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(157)
- News (37)
- Research (98)
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- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- 12 Jan 2017
- News
What Cancer Researchers Can Learn from Direct-to-Consumer Companies
- 31 Mar 2020
- News
Reinventing the Direct-to-Consumer Business Model
- 07 Jul 2020
- News
Cold Call: SmileDirect Looks Beyond Direct-to-Consumer Marketing
- 11 Sep 2021
- News
Direct-To-Consumer Retailers Try to Bring Pizzazz to Dull Goods
- 13 Dec 2019
- News
How Influencers Are Making Over Beauty Marketing
- 08 Nov 2021
- News
Drop Shipping, Explained
- 15 Dec 2017
- News
Patient-Powered Precision
- 29 Jun 2021
- News
Procter & Gamble’s Lean Innovation Transformation
- 01 Jun 2023
- News
Pet Project
than children—she started to think more seriously about the value proposition. Spies teamed up with Christine Busaba (MBA 2019) to launch Maev in March 2020 as a direct-to-consumer (DTC) raw dog food company. Business has tripled every... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 01 Sep 2023
- News
Action Plan: In Context
Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
- 20 Jan 2023
- News
Free Spirits
Illustrations by Edmon DeHaro “Cheers!” As her father’s wedding toast comes to a close, Vanessa Royle (MBA 2022) raises her champagne flute into the evening air to clink glasses with the groom, Andy. She tilts her glass to take a sip and, with the flavors of the drink... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
says. “They were watching five times the amount of video content as the average US consumer.” She took the numbers and the direct-to-consumer streaming plans to WWE chairman and CEO Vince McMahon, who had been planning to launch a linear... View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
president she will oversee Hulu’s platforms and work alongside Disney’s film and television studios in the creation of new content for Hulu. Kevin Mayer, chairman of Disney’s direct-to-consumer and international business, said in a... View Details
Keywords: Arts, Entertainment
- 24 Aug 2021
- News
Having a Moment
experienced an immediate change: “I realized it’s not caffeine that gets you focused, you need a calm mind to be able to think clearly—that’s when you can be at your best,” she told Forbes.com. The experience inspired the Pakistani native to launch Moment, a View Details
- 04 Sep 2019
- News
Clicks and Mortar
complementary channels has opened up possibilities that would not have been imaginable with the more traditional, siloed approach. JA: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics... View Details
- 29 Apr 2021
- News
Equal Partner
world and a smart investment. “Women and diverse-led companies are highly profitable, yet undercapitalized,” she says. “A perfect arbitrage investment scenario.” Among the seven companies in the WOCstar portfolio are Zero, a plastic-free, View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her... View Details