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- 22 Dec 2015
- News
Algorithms Need Managers, Too
- 29 Apr 2013
- News
The fragrance series – Part 3
- 01 Jan 2007
- News
Jaime Augusto Zobel de Ayala, MBA 1987
successful. Ayala has shown strong growth over the past decade despite fluctuations in the Asian economy. Recent initiatives, such as a public-private partnership with the Philippine government to distribute water; a global portfolio of... View Details
- 01 Jun 2023
- News
Pet Project
Maev recently launched an Amazon option for one-off orders (as opposed to Maev’s subscription plan), with the strategy of using Amazon as an awareness channel rather than for actual distribution. But how should the entrepreneur think... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 01 Sep 2006
- News
Faculty Books
Transforming Your Go-to-Market Strategy by V. Kasturi Rangan with Marie Bell (HBS Press) Most distribution channels are outdated and unwieldy, serving neither customers nor View Details
- 01 Jun 2015
- News
Screen Grab
passionate about you,” said creator Jill Soloway, herself the daughter of a transgender father, adding Amazon “has been wonderful.” That moment, transformative in more ways than one, follows in the wake of numerous successes represented by shows View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna... View Details
- 13 Jan 2021
- News
Stress Test
the manufacturer to each individual, Kelley says. “They need to be sure 100 percent of the vaccines are administered to the community in the right way.” —April White The COVID-19 vaccines currently on the market went from concept to approval in record time. Is setting... View Details
- 01 Dec 2009
- News
Prof’s Dream Comes True
Tufano Tax refunds can now be channeled into the purchase of U.S. Savings Bonds, a policy victory for HBS professor Peter Tufano (left), founder and president of the nonprofit Doorway to Dreams Fund (D2D) that has worked for years to... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
big byproduct is using this introductory effort to cross-sell consumer use of the product. How many times have we used something at work that we incorporate into our personal lives? Plenty! —Gary Ambrosino (MBA 1988) You may want to market these cards through an... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Millennials are actually the most likely to subscribe, but even 46 percent of Baby Boomers subscribe to newsletters. It’s the primary channel that people want to use for communication from brands. And because email is tied to a specific... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2008
- News
Innovation, Inc.
remarks. “But if you mention a folding bicycle, most people conjure up an image of a small-wheeled, oddly shaped vehicle that they wouldn’t categorize as a ‘real’ bicycle. The challenge is to change the beliefs and behaviors of both consumers and the View Details
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that brand could revolutionize... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
82 percent of all consumer purchases still made in retail and a time-starved customer segment, I’d strongly encourage Saigal to consider expanding her distribution model. It is truly the brand’s job to be available, not the customer’s... View Details
- 01 Jun 2005
- News
Lessons from the Tsunami Disaster
firsthand experience: He spent seven weeks during January and February helping the field leadership of five United Nations relief agencies develop overall strategy and serving as deputy director for Mercy Corps, an innovator in entrepreneurial disaster relief. He plans... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
schedule. (In 2018, S’well distributed bottles to every public high school student in New York City, where the company is headquartered, displacing as many as 54 million single-use plastic bottles in one fell swoop. The company also... View Details