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  • All HBS Web  (17)
    • News  (4)
    • Research  (5)
  • Faculty Publications  (2)

Show Results For

  • All HBS Web  (17)
    • News  (4)
    • Research  (5)
  • Faculty Publications  (2)
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  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

one has long been the burning question for clients and their agencies," says Alvin J. Silk, the Lincoln Filene Professor of Business Administration, Emeritus, at Harvard Business School. "Hence the famous saying attributed in US... View Details
Keywords: by Michael Blanding; Advertising
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

that the two companies should at all times pay dividends of equivalent value in sterling and guilders. There were two head offices—in London and Rotterdam—and two chairmen. Until 1996 the "chief executive" role was performed by... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 1960
  • Other Unpublished Work

Radio Station WCMF - HBS Analysis and Decision Case

By: J. Ronald Fox and J. Sterling Livingston
Keywords: Media; Decision Making; Media and Broadcasting Industry
Citation
Related
Fox, J. Ronald, and J. Sterling Livingston. "Radio Station WCMF - HBS Analysis and Decision Case." March 1960.
  • 1961
  • Other Unpublished Work

Radio Station WECB - HBS Analysis and Decision Case

By: J. Ronald Fox and J. Sterling Livingston
Keywords: Media; Decision Making; Media and Broadcasting Industry
Citation
Related
Fox, J. Ronald, and J. Sterling Livingston. "Radio Station WECB - HBS Analysis and Decision Case." March 1961.
  • 20 Sep 2016
  • First Look

September 20, 2016

Feeley, Robert S. Kaplan, and Steven J. Frank Abstract—Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making? Summary Answer: We... View Details
Keywords: Sean Silverthorne
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