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- All HBS Web
(17)
- News (4)
- Research (9)
- Multimedia (1)
- Faculty Publications (5)
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Results
- 25 Oct 2018
- News
The Rise And Fall Of A Household Name
- February 2021 (Revised March 2021)
- Supplement
Arçelik: COVID-19 Fueled Omnichannel Growth (B)
By: Ayelet Israeli and Fares Khrais
Israeli, Ayelet, and Fares Khrais. "Arçelik: COVID-19 Fueled Omnichannel Growth (B)." Harvard Business School Supplement 521-068, February 2021. (Revised March 2021.)
- October 2019
- Article
Correcting Consumer Misperception
By: Omar Isaac Asensio
For the well informed, taking actions to curb energy consumption from household appliances is uncomplicated. Now, research shows that simple information provision interventions can correct consumer misperceptions of the energy consumed by common appliances, offering... View Details
Asensio, Omar Isaac. "Correcting Consumer Misperception." Nature Energy 4, no. 10 (October 2019): 823–824.
- January 2021 (Revised March 2022)
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
- August 2007 (Revised September 2007)
- Case
Gome: Bidding for China Paradise
Gome, China's largest electronics retailer, has the opportunity to acquire China Paradise, the number three player in the Chinese electronic retailer industry. This happened in the general context of a great market development and potential consolidation of the... View Details
Keywords: Acquisition; Trade; Market Entry and Exit; Performance; Opportunities; Competition; Consolidation; Corporate Strategy; Electronics Industry; Retail Industry; China
Jin, Li, Li Liao, Ruoran Guo, and Jielun Zhu. "Gome: Bidding for China Paradise." Harvard Business School Case 208-002, August 2007. (Revised September 2007.)
- 20 Aug 2020
- Book
From the Plow to the Pill: How Technology Shapes Our Lives
For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
Keywords: by Dina Gerdeman
- 12 May 2023
- Blog Post
Independent Project: The Rise of Electric Heat Pumps
years as a call to action for consumers to take charge and switch to a 100% electric platform as a pathway to decarbonization. Electric heat pumps are appliances that use an electrical input to move heat between the air inside and outside... View Details
Earl H. Richardson
The inventor of the first electronic iron with the unique "Hotpoint" feature, Richardson is credited with laying the foundation for the billion-dollar household appliance industry. Hotpoint's irons... View Details
Keywords: Fabricated Goods
- 01 Sep 2011
- News
Making a Difference in the World
million would be saved in annual energy costs. If each household replaced its appliances with the most efficient available, $15 billion of savings in energy costs would result. The top 3,000 public companies... View Details
- 01 Jun 2014
- News
A Look at Olook
2013—even as the national economy stalled. And fashion is one of its hottest sectors, according to e-bit, responsible for almost 14 percent of e-commerce sales, ahead of household appliances and cosmetics.... View Details
- 26 Aug 2009
- Op-Ed
Where Cash for Clunkers Ran Off the Road
families that traded in their old SUVs for high mpg sedans may later trade in the existing family sedan for another SUV, resulting in minimal mpg improvement on a per household basis. “Each clunker required dealer salespeople to complete... View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as View Details
- 01 Oct 2001
- News
New Economy Notables: Eileen M. Rudden
now. There was an explosion of innovation that now needs to be absorbed. But I don't believe that, after this consolidation, there will be any letup in the pace of application of technology. There will be all kinds of appliances connected... View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
development and potential consolidation of the household electronic appliance retailing sector. Gome, Suning, and China Paradise, the three largest players in the market, all experienced phenomenal growth,... View Details
Keywords: Martha Lagace