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February 2019 (Revised October 2019)
Case

Extend Fertility: Conceiving the Market for Egg Preservation (A)

By: Debora L. Spar and Olivia Hull

In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman’s eggs were extracted and stored at low... View Details

Keywords: Assisted Reproduction; Entrepreneur; Health And Wellness; Fertility; Infertility; Women's Health; Creating Markets; Egg Freezing; Fertility Clinic; Entrepreneurship; Strategy; Marketing Strategy

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07 Dec 2010
First Look

First Look: Dec. 7

why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing... View Details

Keywords: Sean Silverthorne

13 May 2002
Book

Bringing the Master Passions to Work

temperament." The workings of what we now call reason spring from a primitive emotion—our anxiety at being alive and thrust toward an end past which we cannot see with any of our senses. The impulse to explain is the impulse to View Details

Keywords: by Mihnea C. Moldoveanu & Nitin Nohria