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Publications

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  • 2012
  • Chapter

Valuing Financial Literacy

By: Shawn Cole, Thomas Sampson and Bilal Zia
Keywords: Financial Literacy; Valuation; Finance; Knowledge Use and Leverage
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  • 18 Nov 2013
  • News

Khan Academy Teaches Financial Literacy

  • 24 Apr 2014
  • News

Providing lessons in financial literacy

Sally Wood (MBA 1983) is COO of the Council for Economic Education (CEE), a nonprofit dedicated to teaching economics and personal finance to students from kindergarten through high school. Based in New York City, CEE trains more than 55,000 teachers nationwide to... View Details
  • 25 Apr 2014
  • News

Raising the bar for financial literacy

Nan Morrison (MBA 1987) is intent on making children financially and economically literate. As CEO of the Council for Economic Education (CEE), a New York–based national nonprofit, she trains more than 55,000 teachers nationwide annually,... View Details
  • 14 Jan 2009
  • Working Paper Summaries

Smart Money: The Effect of Education, Cognitive Ability, and Financial Literacy on Financial Market Participation

Keywords: by Shawn Cole & Gauri Kartini Shastry; Financial Services; Financial Services
  • Article

High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses

By: Shawn Cole, Anna Paulson and Gauri Kartini Shastry
Financial literacy and cognitive capabilities are convincingly linked to the quality of financial decision-making. Yet, there is little evidence that education intended to improve financial decision-making is successful. Using plausibly exogenous variation in exposure... View Details
Keywords: Financial Literacy; Cognitive Capability; Secondary Education; Personal Finance; Decision Making
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  • 02 Nov 2022
  • Blog Post

Climate Stories Episode #11: Mary Jo Veverka (HBS 1978): Fostering Actionable Climate Literacy

Climate Stories Episode #11 – Mary Jo Veverka (HBS 1978): Fostering Actionable Climate Literacy “Students are our futures. Look at the impact of Hurricane Ian. We need to focus less on field trips and more on field studies to help them... View Details
  • 15 May 2009
  • Working Paper Summaries

Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

Keywords: by Shawn Cole, Thomas Sampson & Bilal Zia; Financial Services
  • Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
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  • 01 Mar 2023
  • News

Elevator Pitch: Spread the Wealth

Illustration by Drue Wagner Illustration by Drue Wagner Sabine Tejerina (MBA 2009) Cofounder and COO, Upstreet Concept: Launched in 2020, Upstreet makes it easier and more economical for companies to reward employees and customers with shares to improve engagement and... View Details
Keywords: entrepreneurship; stock ownership; customer rewards; employee retention; financial literacy; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments
  • 04 Jun 2013
  • News

Can Good Financial Behavior Be Taught In High School?

  • 2009
  • Working Paper

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia
Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
Keywords: Banks and Banking; Saving; Knowledge Acquisition; Emerging Markets; Motivation and Incentives; Financial Services Industry; India; Indonesia
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  • December 2011
  • Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia
Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia
Related
  • January 2019
  • Article

The ABCs of Financial Education: Experimental Evidence on Attitudes, Behavior, and Cognitive Biases

By: Fenella Carpena, Shawn A. Cole, Jeremy Shapiro and Bilal Zia
This paper uses a large-scale field experiment in India to study attitudinal, behavioral, and cognitive constraints that can stymie the link between financial education and financial outcomes. The study complements financial education with (1) financial incentives on a... View Details
Keywords: Finance; Education; Attitudes; Behavior; Outcome or Result
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  • 2010
  • Other Unpublished Work

Is High School the Right Time to Teach Self-control? The Effect of Financial Education and Mathematics Courses on Savings Behavior

By: Shawn A. Cole and Gauri Kartini Shastry
Household financial behavior affects household welfare and the economy at large. Yet our understanding of how to improve financial decisions is limited. Recent literature and policy attention have focused on financial education, for example, in high school. We use... View Details
Keywords: Saving; Financial Management; Secondary Education; Behavior; Decision Choices and Conditions; Personal Finance; Household
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  • 06 Oct 2020
  • Video

Black Founders: Brian Hollins, MBA 2021

  • 11 Sep 2020
  • Video

James Mwangi

James Mwangi, CEO of Kenya’s Equity Bank, which has one of the largest customer bases of any bank in Africa, argues that the lack of financial literacy posed a far bigger challenge to the bank in Kenya than problems of corruption. View Details
  • April 2021
  • Case

JPMorgan Chase's Path Forward

By: Joseph L. Bower, Nien-hê Hsieh and Michael Norris
In 2020, JPMorgan Chase announced a $30 billion Commitment to Advance Racial Equity. The Commitment included investments in housing, small businesses, and financial literacy across the U.S., and diversity, equity, and inclusion within the bank. It was part of a broader... View Details
Keywords: Racial Wealth Gap; Diversity; Race; Financial Institutions; Banks and Banking; Leading Change; Banking Industry; New York (city, NY); Chicago
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  • 03 Nov 2018
  • News

Think Saving for Old Age Can’t Be Fun? Try Making It a Game

  • 20 Jun 2021
  • News

Interview with Frank Cespedes of Harvard Business School, on his new book, Sales Management That Works: How to Sell in a World that Never Stops Changing