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- All HBS Web
(1,222)
- People (3)
- News (247)
- Research (713)
- Multimedia (14)
- Faculty Publications (364)
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- 10 Sep 2020
- News
Name Your Brand with a Global Audience in Mind
- 01 Sep 2003
- News
The Levitt Brand
colleague, interviewed Levitt for a special video presentation shown at the The Globalization of Markets colloquium. Noting that in 1983 Levitt’s HBR article had “created a firestorm of debate,” Greyser asked him to recall its impact at... View Details
- 01 Sep 2008
- News
The Levitt Brand
Globalization of Markets” (1983). With nearly 900,000 reprints sold to date, “Marketing Myopia” posed a question that reverberates nearly fifty years later: “What business are you really in?” “An industry begins with the customer and his... View Details
- 08 Sep 2016
- News
Monitoring global supply chains
- 26 Sep 2014
- News
How to market brand Beyoncé
- 13 Nov 2020
- News
Global Ambition
network to donate 10,000 pieces of personal protective equipment from China to the United States. Chew, who is particularly drawn to the tech sector, joined Xiaomi in 2015, a Chinese technology company that he helped take public in 2018 as chief financial officer. He... View Details
- 09 Dec 2016
- News
How Wayfair Built a Furniture Brand from Scratch
- 01 Sep 2003
- News
Globalization Revisited
strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of View Details
- 01 Mar 2021
- News
Manage the Suppliers That Could Harm Your Brand
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details
- 12 Sep 2016
- News
What Brands Can Do to Monitor Factory Conditions of Suppliers
- 03 Jul 2018
- News
How a Passion for Travel Built a $43 Million Fashion Brand
than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws... View Details
- 01 Oct 2000
- News
Mario A. Corti: Global Reconnaissance
focuses on six worldwide corporate brands, including Nestlé, Nescafé, Nestea, Buitoni, Maggi, and Friskies, which are complemented by regional brands such as Stouffer's and Crosse & Blackwell. After graduating from HBS, Corti took a job... View Details
Keywords: Garry Emmons
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
studies that highlight the opportunities and challenges facing business leaders and managers around the world, the School relies on the expertise and connections of staff members at HBS’s 18 global research outposts in 16 countries. Under... View Details
Keywords: Jennifer Gillespie
- 06 Oct 2016
- News
The Munich Oktoberfest: From Local Tradition to Global Capitalism
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Twelve Global Finalists Compete at HBS Selected from more than 90 worldwide entries, 12 winning regional teams will travel back to campus on April 25 to compete in the the 2nd annual Alumni New Venture Contest finals. The contest, hosted... View Details
Keywords: Multiple alumni
- 01 Apr 2000
- News
HBS Global Conference Set for Berlin in June
Final plans are in place for the 2000 HBS Global Alumni Conference, to be held in Berlin, June 1316. Conference cochairmen Christoph-Matthias Brand (MBA '94) and Heiner Thorborg (12th ISMP) report that early... View Details
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
cafeteria. My father’s request was breathtaking and anxiety-producing.” Over the next 35 years, Rosenberg would turn Dunkin’ Donuts into a global icon—which last year sold to Inspire Brands for a stunning... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade