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- All HBS Web
(1,379)
- News (128)
- Research (1,025)
- Events (12)
- Multimedia (2)
- Faculty Publications (504)
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- March 2022 (Revised January 2025)
- Technical Note
Exploratory Data Analysis
This module note provides an overview of exploratory data analysis for an introduction to data science course. It begins by defining the term "data", and then describes the different types of data that companies work with (structured v. unstructured, categorical v.... View Details
Keywords: Data Analysis; Data Science; Statistics; Data Visualization; Exploratory Data Analysis; Analytics and Data Science; Analysis
Bojinov, Iavor I., Michael Parzen, and Paul Hamilton. "Exploratory Data Analysis." Harvard Business School Technical Note 622-098, March 2022. (Revised January 2025.)
- 2006
- Book
Service Productivity Management: Improving Service Performance Using Data Envelopment Analysis
By: H. David Sherman and Joe Zhu
Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance—Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates specific... View Details
Sherman, H. David, and Joe Zhu. Service Productivity Management: Improving Service Performance Using Data Envelopment Analysis. Boston, MA: Springer, 2006.
- Article
Enhancing Policy Models with Exploratory Analysis
By: Arthur C. Brooks and Gregory B. Lewis
Brooks, Arthur C., and Gregory B. Lewis. "Enhancing Policy Models with Exploratory Analysis." Journal of Public Administration Research and Theory 12, no. 1 (January 2002): 129–136.
- Awards
Exploratory Travel and Data Grant
Recipient of a 2014 Graduate Student Grant from The Europe Center at Stanford University. View Details
- 2018
- Simulation
Financial Analysis Simulation: Data Detective
By: Suraj Srinivasan and V.G. Narayanan
In this simulation, students learn to identify typical industry characteristics revealed in financial data. Equipped with an interactive and flexible set of tools, students analyze disguised financials and—using their knowledge of operational practices and reasoning... View Details
Keywords: Financial Analysis; Financial Accounting; Financial Ratios; Accounting; Financial Statements; Analysis
Srinivasan, Suraj, and V.G. Narayanan. "Financial Analysis Simulation: Data Detective." Core Curriculum Readings Series. Simulation and Teaching Note. Boston: Harvard Business Publishing 8742, 2018. Electronic.
- August 2005 (Revised March 2006)
- Exercise
Data Analysis Exercise
By: Frances X. Frei
Frei, Frances X. "Data Analysis Exercise." Harvard Business School Exercise 606-034, August 2005. (Revised March 2006.)
- Teaching Interest
Data Science for Managers
By: Chiara Farronato
This new course is taught as a required course in the first year MBA curriculum as of a.y. 2023-2024. It provides students with the foundations of data science to become effective data-driven managers. The course covers the basics of visualization, statistical and... View Details
- 01 Apr 1995
- Conference Presentation
Exploratory Analysis of the Creative Process in Problem Solving
By: J. Ruscio, Teresa M. Amabile and D. Whitney
- April 2008
- Background Note
Introduction to Data Analysis with Data Desk
By: Frances X. Frei
Keywords: Theory
Frei, Frances X. "Introduction to Data Analysis with Data Desk." Harvard Business School Background Note 608-154, April 2008.
- August 2024
- Technical Note
Introduction to Data Analysis in Python
By: Michael Parzen and Jo Ellery
This note introduces Python as a tool for data science, including the Pandas library for data analysis. View Details
Keywords: Analytics and Data Science
Parzen, Michael, and Jo Ellery. "Introduction to Data Analysis in Python." Harvard Business School Technical Note 625-016, August 2024.
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- Fast Answer
Pharmaceuticals: Company Data and Analysis
Where can I find pharmaceutical company financials and analysis? We suggest you begin with: Capital IQ - Data on public and private companies, investment firms, capital transactions, and people with a powerful search portal.... View Details
- 2019
- Chapter
The Impact of Artificial Intelligence on Innovation: An Exploratory Analysis
By: Iain M. Cockburn, Rebecca Henderson and Scott Stern
Cockburn, Iain M., Rebecca Henderson, and Scott Stern. "The Impact of Artificial Intelligence on Innovation: An Exploratory Analysis." Chap. 4 in The Economics of Artificial Intelligence, edited by Ajay K. Agrawal, Joshua Gans, and Avi Goldfarb. University of Chicago Press, 2019.
- February 2005 (Revised November 2006)
- Background Note
Using Data Desk for Statistical Analysis
By: Frances X. Frei and Dennis Campbell
Describes how to use the Data Desk software package to perform statistical analysis. View Details
Keywords: Mathematical Methods
Frei, Frances X., and Dennis Campbell. "Using Data Desk for Statistical Analysis." Harvard Business School Background Note 605-060, February 2005. (Revised November 2006.)
- 04 Jun 2021
- News
When an Educated Guess Beats Data Analysis
- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details
Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
- September 2016 (Revised May 2018)
- Case
Zurich Insurance: Global Job Structure and Data Analysis
By: Boris Groysberg and Katherine Connolly
Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details
Keywords: Managing Change; Organizational Behavior; Organizational Architecture; Organizational Change and Adaptation; Leadership; Human Capital; Change Management; Organizational Structure; Insurance; Organizational Culture; Globalization; Human Resources; Insurance Industry
Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Global Job Structure and Data Analysis." Harvard Business School Case 417-038, September 2016. (Revised May 2018.)
- August 2021 (Revised February 2024)
- Case
Data Science at the Warriors
By: Iavor I. Bojinov and Michael Parzen
The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details
Keywords: Data Science; Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Sports Industry; San Francisco; United States
Bojinov, Iavor I., and Michael Parzen. "Data Science at the Warriors." Harvard Business School Case 622-048, August 2021. (Revised February 2024.)
- May 2018
- Exercise
Data Visualization & Communication Exercise
By: Srikant M. Datar and Caitlin N. Bowler
This exercise uses the 1986 Challenger shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before... View Details
Keywords: Visualization; Data; Analytics and Data Science; Communication; Performance Effectiveness; Decision Making; Analysis
Datar, Srikant M., and Caitlin N. Bowler. "Data Visualization & Communication Exercise." Harvard Business School Exercise 118-107, May 2018.
- February 1992 (Revised March 1992)
- Case
Telefonica de Argentina S.A.: Analysis of Limited Data
By: David F. Hawkins
Hawkins, David F. "Telefonica de Argentina S.A.: Analysis of Limited Data." Harvard Business School Case 192-079, February 1992. (Revised March 1992.)