LEGO

10 Mar 2017
News

The Business of Lego Batman

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Lin (MBA 1999) is the Hollywood producer behind the hit films Sherlock Holmes, Gangster Squad, and the Lego Movie. Lin’s most recent film, View Details

Keywords: LEGO; Lego

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

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July 2012
Case

By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer

LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find... View Details

Keywords: Innovation Management; Innovation; Operations Management; Organizational Change And Transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry

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November 2012 (Revised January 2014)
Case

The LEGO Group: Envisioning Risks in Asia (A)

By: Anette Mikes and Dominique Hamel

On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks... View Details

Keywords: LEGO; Toy Industry; Fashion And Creative Industries; Organizational Structure; Risk Management; Supply Chain Management; Organizational Design; Entertainment and Recreation Industry; Denmark; Asia

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18 Mar 2013
HBS Case

HBS Cases: LEGO

Although it isn't part of the admissions criteria, experience playing with LEGOs can come in handy at Harvard Business School. When Stefan H. Thomke teaches his new case about the iconic toy company, he gives students eight-studded View Details

Keywords: by Maggie Starvish; Entertainment & Recreation

January 2014 (Revised March 2014)
Teaching Note

The LEGO Group: Envisioning Risks in Asia (A) and (B)

By: Anette Mikes

Keywords: Enterprise Risk Management; LEGO; LEGO Group; Scenario Planning; Risk Management

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February 2013
Case

LEGO (A): The Crisis

By: Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer

As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on... View Details

Keywords: Organizational Change and Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency and Bankruptcy; Consumer Products Industry

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18 Mar 2013
News

HBS Cases: LEGO

July 2013 (Revised February 2014)
Teaching Note

LEGO

By: Stefan Thomke and Jan W. Rivkin

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June 2013 (Revised February 2016)
Teaching Note

The LEGO Group: Publish or Protect?

By: Willy Shih

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

Keywords: Intellectual Property Management; Spillovers; Intellectual Property; Patents; Knowledge Dissemination; Manufacturing Industry; Europe

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December 2013 (Revised March 2014)
Supplement

The LEGO Group: Envisioning Risks in Asia (B)

By: Anette Mikes and Amram Migdal

This brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played... View Details

Keywords: Risk Management; Global Strategy; Planning; Retail Industry; Asia

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28 May 2013
News

Can LEGO Snap Together a Future in Asia?

01 Mar 2017
News

Lego Stays on Script

Illustrations by Chris Gash Illustrations by Chris Gash It sounded like a cynical money grab, a 90-minute commercial that no adult would willingly watch. But The LEGO Movie, released in 2014, surprised audiences worldwide with its clever,... View Details

Keywords: Julia Hanna

January 2014
Teaching Note

LEGO (A): The Crisis

By: Jan W. Rivkin and Stefan Thomke

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28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

As one of the largest toy makers in the world, the LEGO Group has been riding high in America and Western Europe. To grow, however, LEGO recently faced a decision familiar to many other multinationals:... View Details

Keywords: by Kim Girard; Entertainment & Recreation

July 2022 (Revised March 2023)
Case

The LEGO Group: Builders of a More Diverse and Inclusive Tomorrow

By: Elie Ofek and Sarah Mehta

This case explores how the LEGO Group’s diversity and inclusion efforts from 2008 to 2022. View Details

Keywords: Race; Inclusion; Equity; Demographics; Age; Diversity; Ethnicity; Gender; Entertainment and Recreation Industry; Europe; Denmark; United States

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22 Sep 2016
Cold Call Podcast

Innovation Under Constraint: Constructing a Turnaround at Lego

Keywords: Re: Jan W. Rivkin & Stefan H. Thomke; Entertainment & Recreation

January 2025
Case

Reimagining the Employee Experience at the LEGO Group

By: Amy Edmondson, Mark Mortensen and Elisabeth Powell

In 2024, the LEGO Group faced a decision about the future of LEGO’s Benefits Experience Strategy and the “Best of Both” remote/hybrid work policy. With over 28,500 employees spanning global hubs, retail stores, and manufacturing plants, LEGO leaders had to consider... View Details

Keywords: Leadership; Employee Relationship Management; Values and Beliefs; Organizational Culture; Alignment; Compensation and Benefits; Europe

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