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- All HBS Web
(174)
- News (62)
- Research (98)
- Multimedia (2)
- Faculty Publications (69)
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- January 2019 (Revised January 2021)
- Case
KITEA (A): Democratizing Furniture in Morocco
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details
Keywords: Retail; KITEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Strategy; Competitive Strategy; Adaptation; Corporate Strategy; Competitive Advantage; Retail Industry; Africa; Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
- February 2019
- Supplement
KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)
This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details
Keywords: KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
- February 2021 (Revised March 2021)
- Case
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021. (Revised March 2021.)
- February 2022
- Teaching Note
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
- June 1986
- Case
Premier Furniture Co.
By: Thomas R. Piper
A credit analyst for a furniture manufacturer is confronted with two customers who have exceeded their credit limits. The financial performance of each has been weak, and one of the customers has a highly leveraged balance sheet. Industry conditions are weak; the... View Details
Piper, Thomas R. "Premier Furniture Co." Harvard Business School Case 286-130, June 1986.
- April 1989 (Revised December 1998)
- Background Note
Household Furniture Industry in 1986
Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details
Porter, Michael E., and Cynthia A. Montgomery. "Household Furniture Industry in 1986." Harvard Business School Background Note 389-189, April 1989. (Revised December 1998.)
- December 1973 (Revised June 1994)
- Case
Levitz Furniture Corp.
Keywords: Manufacturing Industry
Fruhan, William E., Jr. "Levitz Furniture Corp." Harvard Business School Case 274-117, December 1973. (Revised June 1994.)
- July 1995 (Revised April 2012)
- Case
Scranton Furniture Company
By: David F. Hawkins and Norman Bartczak
Hawkins, David F., and Norman Bartczak. "Scranton Furniture Company." Harvard Business School Case 196-039, July 1995. (Revised April 2012.)
- June 1972 (Revised July 1982)
- Case
Wel-Bilt Furniture Co.
Hayes, Samuel L., III. "Wel-Bilt Furniture Co." Harvard Business School Case 272-190, June 1972. (Revised July 1982.)
- July 1998
- Case
Quality Furniture Co.
By: David F. Hawkins and Norman Bartczak
A supplier is trying to determine if credit should be extended to two customers whose circumstances have changed. 99U per Case Records. View Details
Hawkins, David F., and Norman Bartczak. "Quality Furniture Co." Harvard Business School Case 199-009, July 1998.
- September 1974 (Revised December 1976)
- Case
Ransom Furniture Co.
Malone, Claudine B. B. "Ransom Furniture Co." Harvard Business School Case 175-067, September 1974. (Revised December 1976.)
- August 1998
- Teaching Note
Quality Furniture Company (TN)
By: David F. Hawkins and Norman Bartczak
Teaching Note for (9-199-009). 51U per Case Records. View Details
Keywords: Manufacturing Industry
- February 2014 (Revised March 2014)
- Case
Red Star Furniture Group Co. Ltd.
By: Krishna G. Palepu and Pedro Nueno
Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good... View Details
Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth and Development Strategy; Retail Industry; China
Palepu, Krishna G., and Pedro Nueno. "Red Star Furniture Group Co. Ltd." Harvard Business School Case 114-053, February 2014. (Revised March 2014.)
- 22 Feb 2022
- Cold Call Podcast
How to Scale a Startup Marketplace for Used Furniture
- 09 Dec 2016
- News
How Wayfair Built a Furniture Brand from Scratch
- December 1976
- Supplement
Providence Furniture Manufacturing Co., Inc. (G)
Thurston, Philip H. "Providence Furniture Manufacturing Co., Inc. (G)." Harvard Business School Supplement 377-144, December 1976.
- December 1976
- Supplement
Providence Furniture Manufacturing Co., Inc. (H)
Thurston, Philip H. "Providence Furniture Manufacturing Co., Inc. (H)." Harvard Business School Supplement 377-145, December 1976.
- September 1976 (Revised December 1976)
- Case
Providence Furniture Manufacturing Co., Inc. (C)
Thurston, Philip H. "Providence Furniture Manufacturing Co., Inc. (C)." Harvard Business School Case 377-036, September 1976. (Revised December 1976.)
- February 1989 (Revised July 1989)
- Supplement
Durham Furniture Co.: A Bookkeeping Exercise, Solution
Christenson, Charles. "Durham Furniture Co.: A Bookkeeping Exercise, Solution." Harvard Business School Supplement 189-151, February 1989. (Revised July 1989.)