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  • February 2013 (Revised March 2015)
  • Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details
Keywords: Plastics; Injection Molding; Toys; LEGO; LEGO Group; Tools; Additive Manufacturing; 3D Manufacturing; Toolmaking; Patenting; Spillovers; Knowledge Spillovers; Change; Trends; Engineering; Machinery and Machining; Intellectual Property; Patents; Operations; Production; Strategy; Corporate Strategy; Technology Adoption; Consumer Products Industry; Manufacturing Industry; Technology Industry; Europe; Denmark
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  • January 2014 (Revised March 2014)
  • Teaching Note

The LEGO Group: Envisioning Risks in Asia (A) and (B)

By: Anette Mikes
Keywords: Enterprise Risk Management; LEGO; LEGO Group; Scenario Planning; Risk Management
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  • November 2012 (Revised January 2014)
  • Case

The LEGO Group: Envisioning Risks in Asia (A)

By: Anette Mikes and Dominique Hamel
On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks... View Details
Keywords: LEGO; Toy Industry; Fashion And Creative Industries; Organizational Structure; Risk Management; Supply Chain Management; Organizational Design; Entertainment and Recreation Industry; Denmark; Asia
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  • January 2025
  • Case

Reimagining the Employee Experience at the LEGO Group

By: Amy Edmondson, Mark Mortensen and Elisabeth Powell
In 2024, the LEGO Group faced a decision about the future of LEGO’s Benefits Experience Strategy and the “Best of Both” remote/hybrid work policy. With over 28,500 employees spanning global hubs, retail stores, and manufacturing plants, LEGO leaders had to consider... View Details
Keywords: Leadership; Employee Relationship Management; Values and Beliefs; Organizational Culture; Alignment; Europe
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  • 18 Mar 2013
  • HBS Case

HBS Cases: LEGO

Disney, the team started churning out new products and ideas to leverage the brand's untapped value. A line of LEGO-branded children's wear was created and a division of the LEGO Group was charged with... View Details
Keywords: by Maggie Starvish; Entertainment & Recreation
  • June 2013 (Revised February 2016)
  • Teaching Note

The LEGO Group: Publish or Protect?

By: Willy Shih
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details
Keywords: Intellectual Property Management; Spillovers; Intellectual Property; Patents; Knowledge Dissemination; Manufacturing Industry; Europe
Related
  • December 2013 (Revised March 2014)
  • Supplement

The LEGO Group: Envisioning Risks in Asia (B)

By: Anette Mikes and Amram Migdal
This brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played... View Details
Keywords: Risk Management; Global Strategy; Planning; Retail Industry; Asia
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  • 28 May 2013
  • News

Can LEGO Snap Together a Future in Asia?

  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

As one of the largest toy makers in the world, the LEGO Group has been riding high in America and Western Europe. To grow, however, LEGO recently faced a decision familiar to... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • July 2005 (Revised October 2006)
  • Case

Global Fun: The Internationalization of Theme Parks

By: Geoffrey G. Jones and Steven Shaheen
A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris
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  • 28 Aug 2012
  • First Look

First Look: August 28

arrangements, the Stereotype Content Model (SCM) argues that ambivalence―perceiving many groups as either warm or competent, but not both―may help maintain socio-economic disparities. The association between stereotype ambivalence and... View Details
Keywords: Sean Silverthorne
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

World Nutella Day a cease-and-desist letter in 2013. The company backed down and eventually embraced this day of honor of its beloved product. Companies devote significant resources to holding focus groups and collecting customer... View Details
Keywords: by Danielle Kost
  • 07 Mar 2023
  • Blog Post

Deconstructing LEGO’s Decarbonization

Immersive Field Course, our group had researched the opportunities and challenges facing the renowned LEGO Group. Known for their innovative and sustainable approach to making their iconic plastic bricks,... View Details
  • Web

Faculty & Research - Leadership

and his senior leadership team have made inroads to this end, including adjusting the... January 2025 Case Reimagining the Employee Experience at the LEGO Group By: Amy Edmondson , Mark Mortensen and... View Details
  • Web

Skydeck - Alumni

400 American voters from across the political spectrum How to Build a Winning Culture on a Losing Team Scott O’Neil (MBA 1998) , CEO of the group that owns the NBA’s Philadelphia 76ers and several other sports properties, on why his... View Details
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

disclosure of problem information to a large group of outside solvers is an effective means of solving scientific problems. The approach solved one-third of a sample of problems that large and well-known R&D-intensive firms had been... View Details
Keywords: Martha Lagace
  • Web

Profiles - MBA

the Harvard Undergraduate Behavioral Strategy Group (BSG), a consulting group helping companies overcome the behavioral challenges, and with late-stage startups at a healthcare VC. I have come to realize... View Details
  • 21 Sep 2020
  • Research & Ideas

Are You Sabotaging Your Own Company?

contemplated lies within the jurisdiction of the group or whether it might conflict with the policy of some higher echelon.” “To lower morale and with it, production, be pleasant to inefficient workers; give them undeserved promotions.... View Details
Keywords: by Dina Gerdeman
  • 11 Jul 2016
  • HBS Case

Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

seen in an executive program at Harvard get a standing ovation,” Austin says, adding that some listeners were driven to tears. “It was quite an experience.” CIOs were excited by how the concept fits together, matching employers in need of talent with a View Details
Keywords: by Roberta Holland; Technology
  • 01 Jun 2013
  • News

Brick by Brick

he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas.... View Details
Keywords: toys; Miscellaneous Store Retailers; Retail Trade