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- All HBS Web
(267)
- News (56)
- Research (140)
- Events (7)
- Multimedia (1)
- Faculty Publications (69)
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- 11 Feb 2014
- News
The Unexpected Benefits of Rapid Prototyping
- 13 Sep 2021
- News
Science: The Unlikely Frontier for New Business Ideas
- 05 Feb 2013
- News
The Social Sector Needs to Take More Risk and Accept Failure
- 01 Sep 2023
- News
Solving for Z
get to decide how they work. Chen has seen an increasing tendency toward multifunctional squads of people from various disciplines (engineering and design, marketing and sales) who work together to rapidly iterate solutions to whatever... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
knowledge of the health care sector. While still at HBS, the teammates did preliminary work by visiting a senior center in a Boston suburb to understand how comfortable seniors were with technology. In Buenos Aires, the team used design thinking to identify new... View Details
Keywords: Jennifer Gillespie
- 25 Feb 2020
- News
From Das’s Desk
lessons learned. Many alumni noted in the survey that they found these sessions helpful because they consider their fellow alumni trusted advisors both professionally and personally. Based on your feedback and the survey, for the upcoming Reunion Weekend this June we... View Details
Keywords: Das Narayandas
- 24 Oct 2013
- News
Searching for a Better Society
Olivier Dumon by Robert S. Benchley "I believe in an evidence-based, data-driven, iterative product-development process." How many of us can reduce the central truths we've learned in business to a single sentence? Olivier Dumon (MBA... View Details
- 01 Jun 2009
- News
Faculty Books
given predictable, reliable, low-cost care) and iterative (the patient’s condition is unknown; tremendous resources may be required for diagnosis and treatment, often with uncertain outcomes). To reduce costs and manage care effectively,... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
approach to marketing works. The scrappy activities that have kept them close to the customer, and let them iterate quickly on messaging and product, can start taking less of their time as they scale D2C marketing and partnership... View Details
- 05 Oct 2021
- News
Launch Signals
Ultimately, they hope their product will be unnecessary; until then, they are using feedback as the basic for future iterations of the Flare bracelet, particularly when it comes to style and other options. “That last thing we want to do... View Details
- 28 May 2019
- News
Research Brief: Field Research
can do research,” he says. And finally, PAD’s iterative approach is based literally on the ground and out in the field, circumventing the dangers of so-called solutions that don’t meet the practical needs of the end user. “We’re doing a... View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
- 11 Jul 2013
- News
The Good Writer
different employers over the course of his writing career. For now, Dick says he loves working on The Good Wife, which stars Julianna Margulies as a lawyer building a new life and career after her husband, a State’s Attorney, is implicated in a corruption scandal. “The... View Details
Keywords: Julia Hanna
- 01 Sep 2016
- News
Research Brief: Cultivating Creativity through Competition
freelance designers submit potential logos, and companies pay a few hundred dollars for the logo they like best. Throughout the process, designers receive one- to five-star ratings from the clients on their work, and iterate on their... View Details
Keywords: Erin Peterson
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
follow on topics such as business history; leadership, values, and ethics; society and enterprise; quantitative methods; and economics of markets. "By having two iterations of Foundations each year," says Wheelwright, "we've been able to... View Details
- 28 May 2019
- News
3-Minute Briefing: Tom Hulme (MBA 2007)
but all businesses have to have empathy for the customer. Empathy is the best leading indicator of success for a business. When I consider the startups that pitch to GV, I look for the ones that have true empathy for their customers, because I think they’ll listen and... View Details
Keywords: April White
- 17 Dec 2015
- News
Design Thinking: Hands-On Learning At The Harvard Innovation Lab
Professor Srikant Datar’s creative problem-solving course, Design Thinking and Innovation, brings students together to hone their skills in identifying opportunities, prototyping solutions, and iterating to meet customer needs. “Creative... View Details
- 25 Aug 2022
- News
Ink: The Three-Step Startup
three-step process, and you can’t skip the second step. Solve is an iterative process. You will not get it right the first time. So iterate, test hypotheses, invest small amounts of resources at first, and make incremental progress to the... View Details