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  • May 2016
  • Case

OPET: Precision Marketing in Uncertain Times

By: Rajiv Lal, Esel Çekin and Eren Kuzucu
During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details
Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey
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  • September – October 2011
  • Article

The Manufacturer's Incentive to Reduce Lead Times

By: Santiago Kraiselburd, Richard Pibernik and Ananth Raman
It is generally a well acknowledged fact that, ceteris paribus, reducing the lead times between downstream and upstream parties in a supply chain is desirable from an overall system perspective. However, an upstream party (e.g., a manufacturer) may have strong... View Details
Keywords: Cost; Demand and Consumers; Order Taking and Fulfillment; Production; Supply Chain Management; Sales; Manufacturing Industry; Retail Industry
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  • October 2009 (Revised October 2010)
  • Case

Cosan: Thinking Outside the Barrel

By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho
The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details
Keywords: Renewable Energy; Global Strategy; Governing Rules, Regulations, and Reforms; Industry Structures; Business and Government Relations; Business Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Energy Industry; Brazil
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  • Research Summary

Overview

By: Robert S. Kaplan
Kaplan introduced time-driven activity-based costing (TDABC) to provide the cost component in Michael Porter's Value Based Health Care framework of delivering superior patient outcomes at lower societal cost. TDABC is becoming the global standard for health care... View Details
  • 16 Feb 2017
  • HBS Seminar

Chad Syverson, Chicago Booth School of Business

  • 07 Sep 2012
  • Working Paper Summaries

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

Keywords: by Joachim Henkel, Carliss Y. Baldwin & Willy C. Shih
  • September–October 2018
  • Article

Online MAP Enforcement: Evidence from a Quasi-Experiment

By: Ayelet Israeli
This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to... View Details
Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Retail; Price; Policy; Governance Compliance; Distribution Channels; Management; Retail Industry
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  • January 2025
  • Case

Driving Efficiency and Sustainability at P&G China

By: Feng Zhu, Philip Kuai and Billy Chan
P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping damage, and... View Details
Keywords: Transformation; Customer Value and Value Chain; Environmental Sustainability; E-commerce; Logistics; Product Design; Value Creation; Order Taking and Fulfillment; Supply Chain Management; Consumer Products Industry; China
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  • Research Summary

International Financial Integration and Entrepreneurship (joint with Andrew Charlton)

By: Laura Alfaro
We explore the relation between international financial integration and the level of entrepreneurial activity in a country. Researchers have stressed the role of new firm activity and economic dynamism on growth. Yet, the empirical effects of international capital... View Details
  • 2024
  • Working Paper

Open Devices and Slices: Evidence from Wi-Fi Equipment

By: Do Yoon Kim, Roberto Fontana and Shane Greenstein
Prior studies suggest that openness shapes the introduction of new products. This study collects novel data on all routers and subcomponents introduced between 2000 and 2018. We characterize each firm's position in a supply chain as upstream component providers... View Details
Keywords: Open Source Distribution; Product Development; Supply Chain
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  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

unequal initial endowments. As a result, with respect to efficiency, the initially more unequal economy fares worse in the short run but better in the long run, and the disparity of wealth distributions across economies mitigates over... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

By: Reshmaan N. Hussam

Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

  • Web

Technology & Innovation - Faculty & Research

surge in innovation and exports in REE-intensive downstream sectors outside of China. To rationalize these findings and quantify the global impact of the adverse REE supply shock, we develop a quantitative general equilibrium model of... View Details
  • 12 Jan 2016
  • First Look

January 12, 2016

approximation of a fully sequential test for the maximum hazard ratio of the drug over multiple adverse events. A numerical study verifies that our method delivers Type I /II errors that are below pre-specified levels and is robust to View Details
Keywords: Carmen Nobel
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

the paper: http://www.hbs.edu/research/pdf/07-104.pdf Competition for Scarce Resources Authors:Péter Esö, Volker Nocke, and Lucy White Publication:The RAND Journal of Economics 41, no. 3 (fall 2010) Abstract We model a downstream industry... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2016
  • First Look

December 13, 2016

that explores the mechanisms’ distinct predictions on the distributions of domestic firms—within-firm productivity improvement shifts the productivity distribution rightward, while selection and market... View Details
Keywords: Carmen Nobel
  • 15 Jan 2013
  • First Look

First Look: January 15

circumscribe citizen-employees, and they engage in production and trade. But individual corporations are no longer adequate to serve as the primary unit of analysis. Over the years, systems of distributed innovation-so-called business... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

benefit function exhibits a satiation point, the environment can be described as a cooperative game with externalities. We show that the downstream incremental distribution is the unique View Details
Keywords: Martha Lagace
  • 14 Feb 2012
  • First Look

First Look: February 14

and on the probability distribution over the sets of feasible alternatives that the society will face. Our methods generalize the well-known Kemeny Rule. In the Kemeny Rule, it is known a priori that the subset of feasible alternatives... View Details
Keywords: Carmen Nobel
  • 22 Nov 2016
  • First Look

November 22, 2016

transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in Turkey. As assistant... View Details
Keywords: Sean Silverthorne