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  • April 2014
  • Case

Ford Motor Company: Blueprint for Mobility

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details
Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States
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  • January 2023
  • Case

The Ford Motor Company Green Bond

By: Vikram S Gandhi and James Barnett
In November 2021, Ford Motor Company offered a $2.5 billion green bond to finance investments in electrification. Issuance of green bonds significantly increased into the 2020s, and to date, the Ford Motor Company green bond was the largest such bond offered by a... View Details
Keywords: Finance; Bonds; Green Technology; Financial Services Industry; Auto Industry; United States
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  • April 2021 (Revised August 2024)
  • Case

The Turnaround at Ford Motor Company

By: Amy C. Edmondson and Olivia Jung
This case describes the corporate turnaround of the Ford Motor Company under the charismatic leadership of Alan Mulally. Ford was in deep trouble in the early 2000s as its prices and debt ratings plummeted and employee morale suffered. In 2006, the company anticipated... View Details
Keywords: Turnaround; Transformation; Restructuring; Organizational Culture; Leading Change; Performance Improvement; Auto Industry; North America
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  • 01 Sep 2006
  • News

Leadership Change at Ford Motor Company

  • January 2001 (Revised March 2002)
  • Case

Ford Motor Company's Value Enhancement Plan

By: Andre F. Perold
In April 2000, Ford Motor Co. announced a shareholder Value Enhancement Plan (VEP) to significantly recapitalize the firm's ownership structure. Ford had accumulated $23 billion in cash reserves and under the VEP would return as much as $10 billion of this cash to... View Details
Keywords: Restructuring; Forecasting and Prediction; Capital Structure; Cash; Financial Liquidity; Policy; Business and Shareholder Relations; Value; Auto Industry
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  • December 1993
  • Case

Ford Motor Coompany: Changing the Dealer Culture

Confronted by increasing market emphasis on customer satisfaction coupled with the success of General Motors' Saturn Division with "no haggle" pricing, Ford Motor Co. examines the sales culture within its own dealers and considers how to implement policies that will... View Details
Keywords: Organizational Change and Adaptation; Salesforce Management; Customer Satisfaction; Auto Industry; United States
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  • November 1989 (Revised February 1992)
  • Case

Ford Motor Co.: Dealer Sales and Service

By: Leonard A. Schlesinger
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States
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  • May 1982 (Revised February 1983)
  • Supplement

Ford Motor Co. (D)

By: Malcolm S. Salter
Keywords: Auto Industry
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  • May 1982 (Revised February 1983)
  • Supplement

Ford Motor Co. (C)

By: Malcolm S. Salter
Keywords: Auto Industry
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  • March 1969 (Revised November 1987)
  • Case

Henry Ford and the Ford Motor Co.

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  • January 2004 (Revised April 2004)
  • Case

Ford Motor Company: Quality of Earnings Growth Analysis (A)

By: David F. Hawkins and Jacob Cohen
Even though Ford Motor Co. reports improved profitability, an equity analyst issues a sell recommendation and Standard & Poor's downgrades long-term debt. View Details
Keywords: Quality; Business Earnings; Valuation; Investment Return; Profit; Financial Statements; Revenue; Auto Industry; Consulting Industry
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  • October 1988 (Revised May 1990)
  • Case

Ford Motor Co.: The Product Warranty Program (A)

Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details
Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Auto Industry; United States
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  • May 1989 (Revised June 1990)
  • Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details
Keywords: Marketing Strategy; Auto Industry
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  • 16 Dec 2013
  • News

Ford 'Lifers' Get Second Chance as CEO Readies Exit

Keywords: Ford Motors; automotive industry; Mark Fields; Management of Companies and Enterprises; Management; Transportation Equipment Manufacturing; Manufacturing
  • March 1999 (Revised December 2001)
  • Case

Ford Motor Company: Supply Chain Strategy

Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details
Keywords: Integration; Information Technology; Supply Chain Management; Auto Industry
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  • April 2002
  • Case

Ford Motor Company's Value Enhancement Plan (B)

By: Andre F. Perold and Joshua Musher
Supplements the (A) case. View Details
Keywords: Auto Industry
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  • October 1991 (Revised November 1992)
  • Case

Managing Health Care at Ford Motor Co.

By: George C. Lodge and Malcolm S. Salter
Keywords: Health Care and Treatment; Auto Industry; Health Industry; United States
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  • May 2011 (Revised July 2015)
  • Case

Ford Motor Company: Strengthening the Dealer Network

By: V. Kasturi Rangan, Katharine Lee and Marie Bell
The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior... View Details
Keywords: Strategy; Product; Distribution; Consolidation; Distribution Channels; Transformation; Business Processes; Auto Industry
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  • January 2004
  • Teaching Note

Ford Motor Company's Value Enhancement Plan (A) (TN)

By: Andre F. Perold and Peter Tufano
Teaching Note to (9-201-079). View Details
Keywords: Auto Industry
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  • December 1991
  • Teaching Note

Managing Health Care at Ford Motor Co., Teaching Note

By: George C. Lodge
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