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- 01 Sep 2007
- News
A Man of Influence
recounts his days at HBS, admitting, “I came to Harvard with an insouciant assumption that I would be first in the class. As it turned out, I had to ride at full gallop just to stay the course.” Not long after HBS, Valenti and a partner launched their own View Details
- 23 Jun 2021
- News
What Makes TikTok Video Ads Tick?
- 24 Mar 2011
- News
Brands matter - but so do ads-Chrystia Freeland
- 01 Dec 2023
- News
Thinking Ahead
for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose View Details
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 01 Oct 1998
- News
Short Takes
recently published in the Journal of the American Medical Association, HBS assistant professor Charles King III investigates whether, indeed, cigarette companies advertise to magazine readers between the ages of 12 and 17. As King and... View Details
Keywords: Eileen K. McCluskey
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Sep 2018
- News
The True Value of a Tweet
friends, and I end up buying the same music later on, is it because you influenced me, or is it because we are friends with similar preferences? Going back to what Leslie said, we end up counting things that are easy to count, then we... View Details
Keywords: Jen McFarland Flint
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things... View Details
- 01 Dec 2007
- News
A View from the Top
chairman of Synthes, a $2.3 billion global medical device company that focuses on surgical implants and tools for fixing broken bones. “My greatest achievement has been to influence young people in a positive and constructive way through... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
Johnson II in the 1940s, the credo proclaimed that J&J's "first responsibility" was to its customers and then to employees, management, communities, and stockholders-in that order. By the mid-1970s, however, Burke was troubled by a sense that the credo had lost its... View Details
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
of the factors that drive success in an industry that attracts 65 percent of MBA graduates from leading business schools — many of whom eventually leave to run organizations of their own. With revenues approaching a trillion dollars, professional service firms wield... View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
set in 1972, involves a Pakistani professor, a CIA spy, an American businessman, and India’s secret development of an atomic bomb. Related events include the KGB’s influence on Prime Minister Indira Gandhi’s government and Pakistan’s plan... View Details
- 01 Apr 2002
- News
Pamela Thomas Graham
giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
short scene where a real Terra Chips truck can be seen picking up potatoes—Simon says the team devised several other ways to promote its chips along with marketing the film. The premieres of the film at each of the independent film festivals were View Details
- 03 Mar 2014
- News
A Life Transformed
a boy," he recounts. "At home, we ate rice and could only afford roti, a type of bread, on holidays. I thought my uncle must be rich, because his family ate roti every night. "I saw billboards for the first time and bragged to my friends back in Balidhip that the... View Details
- 01 Oct 1996
- News
Lasting Impressions
problems, and the opportunity to confront a variety of issues - the School had an extraordinary influence on my life," states Mathias. "I tend to remember the professors, particularly in finance, more than the courses, though: Colyer... View Details
Keywords: Deborah E. Blagg
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details