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- 09 Dec 2011
- News
Harvard program puts focus back on sales
- 01 Mar 2010
- News
Slum for Sale
area. Written with the assistance of Namrata Arora, a research associate at the HBS India Research Center, the case considers the potential risks and rewards of approaching an area like Dharavi with a new model in mind: slums as lucrative and socially View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
record of real-world achievement speaks for itself. Even a cursory summary of the accomplishments of entrepreneurial alumni since World War II suggests an extraordinary record of business enterprise. Among the postwar classes, consider,... View Details
- 01 Jun 2022
- News
Empowering Entrepreneurially Minded Students
the foundation of HBS’s entrepreneurial management program. Since then, students interested in developing their own for-profit or nonprofit startups have come to the School to gain the skills, insight, and practical experience necessary... View Details
Keywords: Jennifer Gillespie
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
customers; selecting the right entrepreneurial marketing path; getting from the early stage to the mainstream in the market life cycle; and executing effective sales and marketing strategy in a dynamic... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson... View Details
- 03 Mar 2015
- News
CFOs: You Don’t Need All the Answers, Just the Right Questions
- 01 Jun 2023
- News
Pet Project
distribution, a new brand must have high velocity (i.e., unit sales per store), which comes from frequent repeat purchases by loyal customers. Converting retail shoppers to DTC—if Maev could figure out how to do that—would reduce... View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get on-time deliveries or access to... View Details
- 12 Mar 2021
- News
My Favorite Case
This was my favorite case in my favorite class, Entrepreneurial Management, taught by Professor Howard Stevenson. The protagonist learned the hard way that she had to plan to manage growth and, unfortunately, her operations infrastructure... View Details
- 01 Jan 2005
- News
Joseph J. O'Donnell, MBA 1971
Overseers; and benefactor to many good causes. Not bad for a "cop's kid" who grew up nearby in the blue-collar city of Everett. O'Donnell's entrepreneurial streak started early. "I always wanted to have some degree of independence," he... View Details
- 16 May 2024
- News
On the Job
Shamrock factory on Lake Erie. I also worked with her on Bonnie Bell, which is a cosmetics company, and a marketing plan for this new startup called Leggs, which did pantyhose. Then I worked for International Harvester doing tractor sales... View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
- 01 Aug 1998
- News
High Honors
expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
background, and they have a good idea of what they want to do with that experience when they get here." The flexibility and freedom of academia has an entrepreneurial appeal that is extremely rewarding for those who want to set their own... View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial... View Details
- 01 Sep 2013
- News
A Start-Up with Giddyup
spots." "Cowboy boots go way back to my West Texas roots," Ford explains, so when the entrepreneurial bug bit, she knew exactly what she wanted to do. Here's the story behind RRB: Lightbulb moment "Consumers like made-in-USA products,... View Details
- 27 Apr 2017
- News
Ensuring That Students Can Pursue Their Dreams
pursued her entrepreneurial interests as COO of a fitness-related startup. She later joined Amsted Industries, a specialized metal components manufacturer in Chicago, where she is the company’s new-business View Details
- 02 Dec 2010
- News
Ten Rules for Entrepreneurs
like most, failed. But the experience made him curious about the differences between entrepreneurial winners and losers. Having written a book about West Point, he resolved to turn his attention to “the West Point of capitalism”: HBS.... View Details
- 01 Mar 2005
- News
Women Entrepreneurs Share Insights at WSA Conference
to come onboard before any real money was committed. “An entrepreneur is constantly marketing the idea to investors, employees, and customers,” remarked Shukla, who launched a new company, RubiconSoft, following Rubric’s sale in 2000.... View Details
- 01 Sep 2010
- News
Faculty Books
offerings, and fatter profit margins. Featuring case studies from around the world, this book shows how to mine sales data to identify “home-run” products, reinvent forecasting and pricing strategies, and extract maximum value from... View Details