Global Strategy - Publications - Faculty & Research

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Evelyne White

the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since this is a View Details

Keywords: Technology; Services

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Jack Perkowski

that is assisting global companies with their China strategies and helping Chinese companies create their own global footprints. “Even though China is now the second-largest... View Details

Keywords: Entrepreneurship; Manufacturing

Profile

Shaun Miller

exciting it could be to live and work abroad - and thus I was able to chart a path that would take me there. Back on campus, the global perspective and reach of HBS provided me with the resources to achieve this goal. What are you most... View Details

Keywords: Other Financial Services; Consulting; Nonprofit / Government

Profile

Jeremy Andrus

about. That’s because last year he was named president and CEO of Skullcandy, an edgily hip global company that does business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped... View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

Profile

Yi-An Huang

Where are you now and what are you doing? I’m a director of strategy at Boston Medical Center. We have a small team, directly under the COO, that explores strategies in every area from operational projects... View Details

Keywords: Health Care