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- Faculty Publications (2)
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- All HBS Web (14)
- Faculty Publications (2)
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- December 2018
- Case
DraftKings and the Future of Fantasy Sports
By: Robert F. Higgins and Julia Kelley
Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details
Keywords: Fantasy Sports; Daily Fantasy Sports; DraftKings; FanDuel; Supreme Court; Sports Betting; Sports Gambling; Sports; Business Model; Government Legislation; Lawsuits and Litigation; Laws and Statutes; Business Strategy; Internet and the Web; Mobile and Wireless Technology; Games, Gaming, and Gambling; Sports Industry; Sports Industry; United States; Massachusetts; Boston
Higgins, Robert F., and Julia Kelley. "DraftKings and the Future of Fantasy Sports." Harvard Business School Case 819-074, December 2018.
- March 27, 2015
- Article
The Sales Director Who Turned Work into a Fantasy Sports Competition
By: Ethan Bernstein and Hayley Blunden
Bernstein, Ethan, and Hayley Blunden. "The Sales Director Who Turned Work into a Fantasy Sports Competition." Harvard Business Review (website) (March 27, 2015).
- 27 Mar 2015
- News
The Sales Director Who Turned Work into a Fantasy Sports Competition
- 27 Apr 2012
- News
Fantasy Football for Politics Junkies
- 01 May 2023
- News
Yahoo Acquires Alumni Startup Wagr
Illustration by Drue Wagner Illustration by Drue Wagner Last week, Yahoo announced that it had acquired the sports betting startup Wagr, which was cofounded by Mario Malave (MBA 2020) and Eliana Eskinazi (MBA 2020). "Yahoo Sports offers us a stage to build products... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
Rings film trilogy elevated New Zealand as a fantasy destination, the country was struggling to set itself apart from Australia. In-depth interviews, focus groups, and surveys revealed that New Zealand could appeal to a specific stripe of... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
- 07 Sep 2016
- News
Four Alumni on '40 Under 40' List
wealth-management firm Nicole Marie Ledoux (MBA 2008), cofounder and CEO of 88 Acres, maker of healthy, non-GMO snacks Matt Segneri (MBA 2010), director of the Social Enterprise Initiative at Harvard Business School Femi Allen Wasserman (MBA 2007), vice president of... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
acquired by Amazon for nearly $1 billion. The acquisition was viewed with amazement by those unfamiliar with the young and rapidly growing sector. But a year later esports achieved a milestone traditional US sports fans could understand.... View Details
- 05 Mar 2025
- News
Uncertain Terms
After Amar Bhidé (MBA 1979/DBA 1988) became an HBS assistant professor in 1988, then-dean John H. McArthur (MBA 1959/DBA 1963) gave him a copy of economist Frank Knight’s 1921 book Risk, Uncertainty and Profit. Knight’s idea that “uncertainty” must be distinguished... View Details
- 31 Oct 2017
- Op-Ed
Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers
power. Power brings the ability to trade favors. Watch likeability grow along with respect when enough women win top spots and can get people things they desire–budgets, promotions, tickets to sports matches, introductions to celebrities,... View Details
Keywords: by Rosabeth Moss Kanter
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
fantasy but as a horror movie. "This season's biggest holiday extravaganza, 'The Polar Express,' should be subtitled 'The Night of the Living Dead,' " groused CNN reviewer Paul Clinton. "If I were a kid, I'd have nightmares," wrote Geoff... View Details
Keywords: by Carmen Nobel