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  • All HBS Web  (537)
    • News  (41)
    • Research  (452)
    • Events  (1)
  • Faculty Publications  (325)

Show Results For

  • All HBS Web  (537)
    • News  (41)
    • Research  (452)
    • Events  (1)
  • Faculty Publications  (325)
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  • 22 Dec 2015
  • News

Algorithms Need Managers, Too

  • 29 Apr 2013
  • News

The fragrance series – Part 3

  • 01 Jan 2007
  • News

Jaime Augusto Zobel de Ayala, MBA 1987

successful. Ayala has shown strong growth over the past decade despite fluctuations in the Asian economy. Recent initiatives, such as a public-private partnership with the Philippine government to distribute water; a global portfolio of... View Details
  • 01 Jun 2023
  • News

Pet Project

Maev recently launched an Amazon option for one-off orders (as opposed to Maev’s subscription plan), with the strategy of using Amazon as an awareness channel rather than for actual distribution. But how should the entrepreneur think... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Dec 2023
  • News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
  • 01 Mar 2024
  • News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • 01 Jun 2015
  • News

Screen Grab

passionate about you,” said creator Jill Soloway, herself the daughter of a transgender father, adding Amazon “has been wonderful.” That moment, transformative in more ways than one, follows in the wake of numerous successes represented by shows View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 01 Sep 2006
  • News

Faculty Books

Transforming Your Go-to-Market Strategy by V. Kasturi Rangan with Marie Bell (HBS Press) Most distribution channels are outdated and unwieldy, serving neither customers nor View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 13 Jan 2021
  • News

Stress Test

the manufacturer to each individual, Kelley says. “They need to be sure 100 percent of the vaccines are administered to the community in the right way.” —April White The COVID-19 vaccines currently on the market went from concept to approval in record time. Is setting... View Details
  • 01 Dec 2009
  • News

Prof’s Dream Comes True

Tufano Tax refunds can now be channeled into the purchase of U.S. Savings Bonds, a policy victory for HBS professor Peter Tufano (left), founder and president of the nonprofit Doorway to Dreams Fund (D2D) that has worked for years to... View Details
  • 01 Mar 2016
  • News

Case Study: Paper Chase

big byproduct is using this introductory effort to cross-sell consumer use of the product. How many times have we used something at work that we incorporate into our personal lives? Plenty! —Gary Ambrosino (MBA 1988) You may want to market these cards through an... View Details
  • 07 Mar 2019
  • News

Smart Marketing Brings Rapid Growth to Latino Brands

accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that brand could revolutionize... View Details
  • 01 Sep 2014
  • News

Feedback

position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna... View Details
  • 01 Mar 2023
  • News

Case Study: Power Nappy

82 percent of all consumer purchases still made in retail and a time-starved customer segment, I’d strongly encourage Saigal to consider expanding her distribution model. It is truly the brand’s job to be available, not the customer’s... View Details
Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing
  • 01 Jun 2015
  • News

Case Study: Sneak Peak

to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 06 Jul 2015
  • News

Lights! Camera... Market!

snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • 01 Mar 2008
  • News

Innovation, Inc.

remarks. “But if you mention a folding bicycle, most people conjure up an image of a small-wheeled, oddly shaped vehicle that they wouldn’t categorize as a ‘real’ bicycle. The challenge is to change the beliefs and behaviors of both consumers and the View Details
Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management
  • 25 Feb 2020
  • News

Beyond the Plastisphere

schedule. (In 2018, S’well distributed bottles to every public high school student in New York City, where the company is headquartered, displacing as many as 54 million single-use plastic bottles in one fell swoop. The company also... View Details
Keywords: Alexander Gelfand; Plastics and Rubber Products Manufacturing; Manufacturing
  • 28 May 2019
  • News

Broken Link

upgrades—has been ongoing since 2015. One key strategy has been to advocate at the state level to increase funding for broadband and to partner with state governors (49 so far) for the distribution channels... View Details
Keywords: Nicole Torres; News, Library, Internet, and Other Services; Information
  • 04 Sep 2019
  • News

Ask the Expert: Bounce Back

Millennials are actually the most likely to subscribe, but even 46 percent of Baby Boomers subscribe to newsletters. It’s the primary channel that people want to use for communication from brands. And because email is tied to a specific... View Details
Keywords: Jen McFarland Flint
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