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- September 2019 (Revised December 2019)
- Case
Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce
By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as... View Details
Keywords: E-commerce; Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; United States
Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)
- February 2014 (Revised March 2014)
- Case
Red Star Furniture Group Co. Ltd.
By: Krishna G. Palepu and Pedro Nueno
Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good... View Details
Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth and Development Strategy; Retail Industry; China
Palepu, Krishna G., and Pedro Nueno. "Red Star Furniture Group Co. Ltd." Harvard Business School Case 114-053, February 2014. (Revised March 2014.)
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Retail and Luxury Goods Conference on April 3. Chadwick noted that while department stores used to be where shoppers went for everything from baby clothes to furniture to power... View Details
- June 1998 (Revised January 2000)
- Case
Egghead.com
Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Retail Industry
Rayport, Jeffrey F., Jeremy Dann, and Robert C Schmults. "Egghead.com." Harvard Business School Case 898-283, June 1998. (Revised January 2000.)
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
rates and order value and reduces fulfillment costs arising from returns and home try-on behavior, that is, customers ordering multiple sizes of... View Details
Keywords: Dina Gerdeman
- Web
Making Strategic Trade-offs - Institute For Strategy And Competitiveness
customers. In every major value-adding step in the process of creating and selling home furnishing, IKEA has made different choices from the “traditional” home View Details
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
efficiencies, and by having the highly respected CEO of one of the acquired entities lead the combined U.S. organization. Meanwhile, RBS is building its B2B brand with institutional clients on Wall Street. 2. IKEA. IKEA offers a View Details
Keywords: by John Quelch
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
such an interconnected and uncertain world, entire production networks are at risk of disappearing." Case 1: Involve clients and business associations to develop new standards TurkFurnit, a professional... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
and the costs sometimes associated with implementing "green" strategies - strong government regulation at home and abroad will continue to be necessary in order to motivate... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students... View Details
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
the daunting task of installing a door in a doorframe, a job that usually took several tools to do. But a major home goods store refused to sell the tool because its shelves were organized by product... View Details
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
maker Ferrari opens up about how it has bucked industry trends to achieve a world class brand. How Wayfair Built a Furniture Brand from ScratchWhat was once a collection of 240 home View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
TOGETHERNESS: Mark and Kim Lackley based their furniture business in Vermont. Learn on someone else’s dime. That’s a lesson from HBS that served Kim Alley Lackley (MBA ’94) well as she made the leap from... View Details
- Web
Business & Environment - Faculty & Research
November 2017) Case Sustainability at IKEA Group By: V. Kasturi Rangan , Michael W. Toffel , Vincent Dessain and Jerome Lenhardt By 2014, IKEA Group was the largest home View Details
- 10 Nov 2022
- News
Peloton Founder Starts His Next Trek
Photo courtesy Ernesta Peloton founder and former CEO John Foley (MBA 2001) is moving from home fitness to home decor. A recent press release announced that Foley View Details
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
agencies. In 2010, these retailers would keep prices constant for about nine months on average. Today, that timeframe has narrowed to just three months, he says. That acceleration was especially true for categories like electronics and... View Details
- 01 Dec 2022
- News
My First Job
furniture business when a fire started in the factory’s ventilation system. The fire alarms were loud, and every instinct I had learned in school told me to leave the building, but the president of the... View Details
- 25 Aug 2022
- News
Up on the Corner
corridor of Southwest Baltimore. Factories and warehouses supplied the city with everything from furniture to gelato, and people flocked to the strip’s shops, theaters, View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion... View Details