurship as its new director in July, Jodi Gernon (MBA 1991) weighed two other potential career options—joining a startup or launching one of her own. “I... View Details
    Keywords: Dan Morrell
    • 05 Oct 2021
    • News

    Launch Signals

    moment of uncertainty,” added Fitzgerald. The pair spent four years interviewing assault survivors and refining their product before launching in February 2020—and relaunching in June 2020. “Honestly, we were very concerned initially that... View Details
    Keywords: entrepreneurship; startup; safety; wearable tech; women; Computer and Electronic Product Manufacturing; Manufacturing
    • Teaching Interest

    Launching New Ventures

    By: Rembrand M. Koning

    The early days of a new venture demand a combination of strategy, vision, and impeccable timing to capitalize on market opportunities and establish a successful business.

    Launching New Ventures delves into the core elements of entrepreneurship and building... View Details

    • Teaching Interest

    Launching Technology Ventures

    By: Jeffrey F. Rayport

    This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details

    • September 1991 (Revised November 1997)
    • Case

    Gillette's Launch of Sensor

    By: Pankaj Ghemawat and Benjamin C. Esty
    The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis... View Details
    Keywords: Product Launch; Technological Innovation; Innovation Strategy; Business Strategy; Marketing Strategy; Measurement and Metrics; Consumer Products Industry
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    Ghemawat, Pankaj, and Benjamin C. Esty. "Gillette's Launch of Sensor." Harvard Business School Case 792-028, September 1991. (Revised November 1997.)
    • 30 May 2013
    • Blog Post

    Product Launch Day

    At Sonation we’ve been working all summer toward product launch day, and the day has finally come! Last week I went to Michigan with my cofounder Paul to demo the app at Interlochen, one of the premier summer arts camps in the US. Of all... View Details
    Keywords: Entrepreneurship; Technology
    • July 2012
    • Case

    Droga5: Launching Jay-Z's Decoded

    By: Anita Elberse and Kwame Owusu-Kesse
    In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
    Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
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    Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
    • 14 Feb 2025
    • News

    Launching Leaders

    • Program

    Launching New Ventures

    Summary Successful entrepreneurship takes more than an innovative idea—it also requires the right mindset and skillset. Whether you're developing new business, launching new ventures, or building an entrepreneurial culture within a larger... View Details
    • June 2021
    • Teaching Note

    HelloSelf: Launch

    By: John R. Wells
    Citation
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    Wells, John R. "HelloSelf: Launch." Harvard Business School Teaching Note 721-506, June 2021.
    • 22 Feb 2022
    • News

    Launch Codes

    Pak (MBA 2015) founding member and CMO at Blueland; Alumni track winner, 2019 Forget the Past Sebastian Monroy (MBA 2018) and I launched Zubale as a marketplace to connect independent contractors to consumer goods companies in need of... View Details
    Keywords: Dan Morrell; illustrations by Alvaro Dominguez
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