Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (5,549) Arrow Down
Filter Results: (5,549) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (5,549)
    • People  (22)
    • News  (1,127)
    • Research  (3,636)
    • Events  (16)
    • Multimedia  (12)
  • Faculty Publications  (1,999)

Show Results For

  • All HBS Web  (5,549)
    • People  (22)
    • News  (1,127)
    • Research  (3,636)
    • Events  (16)
    • Multimedia  (12)
  • Faculty Publications  (1,999)
Page 1 of 5,549 Results →
  • 2014
  • Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details
Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding
Citation
Purchase
Related
Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
  • November 2016 (Revised March 2018)
  • Case

Deutsche Bank: Structured Retail Products

By: Boris Vallée and Jérôme Lenhardt
Describes how Deutsche Bank, a leading European bank, is deciding whether or not to launch a new structured retail product in Germany: an autocallable note. Will this product find a market and how does it fit into the bank’s product portfolio? The case investigates how... View Details
Keywords: Structured Products; Structured Retail Products; Germany; Auto Callable Note; Financial Product; Financial Product Development; Financial Product Marketing; Financial Product Launch; Financial Product Positioning; Finance; Assets; Asset Pricing; Asset Management; Capital Markets; Financial Institutions; Banks and Banking; Commercial Banking; Financial Instruments; Annuities; Bonds; Stocks; Financial Management; Financial Markets; Financial Strategy; Interest Rates; Investment
Citation
Educators
Purchase
Related
Vallée, Boris, and Jérôme Lenhardt. "Deutsche Bank: Structured Retail Products." Harvard Business School Case 217-037, November 2016. (Revised March 2018.)
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

When firms adopt a reverse or breakaway positioning strategy, there is no pretense about what they're up to. Part of the appeal of their cleverly positioned product offerings... View Details
Keywords: by Youngme Moon
  • January 2011
  • Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Consumer Products Industry
Citation
Educators
Purchase
Related
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
  • 2007
  • Chapter

Competitive Positioning Through New Product Development

By: Elie Ofek
Keywords: Product Development; Competitive Advantage
Citation
Related
Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: Butterworth-Heinemann, 2007.
  • March 2015
  • Teaching Note

Gerry Pasciucco at AIG Financial Products

By: Gautam Mukunda and Thomas J. DeLong
Keywords: Accountability; Business & Government Relations; Business Ethics; Codes Of Business Ethics; Crisis Management; Cross Functional Management; Cross Functional Teams; Financial Audits; Financial Crisis; Management; Teams; United States
Citation
Purchase
Related
Mukunda, Gautam, and Thomas J. DeLong. "Gerry Pasciucco at AIG Financial Products." Harvard Business School Teaching Note 415-064, March 2015.
  • October 1985
  • Background Note

Statement of Changes in Financial Position

By: David F. Hawkins
Keywords: Finance; Change
Citation
Find at Harvard
Related
Hawkins, David F. "Statement of Changes in Financial Position." Harvard Business School Background Note 186-075, October 1985.
  • November 1995 (Revised May 1997)
  • Case

General Re Financial Products

Citation
Find at Harvard
Related
Mason, Scott P., and W. James Whalen. "General Re Financial Products." Harvard Business School Case 296-001, November 1995. (Revised May 1997.)
  • November 2012 (Revised July 2013)
  • Case

Gerry Pasciucco at AIG Financial Products

By: Gautam Mukunda and Thomas J. DeLong
Gerry Pasciucco was appointed to lead American International Group's Financial Products (AIGFP) group after the government bailout of AIG in 2008 and charged with the task of shutting down the division while minimizing the government's losses. AIGFP's failed trades had... View Details
Keywords: Corporate Accountability; Ethics; Crisis Management; Financial Crisis; Management Teams; Business and Government Relations; Financial Services Industry; United States
Citation
Educators
Purchase
Related
Mukunda, Gautam, and Thomas J. DeLong. "Gerry Pasciucco at AIG Financial Products." Harvard Business School Case 413-059, November 2012. (Revised July 2013.)
  • May 2018
  • Article

Selection and Market Reallocation: Productivity Gains from Multinational Production

By: Laura Alfaro and Maggie X. Chen
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods
Citation
Find at Harvard
Read Now
Related
Alfaro, Laura, and Maggie X. Chen. "Selection and Market Reallocation: Productivity Gains from Multinational Production." American Economic Journal: Economic Policy 10, no. 2 (May 2018): 1–38. (Also NBER Working Paper 18207. See Harvard Business School Working Paper, No. 12–111, 2015 for longer version.)
  • Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Citation
Find at Harvard
Related
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
  • September 1985
  • Background Note

Evolution of Consumer Financial Products

By: Dwight B. Crane
Citation
Find at Harvard
Related
Crane, Dwight B. "Evolution of Consumer Financial Products." Harvard Business School Background Note 286-016, September 1985.
  • April 1993 (Revised May 1994)
  • Background Note

Positioning

By: David E. Bell
Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix. View Details
Keywords: Marketing Strategy; Product Positioning; Distribution; Retail Industry
Citation
Educators
Purchase
Related
Bell, David E. "Positioning." Harvard Business School Background Note 593-105, April 1993. (Revised May 1994.)

    Front Page News: The Effect of News Positioning on Financial markets

    This paper estimates the effect of presentation of information on financial markets, using quasi-random variation in prominent "front page" positioning of news on the Bloomberg... View Details

    • Person Page

    Positions

    dollarDEX (1998-2007)

    Retired chief executive, non-executive chairman

    One of world's top 30 in online finance (Institutional Investor, March 2003). Wealth management firm in Asia, and has... View Details

    • May 1982 (Revised August 1986)
    • Background Note

    Note on the Statement of Changes in Financial Position

    Citation
    Find at Harvard
    Related
    Dearden, John. "Note on the Statement of Changes in Financial Position." Harvard Business School Background Note 182-265, May 1982. (Revised August 1986.)
    • October 2005 (Revised March 2006)
    • Module Note

    Rethinking Positioning

    By: Youngme E. Moon
    Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy. View Details
    Keywords: Product Positioning; Brands and Branding; Marketing
    Citation
    Purchase
    Related
    Moon, Youngme E. "Rethinking Positioning." Harvard Business School Module Note 506-025, October 2005. (Revised March 2006.)
    • January 2011
    • Teaching Note

    Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)

    By: John A. Quelch and Heather Beckham
    Teaching Note for 4249 View Details
    Keywords: Project Management; Conflict Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development
    Citation
    Purchase
    Related
    Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)." Harvard Business School Teaching Note 114-250, January 2011.
    • August 2020 (Revised August 2023)
    • Case

    Nubank: Democratizing Financial Services

    By: Michael Chu, Carla Larangeira and Pedro Levindo
    Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details
    Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico
    Citation
    Educators
    Purchase
    Related
    Chu, Michael, Carla Larangeira, and Pedro Levindo. "Nubank: Democratizing Financial Services." Harvard Business School Case 321-068, August 2020. (Revised August 2023.)
    • 01 Sep 2024
    • News

    Net Positive

    At LOVB, designing a “community-up” volleyball ecosystem, from youth teams to a professional league. (photo by Melissa Golden) Volleyball is the number-one sport for girls in the United States by participation, yet unlike soccer and basketball, it hasn’t had an... View Details
    Keywords: Julia Hanna
    • 1
    • 2
    • …
    • 277
    • 278
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.