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- Research (6)
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- All HBS Web
(6)
- Research (6)
- Faculty Publications (3)
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Results
- 2004
- Working Paper
The Invariant Proportion of Substitution (IPS) Property of Discrete-Choice Models
Steenburgh, Thomas J. "The Invariant Proportion of Substitution (IPS) Property of Discrete-Choice Models." Harvard Business School Working Paper, No. 05-022, October 2004. (Revised June 2006. Conditionally accepted at Marketing Science.)
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- 2008
- Working Paper
Taste Heterogeneity, IIA, and the Similarity Critique
By: Thomas J. Steenburgh and Andrew Ainslie
The purpose of this paper is to show that allowing for taste heterogeneity does not address the similarity critique of discrete-choice models. Although IIA may technically be broken in aggregate, the mixed logit model allows neither a given individual nor the... View Details
Steenburgh, Thomas J., and Andrew Ainslie. "Taste Heterogeneity, IIA, and the Similarity Critique." Harvard Business School Working Paper, No. 09-049, September 2008.
- 26 Jun 2007
- First Look
First Look: June 26, 2007
the idea that trading patterns are associated with short-run excess comovement of stock returns. Our findings suggest that multi-factor risk models could be enhanced by adding factors capturing correlated demand. The Invariant Proportion... View Details
Keywords: Martha Lagace
- 07 Oct 2008
- First Look
First Look: October 7, 2008
heterogeneity does not address the similarity critique of discrete-choice models. Although IIA may technically be broken in aggregate, the mixed logit model allows neither a given individual nor the... View Details
Keywords: Martha Lagace
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
Individuals' voting preferences are modeled using a random-coefficient aggregate discrete-choice model, in which we incorporate both observed and unobserved individual heterogeneity. We find that different... View Details
Keywords: Sean Silverthorne