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- May 1994
- Background Note
Designing Channels of Distribution
Presents a framework and a method for addressing the new product channel choice decision. Offers a six-step method that involves: 1) disaggregating and prioritizing a distribution channel by customers' channel function requirements; 2) obtaining and combining... View Details
Rangan, V. Kasturi. "Designing Channels of Distribution." Harvard Business School Background Note 594-116, May 1994.
- May 1994
- Background Note
Reorienting Channels of Distribution
Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details
Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry
Rangan, V. Kasturi. "Reorienting Channels of Distribution." Harvard Business School Background Note 594-118, May 1994.
- May 1969
- Background Note
Selecting Channels of Distribution
By: Walter J. Salmon
Keywords: Distribution Channels
Salmon, Walter J. "Selecting Channels of Distribution." Harvard Business School Background Note 513-143, May 1969.
- July 1987 (Revised May 1993)
- Case
Atlas Copco (A): Gaining and Building Distribution Channels
Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States
Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States
Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
- October 1989 (Revised November 2006)
- Background Note
Channel Management
Written as an introduction to a module concerning channel management for the second-year MBA elective in Marketing Implementation. Discusses: 1) reasons for the growth of multichannel systems in marketing efforts, 2) key components and choices in channel management, 3)... View Details
Keywords: Marketing Channels
Cespedes, Frank V. "Channel Management." Harvard Business School Background Note 590-045, October 1989. (Revised November 2006.)
- September 1984 (Revised October 1992)
- Background Note
Distribution Policy
By: Robert J. Dolan
Presents some fundamental principles of channels of distribution management. View Details
Keywords: Distribution Channels
Dolan, Robert J. "Distribution Policy." Harvard Business School Background Note 585-045, September 1984. (Revised October 1992.)
- December 1977
- Background Note
Conceptual Framework for the Study of the Channel of Distribution
By: Hirotaka Takeuchi
Keywords: Distribution
Takeuchi, Hirotaka. "Conceptual Framework for the Study of the Channel of Distribution." Harvard Business School Background Note 578-118, December 1977.
- 2023
- Working Paper
The Credit Supply Channel of Monetary Policy Tightening and Its Distributional Impacts
By: Joshua Bosshardt, Marco Di Maggio, Ali Kakhbod and Amir Kermani
This paper studies how tightening monetary policy transmits to the economy through the mortgage market and sheds new light on the distributional consequences at both the individual and regional levels. We find that credit supply factors, specifically restrictions on... View Details
Bosshardt, Joshua, Marco Di Maggio, Ali Kakhbod, and Amir Kermani. "The Credit Supply Channel of Monetary Policy Tightening and Its Distributional Impacts." NBER Working Paper Series, No. 31464, July 2023. (Revised November 2023.)
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book... View Details
- March 1989
- Background Note
Industrial Distribution Systems
A comprehensive description of industrial distribution systems. Written from the perspective of industrial products manufacturers, concerned about building and managing channels systems for taking products from point of manufacture to point of use. Covers: 1) channels... View Details
Corey, E. Raymond. "Industrial Distribution Systems." Harvard Business School Background Note 589-101, March 1989.
- May 1987 (Revised October 1989)
- Case
General Electric Co.: Component Motor Operation, Distribution Channels for Consumer Aftermarket Motors
Corey, E. Raymond, and John E. P, Morrison. "General Electric Co.: Component Motor Operation, Distribution Channels for Consumer Aftermarket Motors." Harvard Business School Case 587-157, May 1987. (Revised October 1989.)
- September 1980 (Revised February 1987)
- Background Note
Strategic Issues in Distribution
By: Hirotaka Takeuchi
Provides students with an in-depth understanding of the channel decision from the manufacturer's point of view. The two issues addressed in the note are selection of channel design and channel management. View Details
Takeuchi, Hirotaka. "Strategic Issues in Distribution." Harvard Business School Background Note 581-026, September 1980. (Revised February 1987.)
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
- Article
The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010): 107–123.
- June 1995
- Case
Polaroid Corporation: European Distribution System
By: Janice H. Hammond and Afroze A Mohammed
Describes distribution operations in Polaroid Europe. In the late 1980s, Polaroid senior management in the United States proposed moving from a system of 12 decentralized warehouses to a centralized distribution system in which all inventory for European retailers... View Details
Keywords: Distribution; Operations; Risk Management; Distribution Channels; Logistics; Transition; Strategy; Problems and Challenges; Industry Structures; Consumer Products Industry; Europe; European Union; United States
Hammond, Janice H., and Afroze A Mohammed. "Polaroid Corporation: European Distribution System." Harvard Business School Case 695-038, June 1995.
- Research Summary
Competitive Dynamics of the Textile-Apparel-Retail Channel
Janice H. Hammond established in 1991 (with Frederick H. Abernathy and John Dunlop of Harvard University and David Weil of Boston University) the Harvard Center for Textile and Apparel Research. Funding provided by the Alfred P. Sloan Foundation has supported the... View Details
- September 1993 (Revised December 1997)
- Case
Loctite Corp.: International Distribution
By: John A. Quelch
Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details
Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong
Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)
- 2023
- Working Paper
Uniform Rate Setting and the Deposit Channel
By: Juliane Begenau and Erik Stafford
U.S. banks predominantly use uniform deposit rate setting policies, particularly the largest banks. Uniform rate setting ignores local market concentration, and is therefore inconsistent with the identification strategy used to provide cross-sectional evidence of the... View Details
Begenau, Juliane, and Erik Stafford. "Uniform Rate Setting and the Deposit Channel." Working Paper, December 2023.