Publications

November 1999
Article

Understanding the Code: State Genetic Information Laws

This paper is a comprehensive survey of U.S. state genetic information privacy laws. View Details

Keywords: Information; Genetics; Laws and Statutes; United States

November 2009
Case

The Explosion of Genetic Testing: Opportunities and Challenges

By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon

This case study invites the reader to consider genetic testing in several different lights. First, can the business of genetic testing be considered a disruptive innovation to the current drug therapy model as defined by Harvard Business School Professor Clay... View Details

Keywords: Genetics; Health Care and Treatment; Health Testing and Trials; Disruptive Innovation; Business Model; Biotechnology Industry; Health Industry

November 1983 (Revised November 1987)
Case

Integrated Genetics (A)

June 1992
Teaching Note

Genetics Institute, Inc., Teaching Note

By: Regina E. Herzlinger and James T. Rhea

Keywords: Genetics

June 2017
Supplement

23andMe: Genetic Testing for Consumers (C)

By: John A. Quelch, Irene Lu and Emily Boudreau

October 2001 (Revised June 2002)
Case

Centagenetix (A): Building a Business Model for Genetic Longevity

Describes a start-up company seeking to exploit population genetic data from long-lived, healthy people. The company must address legal, financial, ethical, and personal issues among its team to launch the company. View Details

Keywords: Ethics; Genetics; Business Startups; Biotechnology Industry

January 2014 (Revised June 2014)
Supplement

23andMe: Genetic Testing for Consumers (B)

By: John A. Quelch and Margaret L. Rodriguez

Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty. View Details

Keywords: Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Biotechnology Industry; Consumer Products Industry; United States

November 1985
Case

Genetics Institute Enters the Seed Business

By: Ray A. Goldberg and Michael Joseph Kennedy

Keywords: Competitive Strategy; Biotechnology Industry

October 2009 (Revised November 2016)
Case

Generation Health: A Pioneer in Genetics Benefit Management (A)

By: Robert F. Higgins, Jeffrey D. Marrazzo and Rachel Gordon

Generation Health, a pioneer in the new field of genetics benefit management and a newly formed company, faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these... View Details

Keywords: Business Startups; Entrepreneurship; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Partners and Partnerships; Genetics; Health Industry; Insurance Industry

March 2014 (Revised April 2014)
Teaching Note

23andMe: Genetic Testing for Consumers (A) and (B)

By: John A. Quelch

December 1998 (Revised April 1999)
Case

Mind of the Market: Genetics and Behavior, Primer Five

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

August 2013
Article

Lords of the Harvest: Third-party Influence and Regulatory Approval of Genetically Modified Organisms

By: Shon R. Hiatt and Sangchan Park

Little is known about the factors that influence regulatory-agency decision making. We posit that regulatory agencies are influenced by the firms they regulate, but not exclusively via dyadic exchanges as is traditionally argued in the regulatory capture and... View Details

Keywords: Strategy; Government and Politics; Agriculture and Agribusiness Industry; United States