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(25)
- News (7)
- Research (17)
- Events (1)
- Multimedia (3)
- Faculty Publications (6)
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- 10 Mar 2015
- News
The ethics of Etsy
- 22 Mar 2022
- Cold Call Podcast
How Etsy Found Its Purpose and Crafted a Turnaround
- 10 Jun 2024
- News
The Mass Market Comes for Etsy
- 22 Mar 2022
- News
How Etsy Found Its Purpose and Crafted a Turnaround
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
quality service and then do the marketing for you,” says Teixeira. Etsy also pursued a decidedly non-scalable strategy in finding the right eggs with which to launch its business. The platform, which serves as an online marketplace for... View Details
- May 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Acquiring the First Thousand Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Acquiring the First Thousand Customers." Harvard Business School Case 516-094, May 2016. (Revised January 2018.)
- June 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers." Harvard Business School Case 516-108, June 2016. (Revised January 2018.)
- June 2019
- Case
Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers
By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation
Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.
- June 2016 (Revised March 2017)
- Technical Note
Disintermediation in Two-Sided Marketplaces
By: Benjamin Edelman and Philip Hu
Two-sided marketplaces often risk disintermediation: users may rely on the marketplace to find each other but then perform related future transactions—or even the current transaction—without the platform’s involvement and without paying any fees the platform may... View Details
Keywords: Disintermediation; Strategic Behavior; Circumvention; Undercutting; Uber; Airbnb; Handy; Upwork; Etsy; eBay; Monster.com; Google; Competitive Strategy; Multi-Sided Platforms; Marketplace Matching; Transportation Industry; Accommodations Industry; Service Industry; Advertising Industry
Edelman, Benjamin, and Philip Hu. "Disintermediation in Two-Sided Marketplaces." Harvard Business School Technical Note 917-004, June 2016. (Revised March 2017.) (request a courtesy copy.)
- 05 Mar 2015
- News
Dollar signs on the doilies
- April 2021
- Case
Etsy: Crafting a Turnaround to Save the Business and Its Soul
By: Ranjay Gulati, Luciana Silvestri and Monte Burke
Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details
Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership
Gulati, Ranjay, Luciana Silvestri, and Monte Burke. "Etsy: Crafting a Turnaround to Save the Business and Its Soul." Harvard Business School Case 821-092, April 2021.
- 09 Aug 2017
- News
4 Ways to Maximize Disruption in the Gig Economy
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
Few companies in the past few years have rocketed to success faster than Uber, Airbnb, and Etsy, which together have transformed the way we hail a cab, plan a vacation, and shop for handmade gifts, respectively. In a previous HBS Working Knowledge article, How Uber,... View Details
- 05 Nov 2014
- HBS Seminar
CV Harquail, Authentic Organizations and Stevens Institute of Technology
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
platforms. “How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers” was the most-read story on Working Knowledge in 2016. Other popular topics among our readers included workplace communication, negotiation, white-collar crime,... View Details
Keywords: by Carmen Nobel
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
were produced by small self-starter companies. Together, smaller firms contributed 375,000 full-time equivalent jobs of the 2 million Internet-related jobs, and this work included people selling products on Amazon, eBay, and Etsy as well... View Details
- 01 Nov 2013
- News
Selling Crafts with a Story
Etsy—with a strong story line. Koss likes to talk about it this way: Brika might tout a handmade cheeseboard—no real difference from Etsy or its knockoffs, there. But they're also going to tell you that the board was made of reclaimed... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
Walmart, and Etsy ate that part of Amazon’s lunch that Amazon couldn’t finish. One problem for Amazon was its inability to meet the tremendous demand surge for online services and products. Its stockouts increased and delivery times... View Details
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
Harvard Business School Working Knowledge. [Image: baona] Related Reading Are You a Digital Manager? What’s Really Disrupting Business? It’s Not Technology How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers What do you think... View Details
- 12 Oct 2016
- Research & Ideas
Break the Rules of How Business is Done
Five Ways to Make Your Company More Innovative Becoming a Cognitive Referent: Market Creation and Cultural Strategy How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers View Details
Keywords: by Julia B. Austin