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  • March 2019 (Revised July 2020)
  • Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States
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  • January 2020 (Revised July 2020)
  • Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Advertising Industry; Information Industry; United States
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  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core consumers of selective brands react when non-core users... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

a single quarter last year, invested $3.8 billion in Internet start-ups. But, is the get-big-fast strategy right for everyone? To what extent is its payoff dependent on speculative excess in the capital markets? These probing questions... View Details
Keywords: by Peter Jacobs
  • 30 May 2000
  • Lessons from the Classroom

Entrepreneurship’s Wild Ride

research fast-growing, high-tech firms. Q: What are some of the challenges in the future for entrepreneurship? A: Technology is enabling firms to project a presence in places that once—in the days of steamship travel—only huge companies could penetrate. Now, the View Details
Keywords: by William Mahoney
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

fortune of more than $300 million in just twelve years. Although many aspects of entrepreneurship favor the young, patience does not. Here, more seasoned businesspeople have the edge. The impatience and idealism of the young often lead them astray, pushing them to... View Details
Keywords: by Walter Kuemmerle