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  • November 2017 (Revised November 2021)
  • Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
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  • 13 Jun 2019
  • Blog Post

Expanding My Worldview Through FIELD Global Immersion

you get the chance to explore a foreign country – learn its business climate, history, culture, and politics – and work on a real project that enables a business to perform better? This is exactly what you get to do in the Field Global... View Details
  • 15 May 2015
  • Blog Post

How to Get a Global Perspective at HBS

kids with delicious snacks just like our mothers, and Turkish businesses rely on the same strategic principles that my classmates and I are learning at HBS.  3. International cases expose you to global... View Details
  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
  • July–August 2018
  • Article

From Niche to Mainstream (HBR Case Study)

By: Elie Ofek
A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented. View Details
Keywords: New Product Marketing; Retail Trade; Private Label; International Expansion; Cultural Branding; Consumer Packaged Goods (CPG); Product Marketing; Expansion; Global Range; Brands and Branding; Strategy; Food and Beverage Industry; Retail Industry
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  • February 2017 (Revised April 2018)
  • Case

Kameda Seika: Cracking the U.S. Market

By: Elie Ofek, Nobuo Sato and Akiko Kanno
In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to... View Details
Keywords: Marketing Strategy; Growth and Development Strategy; Adaptation; Performance Improvement; Food and Beverage Industry; Manufacturing Industry; Japan; United States
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  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

decisions to build great global companies. If businesses are managed without courageous leadership, then R&D programs, product pipelines, investments in emerging markets, and employees’ commitment to the company’s mission all wither.... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 14 Feb 2012
  • First Look

First Look: February 14

Quality Demons Author:Regina E. Herzlinger Publication:." In Accountability and Responsibility in Health Care: Issues in Addressing an Emerging Global Challenge. Vol. 1, edited by Bruce Rosen, Avi Israeli, and Stephen Shortell.... View Details
Keywords: Carmen Nobel
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

As chairman and CEO of the leading vaccine producer in the world, pharmaceutical giant Merck & Co., Ken Frazier has one of the highest-profile positions in global business. But Frazier, who is leading one of the firms on a charge to... View Details
Keywords: by Staff; Pharmaceutical
  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of... View Details
Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products
  • 26 Mar 2013
  • First Look

First Look: March 26

managers' self-interest and, expanding on Friedman, managers' ethical duty. We provide a framework for future research to explore and develop these arguments. Download the paper: http://ssrn.com/abstract=2231526 Entrepreneurs, Firms and View Details
Keywords: Sean Silverthorne
  • 01 Aug 1998
  • News

High Honors

she increased Nabisco Biscuit's profits by more than 50 percent. Astutely observing the public's growing concern about nutrition and health, she then led the 1992 launch of SnackWell's line of cookies and crackers, which pioneered low-fat View Details
  • 01 Mar 2004
  • News

Kilimanjaro

cameras, and snacks (chocolate, in several cases). The temperature was mild, and the air was humid. Tired at the end of the day, they relaxed and ate dinner, getting to know each other. The summit, conversely, began several days later at... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

Case 518-064 A Note on the Snack Food Industry This note provides an overview of the snacking industry in 2017. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/518064 Harvard Business School... View Details
Keywords: Sean Silverthorne
  • 29 Aug 2017
  • Blog Post

3 Insights from My First Year at HBS

business leaders and former heads of state I successfully completed one consulting engagement with an egg manufacturer in Tanzania during my FIELD Global Immersion As I look back, some of the most meaningful lessons this year came from... View Details
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/718480-PDF-ENG Harvard Business School Case 718-403 Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy The case focuses on Irene Rosenfeld’s tenure as CEO of the View Details
Keywords: Sean Silverthorne
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love artificially colored View Details
Keywords: by Carmen Nobel; Consumer Products
  • 15 Jun 2021
  • News

In My Humble Opinion: Building Blocks

served as CEO of AEW’s Curzon Global Partners before starting Tristan Capital Management in 2009, a real estate investment firm with eight offices across Europe and more than 12 billion in assets under management, where Lewis is now... View Details
Keywords: Julia Hanna; diversity; leadership; real estate; Real Estate
  • 01 Dec 2016
  • News

Vive la Madeleine!

been imagining for the next phase of his career, but the story moved him. He had fond memories of snacking on madeleines as a young child—most likely Jeannette madeleines, although he couldn’t be certain. The son of a construction worker,... View Details
Keywords: Julia Hanna; illustrations by Natalya Balnova
  • 17 Jun 2020
  • News

Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines

the country’s response to the COVID-19 pandemic. Morales recently asked club members to share stories of how they are leveraging their networks, leadership strategies, corporate resources during this unprecedented global crisis to aid... View Details
Keywords: Margie Kelley