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Show Results For
- All HBS Web
(12,151)
- People (60)
- News (2,554)
- Research (6,198)
- Events (72)
- Multimedia (105)
- Faculty Publications (4,129)
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- 09 Feb 2024
- News
The Rise of Consumer Crypto
- 18 Feb 2025
- News
The Consumer Psychology of Adopting AI
- 13 Sep 2010
- News
The Consumer Appeal of Underdog Branding
- 01 Nov 2019
- News
Evolution of the consumer focus in healthcare
- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
responsibilities,” she explains. “So to say to students ‘We have a carbon crisis, what can managers do about it?’ will be interesting.” “I’m delighted to be at Harvard. There’s a great deal of interest in... View Details
Keywords: Margie Kelley
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- 26 Feb 2011
- News
Consumers Hold On to Products Longer
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- 20 Jun 2018
- News
Graphic images speak to consumers of sugary drinks
- 01 Jan 2013
- News
Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers
- 10 Jun 2022
- News
Consumer Responses to Corporate Bankruptcy
- 24 Apr 2014
- News
Creating connections among consumers
Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world View Details
- 13 Oct 2020
- News
Questions raised about conflicts of interest around Biden son-in-law
- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another,... View Details
Keywords: Laura Singleton (MBA 1988)
- 23 Mar 2012
- News