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Show Results For
- All HBS Web
(1,154)
- People (3)
- News (210)
- Research (613)
- Events (4)
- Multimedia (4)
- Faculty Publications (191)
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- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- Web
Research - Race, Gender & Equity
Faculty & Research Research January 2025 Teaching Material Understanding and Addressing Gender Gaps By: Katherine Coffman This module provides a framework for students to analyze how gender stereotypes,... View Details
- May 2024
- Case
A New Aiera for Equity Research
By: Joseph Pacelli, Charles CY Wang and James Barnett
Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details
- July 2001 (Revised January 2007)
- Case
Lehman Brothers (C): Decline of the Equity Research Department
By: Ashish Nanda and Boris Groysberg
This case tracks the rapid decline of Lehman Brothers' equity research department from August 1992, when, beset by declining ranking, low morale, and high turnover, firm management decides to clean house and reinvest in building the department. View Details
Keywords: Organizational Change and Adaptation; Business or Company Management; Leadership; Human Resources; Financial Services Industry
Nanda, Ashish, and Boris Groysberg. "Lehman Brothers (C): Decline of the Equity Research Department." Harvard Business School Case 902-003, July 2001. (Revised January 2007.)
- January 2010 (Revised April 2010)
- Case
Credit Suisse Group: Managing Equity Research as a Business
By: Boris Groysberg, Paul M. Healy and Sarah Abbott
In 2003, in the midst of industry turmoil and company-specific challenges, Stefano Natella was named Global Head of Equity Research at Credit Suisse. Over a six-year period, Natella implemented and refined a new methodology for valuing equity research analysts, both... View Details
Keywords: Business Model; Change Management; Customer Satisfaction; Compensation and Benefits; Selection and Staffing; Balanced Scorecard; Organizational Change and Adaptation; Financial Services Industry
Groysberg, Boris, Paul M. Healy, and Sarah Abbott. "Credit Suisse Group: Managing Equity Research as a Business." Harvard Business School Case 410-073, January 2010. (Revised April 2010.)
- Awards
Geewax, Terker & Company Prize in Investment Research
By: Paul A. Gompers
Winner of the 2002 Geewax, Terker & Company Prize in Investment Research offered by the Rodney L. White Center at Wharton for "Corporate Governance and Equity Prices" (with Joy L. Ishii and Andrew Metrick, Quarterly Journal of Economics, February 2003). View Details
- 13 Oct 2008
- News
Private equity gets a lifeline for research
- 2022
- Book
Private Equity
By: Paul A. Gompers and Steven N. Kaplan
This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of private equity then exploring... View Details
Gompers, Paul A., and Steven N. Kaplan. Private Equity. Elgar Advanced Introductions. London: Edward Elgar Publishing, 2022.
- Web
Faculty & Research - Race, Gender & Equity
Faculty & Research Catalyzing & Translating Research Research Our faculty pursue cutting-edge research in a wide range of fields, creating... View Details
- January 2006 (Revised June 2008)
- Case
Lehman Brothers (A): Rise of the Equity Research Department
By: Ashish Nanda, Boris Groysberg and Lauren Prusiner
Under Jack Rivkin's leadership, Shearson Lehman's research department rose from relative obscurity to the highest ranking research department on Wall Street within three years. When Rivkin is promoted to head of equity, he wonders how to succeed in his new position. A... View Details
Keywords: Talent and Talent Management; Leadership; Service Operations; Organizational Culture; Research; Alignment
Nanda, Ashish, Boris Groysberg, and Lauren Prusiner. "Lehman Brothers (A): Rise of the Equity Research Department." Harvard Business School Case 906-034, January 2006. (Revised June 2008.)
- 04 May 2023
- HBS Conference
Race, Gender & Equity at Work Research Symposium
- 2003
- Chapter
Equity Financing
By: Paul Gompers and Joshua Lerner
Equity financing for entrepreneurial firms has attracted increasing attention in
both the popular press and academic literature. The dramatic growth in the
venture capital industry in the past two decades has been accompanied by new
academic research that explores... View Details
Gompers, Paul, and Joshua Lerner. "Equity Financing." In Handbook of Entrepreneurship Research: An Interdisciplinary Survey and Introduction, by Zoltan J. Acs and David B. Audretsch, 267–298. Boston, MA: Kluwer Academic Publishers, 2003.
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- Research Summary
Equity Valuation
Professor Wang’s research utilizes valuation theory to explain how firm fundamentals are related to the expected rates of equity returns and their term structures. His research provides strong evidence that valuation-based proxies of expected returns outperform the... View Details
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