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  • Article

Multitasking While Driving: A Time Use Study of Commuting Knowledge Workers to Assess Current and Future Uses

By: Thomaz Teodorovicz, Andrew L. Kun, Raffaella Sadun and Orit Shaer
Commuting has enormous impact on individuals, families, organizations, and society. Advances in vehicle automation may help workers employ the time spent commuting in productive work-tasks or wellbeing activities. To achieve this goal, however, we need to develop a... View Details
Keywords: In-vehicle User Interfaces; Time-use Study; Automated Vehicles; Knowledge Workers; Commuting
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  • Article

Design of Search Engine Services: Channel Interdependence in Search Engine Results

By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
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  • Teaching Interest

DESIGN THEORY AND PRACTICE ES285

By: Roberto Verganti

Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

variation of online shopping. Rather than just study the problem, they also came up with a possible solution: Virtual Dates. The researchers began their work by talking to online-dating-site users about their experiences, supplementing... View Details
Keywords: by Martha Lagace; Publishing
  • June 2023
  • Supplement

Clash of Two Giants Simulation Exercise

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects
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  • February 2012 (Revised January 2013)
  • Case

The New York Times Paywall

By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details
Keywords: Newspapers; Strategy; Journalism and News Industry; Publishing Industry
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  • June 2023 (Revised October 2024)
  • Teaching Note

Clash of Two Giants Simulation Exercise Teaching Note

By: Feng Zhu
Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills
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  • February 2018 (Revised October 2019)
  • Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
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  • March 2011
  • Article

Accounting Scholarship That Advances Professional Knowledge and Practice

By: Robert S. Kaplan
Recent accounting scholarship has used statistical analysis on asset prices, financial reports and disclosures, laboratory experiments, and surveys of practice. The research has studied the interface among accounting information, capital markets, standard setters, and... View Details
Keywords: Corporate Disclosure; Asset Pricing; Risk Management; Surveys; Capital Markets; Measurement and Metrics; Valuation; Fair Value Accounting; Management Analysis, Tools, and Techniques; Financial Reporting
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  • June 2023
  • Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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  • 2010
  • Working Paper

Accounting Scholarship that Advances Professional Knowledge and Practice

By: Robert S. Kaplan
Recent accounting scholarship has used statistical analysis on asset prices, financial reports and disclosures, laboratory experiments, and surveys of practice. The research has studied the interface among accounting information, capital markets, standard setters, and... View Details
Keywords: Accounting; Business Education; Information; Management Analysis, Tools, and Techniques; Risk Management; Measurement and Metrics; Business Processes; Performance Improvement; Practice
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  • October 2007 (Revised December 2007)
  • Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind
Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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  • Article

Why Every Organization Needs an Augmented Reality Strategy

By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
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  • 17 Aug 2010
  • First Look

First Look: August 17

its own functionality with the target's in a multi-platform bundle that leverages shared user relationships. We build upon the traditional view of bundling for economies of scope and price discrimination and extend this view to include... View Details
Keywords: Martha Lagace
  • 09 Jan 2024
  • In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

to grapple with the aforementioned ethical issues, necessitating a thorough examination of the potential consequences of the adoption of AI. AI acceptance. Anticipate a shift in human resistance toward acceptance. Users are expected to... View Details
Keywords: by Rachel Layne; Information Technology
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

experiments, and surveys of practice. The research has studied the interface among accounting information, capital markets, standard setters, and financial analysts and how managers make accounting choices. But as accounting scholars have... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

context in which we’ll apply it, AR increases our ability to absorb and act on it. AR will become the new interface between humans and machines, say Michael E. Porter of Harvard and James E. Heppelmann, the CEO of the industrial software... View Details
Keywords: Carmen Nobel
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

organization that operate under a corporate umbrella. For example, Google Search is a classic transaction platform that connects end users to advertisers, and the Android operating system is a classic innovation platform that enables... View Details
Keywords: by Martha Lagace
  • 03 Feb 2003
  • Research & Ideas

Web Services

security; routing and messaging; and B2B Web service networks. While the big players such as IBM, BEA, and Microsoft control the platform, start-up opportunities exist with Web services deployment and application development, Bhusri said. All About The View Details
Keywords: by Julia Hanna; Service
  • 18 Nov 2013
  • Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

communicate and made abbreviations like RT (retweet) and ICYMI (in case you missed it) part of the lingo of Twitter users everywhere. What to make of all this? Senior Lecturer Chet Huber, who joined the School's General Management unit... View Details
Keywords: by Chet Huber; Technology

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