Elicitation - Publications - Faculty & Research

24 Apr 2024
News

What Managers Can Learn from Jazz Improvisation

19 May 2015
News

Demise of sports dynasties often widely celebrated

12 Jun 2014
News

Sales Strategy: Stay Cool, Cute and Exclusive

16 Jun 2015
News

The Isolating Effects of Anxiety

26 Nov 2013
News

Want to motivate new hires? Surprise them with a raise

24 Oct 2013
News

circumstances or crises that elicit from individuals leadership abilities that even they didn't know they had." "Every one of us has experiences, but we aren't all open to learning from those experiences in the same way," says Nitin... View Details

Keywords: Management

01 Jun 2023
News

Curb Appeal

supervisors and chatted with workers in green jumpsuits. She then sped over to DSNY headquarters, just a few blocks north of City Hall, to discuss the details of the agency’s emergency snow response with her executive team. “Don’t screw it up,” Tisch deadpanned before... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

01 Dec 2022
News

Action Plan: To the Letter

fidelity, and consistency?’” Know what message you are sending. Typefaces elicit emotions, Chacko says, and there’s data to help understand how consumers respond. “There is a big difference, for instance, in how consumers rate typefaces... View Details

Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services

01 Jun 2002
News

The Mind Speaks, Marketers Listen

word — to grill them about their tastes, buying habits, and favorite brands — [Zaltman] seeks to converse directly with their brains instead,” the Times observed (February 23, 2002). The Zaltman Metaphor Elicitation Technique (ZMET), the... View Details

01 Dec 2015
News

Truth in Lending

tablet, phone, or computer, with or without Internet access, are designed to elicit the most honest response possible. To do that, DiDonna explains, you don’t ask an applicant, “Have you ever told a lie?” Instead, you ask a question... View Details

Keywords: April White

01 Oct 1998
News

Putting on the Wheels

mainstay of the American economy. So questions about the current Asian economic crisis elicit from him the wry, seen-it-all-before observation that "when you expand, it's always at the wrong time." After all, Hughes points out, with... View Details

Keywords: Mary Ellen Gardner

19 Apr 2018
News

One Last Pitch

others,” he quipped, eliciting roars from the crowd. The student categories included a wide range of promising startups from a low-cost portable ventilator for use in developing countries to a scentless, non-sticky, non-toxic insect... View Details

Keywords: Jennifer Myers

01 Mar 2009
News

My Real Career

admission of my real career elicited the greatest conversations. Gone were the pretense and the ego. Many of my classmates — even some men — had also put their careers on hold to raise their children. I reveled in the intimate discussions... View Details

Keywords: Liesl Pike Moldow; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 2011
News

Ticktock

subcontracted production to an Asian firm.) More pointedly, the cases address the reasons for Clocky’s startling, unsolicited publicity, along with an issue that faces any entrepreneur looking to build a business around an unconventional product that View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing

01 Mar 2010
News

Slum for Sale

but in July 2009, the government postponed the call for bids just a few hours before deadline.) The case elicited a broad range of student responses when HBS associate professor Gunnar Trumbull taught it for the first time last December... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Administration of Housing Programs, Urban Planning, and Community Development; Government

01 Jan 2004
News

Minoru Makihara, 75th AMP, 1977

program known as "Sound Global Enterprise," he undertook a series of wide-ranging initiatives that permeated every corner of the company, from improving corporate governance and restructuring the corporation to improving the management of human resources. "The CEO has... View Details

08 Apr 2021
News

Real Talk

the flip side, sharing stories in a safe space can elicit empathy—and empathy for each other is what we need at this moment, above all else.” Their approach was the result of dozens of interviews with CEOs, DE&I trainers, employees,... View Details

01 Dec 2005
News

Winning Legally

appreciate that legal matters are an integral and manageable part of doing business. Organizationally, managers need to facilitate frequent, two-way communication with legal counsel and provide them with enough business information to View Details

Keywords: Deborah Blagg

01 Dec 1997
News

Merton's Economics Research Wins Nobel Prize

ever to win the honor, which he shares with Myron S. Scholes of Stanford University. Merton, the School's George Fisher Baker Professor of Business Administration, joins more than thirty Harvard University faculty members who have won a Nobel Prize. The news View Details

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