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- Faculty Publications (30)
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- Research Summary
Intangible Assets
Professor Kimbrough's work examines the information environment surrounding and the economic characteristics of intangible assets. Insight in these areas has implications for how intangible assets should be accounted for, disclosed and managed. View Details
- January 1994 (Revised April 1994)
- Background Note
Intangible Assets Other Than Goodwill
By: David F. Hawkins
Discusses global accounting policies for intangible assets other than goodwill. How financial analysts deal with the diversity in these practices is also covered. View Details
Keywords: Assets
Hawkins, David F. "Intangible Assets Other Than Goodwill." Harvard Business School Background Note 194-077, January 1994. (Revised April 1994.)
- June 1985
- Background Note
Intangible Asset Accounting and Analysis
By: David F. Hawkins
Keywords: Accounting
Hawkins, David F. "Intangible Asset Accounting and Analysis." Harvard Business School Background Note 185-098, June 1985.
- October 1998
- Article
New International Accounting Standard: Intangible Assets
By: David F. Hawkins
Hawkins, David F. "New International Accounting Standard: Intangible Assets." Accounting Bulletin, no. 72 (October 1998).
- May 2011
- Background Note
Intangible Assets Other Than Goodwill: Accounting and Analysis
By: David F. Hawkins
To accompany cases dealing with accounting for intangible assets. View Details
- February 2004
- Article
Measuring the Strategic Readiness of Intangible Assets
By: Robert S. Kaplan and David P. Norton
Kaplan, Robert S., and David P. Norton. "Measuring the Strategic Readiness of Intangible Assets." Harvard Business Review 82, no. 2 (February 2004).
- 2004
- Book
Strategy Maps: Converting Intangible Assets into Tangible Outcomes
By: Robert S. Kaplan and David P. Norton
Kaplan, Robert S., and David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston: Harvard Business School Press, 2004.
- October–November 2004
- Article
The Strategy Map: Guide to Aligning Intangible Assets
By: Robert S. Kaplan and David P. Norton
Kaplan, Robert S., and David P. Norton. "The Strategy Map: Guide to Aligning Intangible Assets." Strategy & Leadership 32, no. 5 (October–November 2004): 10–17.
- August 13, 2001
- Article
New Purchase, Goodwill, and Intangible Asset Rules Explained
By: David F. Hawkins
Hawkins, David F. "New Purchase, Goodwill, and Intangible Asset Rules Explained." Accounting Bulletin, no. 100 (August 13, 2001).
- August 2013 (Revised November 2013)
- Case
Gordon Brothers: Collateralizing Corporate Loans by Brands
By: Paul Healy and Maria Loumioti
The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large US bank. Leveraging intangibles in the credit market is a new practice that has significantly grown over the past few years.... View Details
Healy, Paul, and Maria Loumioti. "Gordon Brothers: Collateralizing Corporate Loans by Brands." Harvard Business School Case 114-016, August 2013. (Revised November 2013.)
- September 1999
- Article
Business Combination and Intangibles Asset Proposals Issued: Will They Stick?
By: David F. Hawkins
Keywords: Assets
Hawkins, David F. "Business Combination and Intangibles Asset Proposals Issued: Will They Stick?" Accounting Bulletin, no. 82 (September 1999).
- January 3, 2001
- Article
Last Nail in the Pooling Coffin: New Goodwill and Intangible Asset Proposals
By: David F. Hawkins
Keywords: Assets
Hawkins, David F. "Last Nail in the Pooling Coffin: New Goodwill and Intangible Asset Proposals." Accounting Bulletin, no. 93 (January 3, 2001): 8.
- October 2008
- Case
The Talbots, Inc., and Subsidiaries: Accounting for Goodwill
By: William J. Bruns Jr.
In 2006, Talbots, Inc., a specialty women's retailer, purchased a competitor, J. Jill. The transaction created a large goodwill account along with accounts for trademarks and other intangible assets. Using prevailing accounting standards (Statement of Financial... View Details
Keywords: FASB; Intangible Assets; Standards; Financial Statements; Goodwill Accounting; Apparel and Accessories Industry; Retail Industry
Bruns, William J., Jr. "The Talbots, Inc., and Subsidiaries: Accounting for Goodwill." Harvard Business School Brief Case 083-254, October 2008.
- September 2015
- Article
(UN)Tangled: Exploring the Coevolution of VC Firm Reputation and Status
By: Timothy G. Pollock, Peggy M. Lee, Kyuho Jin and Kisha Lashley
We explore the relationship between status and reputation, examining how its dynamics change over time as these two intangible assets coevolve and how reputation and status are influenced by
participation in highly visible events. Using a sample of more than 400... View Details
Keywords: Underpricing; Intangible Assets; New Firms; Status and Position; Reputation; Venture Capital; Initial Public Offering
Pollock, Timothy G., Peggy M. Lee, Kyuho Jin, and Kisha Lashley. "(UN)Tangled: Exploring the Coevolution of VC Firm Reputation and Status." Administrative Science Quarterly 60, no. 3 (September 2015): 482–517.
- July 1996
- Article
Will Proposed UK Goodwill and Intangible Asset Account Rules Favoring UK Acquires Change US GAAP?
By: David F. Hawkins
Hawkins, David F. "Will Proposed UK Goodwill and Intangible Asset Account Rules Favoring UK Acquires Change US GAAP?" Accounting Bulletin, no. 40 (July 1996).
- June 2021 (Revised November 2024)
- Case
MicroStrategy: Accounting for Cryptocurrency
By: Jonas Heese and Annelena Lobb
On February 15, 2021, Alina Moss, an analyst who covered the technology company MicroStrategy, pondered a rise in MicroStrategy’s share price. Moss had dialed into the company earnings call. When it ended, Moss had more questions than answers. MicroStrategy had... View Details
Keywords: Cryptocurrency; Share Price; Electronic Commerce; Intangible Assets; Assets; Accounting; Financial Statements; Financial Management; Financial Reporting; Analytics and Data Science; E-commerce
Heese, Jonas, and Annelena Lobb. "MicroStrategy: Accounting for Cryptocurrency." Harvard Business School Case 121-066, June 2021. (Revised November 2024.)
- October 2008
- Teaching Note
The Talbots, Inc., and Subsidiaries: Accounting for Goodwill (Brief Case)
By: William J. Bruns Jr.
Teaching Note for [3254] View Details
- Research Summary
Overview
The research activity of Stefano Denicolai regards the management of innovation and technology. His recent works investigate if and how the investment in intangible assets (IA) - especially knowledge assets, such as patents or copyright - impacts on the firm... View Details
- April 2019 (Revised October 2020)
- Case
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details
Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Case 519-076, April 2019. (Revised October 2020.)
- 2010
- Working Paper
Conceptual Foundations of the Balanced Scorecard
By: Robert S. Kaplan
David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article (Kaplan & Norton, 1992). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role... View Details
Keywords: Asset Management; Balanced Scorecard; Management Systems; Performance Improvement; Strategy
Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Harvard Business School Working Paper, No. 10-074, March 2010.