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    Estee Lauder

    Lauder built one of the most successful and exclusive cosmetic companies in the world. She was the pioneer of the “free sample” strategy, which marked a new era of salesmanship. To retain their aura of exclusivity, her products were sold... View Details
    Keywords: Personal Care & Home Products
    • 07 Mar 2014
    • News

    A Brand Of Her Own: Estee Lauder

    • 20 Sep 2013
    • News

    A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn

    • February 2001 (Revised February 2002)
    • Case

    Estee Lauder and the Market for Prestige Cosmetics

    By: Nancy F. Koehn
    Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
    Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
    Related
    • February 2001 (Revised September 2002)
    • Teaching Note

    Estee Lauder and the Market for Prestige Cosmetics TN

    By: Nancy F. Koehn
    Teaching Note for (4-801-362). View Details
    Keywords: Beauty and Cosmetics Industry; United States
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      Leonard A. Lauder

      Well before he officially assumed the CEO title, Lauder was the “man behind the scenes,” shunning publicity and acknowledgment to perpetuate his mother’s image. While his mother, Estee Lauder, tended to... View Details
      Keywords: Personal Care & Home Products
      • 01 Apr 2001
      • News

      Books: Brand New

      marketing of customer-tailored computers — along with the achievements of Heinz, Field, and Lauder — Brand New underscores the power of brands not only to transform start-ups and gain competitive advantage but also to shape new industries... View Details
      Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information
      • February 2006
      • Case

      Bumble and bumble: Building a Successful Business in Beauty and Fashion

      By: Nancy F. Koehn and Erica Helms
      Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
      Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry
      Related
      • September 2005 (Revised November 2006)
      • Case

      AmorePacific: From Local to Global Beauty

      By: Pankaj Ghemawat, Carin-Isabel Knoop and David Kiron
      Suh Kyung-Bae, the President and CEO of AmorePacific, a South Korean cosmetics company, was an ardent globalizer. In its home market, AmorePacific had held off major multinational players such as L'Oreal and Estee Lauder and had engaged them in markets around the... View Details
      Keywords: Globalized Firms and Management; Local Range; Global Range; Global Strategy; Beauty and Cosmetics Industry; South Korea
      Related
      • Web

      Great American Business Leaders of the 20th Century - Leadership

      Jr. Lannom Manufacturing Company, 1912–1952 William F. Laporte American Home Products, 1965–1981 Ralph S. Larsen Johnson & Johnson Company, 1989–2002 Albert D. Lasker Lord and Thomas, 1912–1942 Estee Lauder... View Details
      • 07 Jun 2023
      • HBS Case

      3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

      fees that other brands pay department stores and other distributors. While it doesn’t charge the premium prices of competitors, its lower costs help it maintain an advantage. Perhaps recognizing that threat, Estee View Details
      Keywords: by Michael Blanding
      • 06 Jun 2024
      • Blog Post

      Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

      as Manager, Clinique Global Marketing, rising quickly to a Director role. “Joining the Clinique brand at Estee Lauder allowed me to get more classic brand management training in a big corporation. Developing... View Details