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- 09 Dec 2011
- News
Harvard program puts focus back on sales
- 01 Mar 2010
- News
Slum for Sale
area. Written with the assistance of Namrata Arora, a research associate at the HBS India Research Center, the case considers the potential risks and rewards of approaching an area like Dharavi with a new model in mind: slums as lucrative and socially View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
record of real-world achievement speaks for itself. Even a cursory summary of the accomplishments of entrepreneurial alumni since World War II suggests an extraordinary record of business enterprise. Among the postwar classes, consider,... View Details
- 01 Jun 2022
- News
Empowering Entrepreneurially Minded Students
the foundation of HBS’s entrepreneurial management program. Since then, students interested in developing their own for-profit or nonprofit startups have come to the School to gain the skills, insight, and practical experience necessary... View Details
Keywords: Jennifer Gillespie
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
customers; selecting the right entrepreneurial marketing path; getting from the early stage to the mainstream in the market life cycle; and executing effective sales and marketing strategy in a dynamic... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson... View Details
- 03 Mar 2015
- News
CFOs: You Don’t Need All the Answers, Just the Right Questions
- 01 Jun 2023
- News
Buy Big, Sell Small
least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get on-time deliveries or access to... View Details
- 01 Jun 2023
- News
Pet Project
distribution, a new brand must have high velocity (i.e., unit sales per store), which comes from frequent repeat purchases by loyal customers. Converting retail shoppers to DTC—if Maev could figure out how to do that—would reduce... View Details
- 16 May 2024
- News
On the Job
Shamrock factory on Lake Erie. I also worked with her on Bonnie Bell, which is a cosmetics company, and a marketing plan for this new startup called Leggs, which did pantyhose. Then I worked for International Harvester doing tractor sales... View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
- 12 Mar 2021
- News
My Favorite Case
This was my favorite case in my favorite class, Entrepreneurial Management, taught by Professor Howard Stevenson. The protagonist learned the hard way that she had to plan to manage growth and, unfortunately, her operations infrastructure... View Details
- 01 Jan 2005
- News
Joseph J. O'Donnell, MBA 1971
Overseers; and benefactor to many good causes. Not bad for a "cop's kid" who grew up nearby in the blue-collar city of Everett. O'Donnell's entrepreneurial streak started early. "I always wanted to have some degree of independence," he... View Details
- 01 Aug 1998
- News
High Honors
expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
background, and they have a good idea of what they want to do with that experience when they get here." The flexibility and freedom of academia has an entrepreneurial appeal that is extremely rewarding for those who want to set their own... View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial... View Details
- 01 Apr 2000
- News
Award-Winning Article Urges Companies to Loosen Ties that Bind
expenses associated with everyday activities such as management meetings, conferences, phone conversations, sales calls, reports, and memos. Hagel and Singer maintain that by dramatically reducing interaction costs, the Internet and other... View Details
- 01 Aug 2001
- News
T.J. Dermot Dunphy (MBA '56)
who began using that dictum thirty years ago as one of his fundamental principles at Sealed Air Corporation. Dunphy turned the fledgling New Jersey-based company that initially made Bubble Wrap into the world's largest producer of specialty and protective packaging,... View Details
- 01 Dec 1996
- News
Starting Up and Starting Over
history courses today. The first HBS course designed specifically to teach entrepreneurial management - The Management of New Enterprises - was introduced in 1947, one of several HBS initiatives undertaken to address the unique... View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
countries are riding the pisco boom but the Peruvian version has a quality edge, the Times asserted. Explains Asher, “We get our grapes from a cooperative of women growers. We monitor the wild yeasts, use cold fermentation, and generally go beyond the denomination... View Details
- 01 Aug 1998
- News
A Roaring Success in the Windy City
after his third entreaty - a telegram - she acquiesced. Her column, titled "If I Were a Negro," helped the sales of Johnson's magazine to double overnight, from 50,000 to 100,000. "That was a turning point in my career," said Johnson.... View Details