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- 01 Dec 2013
- News
Double Vision
kinds of ads, Teixeira says, boosted web traffic but don't have much effect on the actual purchases. "The audience does what you are telling them to do—they go online. But it doesn't persuade them enough to buy more than the other types... View Details
Keywords: Arts, Entertainment
- 07 Oct 2014
- News
Network Effect
after, because more genes with which to work would mean more avenues to explore in new drug development, exponentially increasing the chances of finding effective treatment and prevention. In 2004, the three families founded the Cure... View Details
Keywords: Linda Kush
- 01 Sep 2011
- News
The Spangler Effect
to put the study rooms in the library instead of Spangler, and how many seats to put in the auditorium.” Ultimately, Spangler got 29 study rooms and a 350-seat auditorium. Essential Spangler: Warm weather always draws a crowd to the patio; the main lounge View Details
- 19 Jul 2019
- News
The Day India’s Banks Died
- 01 Mar 2024
- News
Game On
feed of each session. Whether that’s a doubles match among friends or a private lesson with one of the club’s pros, members scan a QR code to access the recording. At home, they can study the game tape to sort out what’s gone wrong with... View Details
- 22 Feb 2024
- News
Combat-Tested Cancer Coaching
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. When Kathy Giusti (MBA 1985) was diagnosed with multiple myeloma in 1996, she was overwhelmed. It was the pre-Internet era, with limited available information, but... View Details
- 31 Jul 2023
- News
Striving for Imperfection
pattern-seekers, and that’s why they ask questions. As we develop successful ways of operating in the world, we become pattern imposers. So, you know, you’re trying to tie a shoe, someone finally shows you how to tie a double bow, and... View Details
- 01 Sep 2023
- News
Alumni and Faculty Books
Scott Kyle (MBA 1993) and Patrick Fischer LIV MAS Press The Compound Code reveals insider secrets, effective tools, and strategies you need to manage your investments in good times and bad. In this straightforward and accessible guide,... View Details
- 01 Mar 2023
- News
Step Change
hovering around 5 percent, Thndr’s marketing team launched a campaign highlighting users like Marwa Helali, a single mother from Port Said investing for her 16-year-old son’s education. The number of women using the Thndr app has more than View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
get. Alan Horn (MBA 1971) Chief Creative Officer, Disney Studios Content Business Should Lead the Way BIO It is time for business leaders to respond to the challenge of climate change in a powerful and effective way. It is clear—and... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
apps allow, the team discovered a way to guide people through behavior changes with results that stick. Individuals using Gain Life’s weight loss apps achieve results that double the one-year benchmark for other methods, Eldridge says.... View Details
Keywords: Jen McFarland Flint
- 01 Oct 1998
- News
A Career to Smile About
advantage." Speed has also characterized Juliber's ascent up the corporate ladder. After helping to double sales and triple profits for CP's Asian operations in only three years, she was named chief technological officer for worldwide... View Details
Keywords: Dun Gifford, Jr.
- 18 May 2023
- News
Cultivating Can-Do Attitudes
Do, Wilfong's fundraising—through events like a children arts auction and a community 5K walk and run—allowed the nonprofit to make the same commitment to the 4th graders of the following year and each of the subsequent 5 years. By the time the first cohort turned 18,... View Details
Keywords: April White
- 20 Sep 2013
- News
Connections Add Up
but I'm the steward. I aspire to that HBS mission of being a leader who makes a difference." The metrics show that CEE is effecting change. Last year, 10,000 students took part in the National Economic Challenge, almost View Details
- 01 Jun 1998
- News
HBS Forum: Business Leadership in the Social Sector
most effective use of business resources to help solve social- sector problems," explained BLSS chair, HBS professor Rosabeth Moss Kanter. "We examined what business can and can't do well and the outcomes and impacts of business activism... View Details
- 01 Dec 2018
- News
Sustaining Business And Society For The Long Term
Professor Rebecca Henderson “Doing well by doing good” has rapidly gained momentum in recent years as business leaders, investors, and stakeholders have deepened their understanding of the double bottom line. To help managers combine... View Details
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
New weather patterns brought on by climate change will require updated farming practices, effective water management, and innovative pest and disease management in the Midwest and around the globe. Increasingly, the business community is... View Details
Keywords: Agriculture
- 17 Oct 2019
- News
Venturing Away from Venture Capital
requires a significant initial capital investment, and she raised just over $10 million in seed and series A funding to get it up and running in 2011. Since then, Lin’s had plenty of opportunities to raise more capital. But the company’s growth margins have View Details
Keywords: Alexander Gelfand
- 01 Aug 1998
- News
A Roaring Success in the Windy City
after his third entreaty - a telegram - she acquiesced. Her column, titled "If I Were a Negro," helped the sales of Johnson's magazine to double overnight, from 50,000 to 100,000. "That was a turning point in my career," said Johnson.... View Details