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Publications

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  • All HBS Web  (267)
    • News  (56)
    • Research  (140)
    • Events  (7)
    • Multimedia  (1)
  • Faculty Publications  (69)

Show Results For

  • All HBS Web  (267)
    • News  (56)
    • Research  (140)
    • Events  (7)
    • Multimedia  (1)
  • Faculty Publications  (69)
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  • 18 May 2011
  • News

MarketSharing, a New York-based company, latest iteration of Groupon wanna-bes

  • 11 Feb 2014
  • News

The Unexpected Benefits of Rapid Prototyping

Keywords: design process; communication; prototyping; iterative process
  • 13 Sep 2021
  • News

Science: The Unlikely Frontier for New Business Ideas

  • 05 Feb 2013
  • News

The Social Sector Needs to Take More Risk and Accept Failure

  • 01 Sep 2023
  • News

Solving for Z

With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human... View Details
Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
  • 01 Sep 2016
  • News

Research Brief: Cultivating Creativity through Competition

freelance designers submit potential logos, and companies pay a few hundred dollars for the logo they like best. Throughout the process, designers receive one- to five-star ratings from the clients on their work, and iterate on their... View Details
Keywords: Erin Peterson
  • 25 Feb 2020
  • News

From Das’s Desk

lessons learned. Many alumni noted in the survey that they found these sessions helpful because they consider their fellow alumni trusted advisors both professionally and personally. Based on your feedback and the survey, for the upcoming Reunion Weekend this June we... View Details
Keywords: Das Narayandas
  • 28 May 2019
  • News

3-Minute Briefing: Tom Hulme (MBA 2007)

but all businesses have to have empathy for the customer. Empathy is the best leading indicator of success for a business. When I consider the startups that pitch to GV, I look for the ones that have true empathy for their customers, because I think they’ll listen and... View Details
Keywords: April White
  • 24 Oct 2013
  • News

Searching for a Better Society

Olivier Dumon by Robert S. Benchley "I believe in an evidence-based, data-driven, iterative product-development process." How many of us can reduce the central truths we've learned in business to a single sentence? Olivier Dumon (MBA... View Details
Keywords: Robert S. Benchley; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2009
  • News

Faculty Books

given predictable, reliable, low-cost care) and iterative (the patient’s condition is unknown; tremendous resources may be required for diagnosis and treatment, often with uncertain outcomes). To reduce costs and manage care effectively,... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2015
  • News

Complements to the Case Method

Administration. “The person who can go out and find the diamond gets the highest return.” Once they do, students present their idea—a stock pitch—to an actual hedge fund manager who is invited to each class to offer critiques. “They forced us to rebuild a lot of the... View Details
  • 15 Jun 2021
  • News

Case Study: Inside Story

approach to marketing works. The scrappy activities that have kept them close to the customer, and let them iterate quickly on messaging and product, can start taking less of their time as they scale D2C marketing and partnership... View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 15 Oct 2019
  • News

Understanding Challenges Across the Supply Chain

“By wrestling with the case issues together, we create new perspectives and a sense of community.” The seminar will mark its 60th iteration January 12–15, 2020. The faculty team—which includes Bell and Forest Reinhardt, the John D. Black... View Details
  • 01 Apr 1999
  • News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

customers about their needs and collect relevant market data. But when markets do not yet exist, neither do customers. The process must be an interactive one wherein innovators work to sell disruptive products to customers and then watch to see whether and how they use... View Details
  • 05 Oct 2021
  • News

Launch Signals

Ultimately, they hope their product will be unnecessary; until then, they are using feedback as the basic for future iterations of the Flare bracelet, particularly when it comes to style and other options. “That last thing we want to do... View Details
Keywords: entrepreneurship; startup; safety; wearable tech; women; Computer and Electronic Product Manufacturing; Manufacturing
  • 01 Jan 2007
  • News

Donna L. Dubinsky, MBA 1981

grown in different directions. Palm had produced several great iterations of handhelds, and we had focused on building a great smartphone, so we were quite complementary," says Dubinsky, who negotiated the merger in 2003 and remains on... View Details
  • 28 May 2019
  • News

Research Brief: Field Research

can do research,” he says. And finally, PAD’s iterative approach is based literally on the ground and out in the field, circumventing the dangers of so-called solutions that don’t meet the practical needs of the end user. “We’re doing a... View Details
Keywords: Jen McFarland Flint; Crop Production; Agriculture
  • 01 Jun 2025
  • News

Barbie: Reviving a Cultural Icon at Mattel

Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
Keywords: Christine Speer Lejeune; Illustrations by Miguel Porlan; Educational Services
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