Lamar Advertising Company - Publications - Faculty & Research

10 Oct 2014
News

The Go-To Company in Mobile Advertising

Keywords: Advertising, Public Relations, and Related Services; Professional Services

21 Jan 2012
News

The Future Of Advertising

18 May 2015
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Advertisers Get Serious About Playing With Their Brands

24 May 2013
News

Four Lean Advertising Campaigns That Went Viral

01 Dec 2001
News

Teens and Magazines: Where There's Smoke, There's Advertising

According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Advertising, Public Relations, and Related Services; Professional Services

21 Apr 2014
News

Mind the attention gap: What brands need to know about advertising today

15 Aug 2021
News

You’ve Never Heard of the Biggest Digital Media Company in America

The New York Times recently profiled Red Ventures, led by CEO and cofounder Ric Elias (MBA 1994), calling the company “perhaps the biggest digital publisher in America, a 4,500-employee juggernaut that says it has roughly $2 billion in... View Details

01 Dec 2017
News

2017 in Media: Courting the Cord-Cutters

directly to consumers—and we saw companies like HBO and CBS introduce OTT services in 2014 and 2015, but adoption was slower than expected. Other companies were hesitant to follow until this year when Disney... View Details

Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company