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  • All HBS Web  (1,731)
    • People  (4)
    • News  (264)
    • Research  (1,158)
    • Events  (6)
    • Multimedia  (5)
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Show Results For

  • All HBS Web  (1,731)
    • People  (4)
    • News  (264)
    • Research  (1,158)
    • Events  (6)
    • Multimedia  (5)
  • Faculty Publications  (426)
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  • 27 Aug 2019
  • News

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

  • 13 Dec 2019
  • News

How Influencers Are Making Over Beauty Marketing

  • 01 Sep 2007
  • News

A Man of Influence

the international market share for American films, and wrangled some of the biggest egos on the planet. Describing leadership, he writes, “It is rooted in the ability to engage in courtship, to cosset talent, to understand the human... View Details
  • 17 Dec 2015
  • News

Conducting Research That Influences Practice

who have made it possible,” she says. “My fellow students and I feel valued by the School because of the resources that are provided to us.” Kim also is a mentor to students enrolled in PRIMO (Program for Research in Markets &... View Details
  • 25 Feb 2020
  • News

The Influence of Geography on Work and Innovation

Illustration by VectorStock As a doctoral student at HBS, Prithwiraj “Raj” Choudhury identified a little-studied phenomenon in innovation: Managers from emerging markets who migrated to the United States for jobs at multinational... View Details
Keywords: April White
  • 14 Feb 2017
  • News

The Value of a Facebook Fan: Does “Liking” Influence Consumer Behavior?

  • 25 Aug 2022
  • News

Open Market

and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has taken the concept of investing and... View Details
Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
  • 05 Aug 2024
  • News

Why ‘The Great Gatsby’ and Other Broadway Shows Are Turning to Influencers

  • 15 Apr 2017
  • News

Bringing Markets to Myanmar

sort of questions did they have? Brunell: Well first, there was a preliminary meeting with the head of the investment agency in Yangon. He told me his objective was to prepare a private sector development transition plan to accelerate and View Details
Keywords: National Security and International Affairs; Government
  • 27 Mar 2014
  • News

From Marx to Marketing

Paul, and Howard Raiffa influenced my switch from a business career to academia. My 10 years as a senior research fellow at HBS completely changed my life." Now in his 80s, Vlachoutsicos seems only to be gaining in energy and... View Details
  • 16 Nov 2015
  • News

Sugar-Coated Capitalism Is No Free Market

  • 26 Oct 2022
  • News

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

  • 16 Sep 2008
  • News

Prof. Emeritus Gerald Zaltman Honored for Contributions to Marketing Science

  • 03 Oct 2019
  • News

How to Market Innovations to Small Mid-Sized Businesses

  • 07 Mar 2019
  • News

Smart Marketing Brings Rapid Growth to Latino Brands

David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
  • 06 Dec 2021
  • News

Action Plan: Whole Sale

behaviors,” he says. “More so than previous generations, they are influencing their parents’ and their grandparents’ decisions on what to buy and the brands and retailers they choose.” In-store and online, for example, Balbale has... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • 28 Feb 2024
  • News

Know Your HBS Staff: Aleksandra Kojić

  • 18 Aug 2015
  • News

Finding a level playing field

  • 22 Mar 2007
  • News

In the New Liquidity Factories, Buyers Must Still Beware

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