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  • 01 Nov 2007
  • Conference Presentation

Decision Amnesia: Motivated Forgetting of Difficult Choices

By: Zoe Chance and Michael I. Norton
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  • 30 Aug 2018
  • Blog Post

My Difficult Decision to Leave Google for HBS

Second, I learned when to not trust my answer. For the entire first year, Harvard places new students in a section—a deliberately diverse group of 90 students. In each class, we’d come prepared, having read and analyzed a “case,” a business narrative always ending in a... View Details
  • 13 Oct 2020
  • News

A Framework for Leaders Facing Difficult Decisions

  • August 2021
  • Article

Hoping for the Worst? A Paradoxical Preference for Bad News

By: Kate Barasz and Serena Hagerty
Nine studies investigate when and why people may paradoxically prefer bad news—e.g., hoping for an objectively worse injury or a higher-risk diagnosis over explicitly better alternatives. Using a combination of field surveys and randomized experiments, the research... View Details
Keywords: Decision Avoidance; Difficult Decisions; Judgment And Decision Making; Medical Decision-making; Decision Making; Behavior
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  • October 2019 (Revised January 2020)
  • Supplement

Dulcie Madden (B)—A Difficult Choice

By: Shikhar Ghosh and Shweta Bagai
This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details
Keywords: Entrepreneurial Management; Family; Family Conflicts; Founders' Agreements; Growth And Development; Hardware; VC; Scaling; Start-up; Female Ceo; Risk Assessment; Entrepreneurship; Growth Management; Cash Flow; Equity; Success; Failure; Acquisition; Business Model; Information Technology; Valuation; Family and Family Relationships; Information Infrastructure
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  • Research Summary

Choice Amnesia: Motivated Forgetting of Difficult Choices

Imagine having to choose between your two favorite flavors of ice cream, chocolate and mint chip. Previous work suggests that whichever option you pick (say, chocolate) will become even more appealing after your decision, and the rejected option (mint chip) will get... View Details
  • 2017
  • Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar
Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details
Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research
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  • 14 Apr 2015
  • News

Leaders as Decision Architects

  • 02 Oct 2013
  • What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

been unable to keep pace in no small part due to the reliance on hierarchy and the dominant position given very highly compensated CEOs." Jackie Le Fevre put it this way: "Short answer to the question—increasingly difficult... View Details
Keywords: by James Heskett
  • 15 Oct 2012
  • Research & Ideas

Why Business IT Innovation is so Difficult

responded at all. A companion study shows that companies that respond to queries from potential customers within an hour are 7 times more likely to connect with a key decision maker than those that wait more than an hour, and 60 times... View Details
Keywords: by Maggie Starvish
  • 01 Jun 2025
  • News

Making Difficult Decisions: The General Manager’s Job

One of the most essential roles of the general manager is to be the person who can move an organization forward through the most tangled of circumstances, says Professor Amy Edmondson, “where there is uncertainty, different points of view, and high stakes, whether... View Details
Keywords: Jen Mcfarland Flint; Illustration by Peter Arkle; Educational Support Services; Educational Services
  • 03 Nov 2016
  • News

You’re Fired: Managing Gray-Area Decisions

  • 03 Nov 2016
  • Cold Call Podcast

You're Fired: Managing Gray-Area Decisions

Keywords: Re: Joseph L. Badaracco
  • 09 May 2021
  • Blog Post

Meet the MoMBAs – Persisting Through a Difficult Year

similarly nuanced effect on Americans. For mothers, particularly student mothers, COVID-19 has brought about a host of new challenges, including childcare, isolation, a million decisions on risk tolerance, and increased burdens. It also... View Details
  • 06 Jan 2022
  • News

How to Lead With Courage in Difficult Times

  • August 2018
  • Article

Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain

By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile
How do teams working on complex projects get the help they need? Our qualitative investigation of the help provided to project teams at a prominent design firm revealed two distinct helping processes, both characterized by deep, sustained engagement that far exceeds... View Details
Keywords: Helping; Rhythm; Prosocial Behavior; External Team Leadership; Social Construction; Time; Qualitative Methods; Field Research; Groups and Teams; Projects; Behavior; Leadership; Social and Collaborative Networks
Related
  • 2017
  • Working Paper

Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain

By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile
How do teams working on complex projects get the help they need? Our qualitative investigation of the help provided to project teams at a prominent design firm revealed two distinct helping processes, both characterized by deep, sustained engagement that far exceeds... View Details
Keywords: Helping; Rhythm; Prosocial Behavior; External Team Leadership; Social Construction; Time; Qualitative Methods; Field Research; Groups and Teams; Projects; Behavior; Social and Collaborative Networks
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  • May 2024
  • Case

Naked Wines: The Profit vs. Growth Decision

By: Benjamin C. Esty and Edward A. Meyer
Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details
Keywords: Profit Vs. Growth; Platform Business; Economies Of Scale; Subscription Business; Wine; Scaling; Racing; Value Creation; Network Effects; Business Startups; Small Business; Financial Management; Financial Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Profit; E-commerce; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States; Australia; United Kingdom
Related
  • 08 Aug 2005
  • Research & Ideas

Decision Rights: Who Gives the Green Light?

extraordinarily difficult and controversial management task." And therein lies a big problem, because how effective an organization is at making high-quality decisions consistent with its mission and... View Details
Keywords: by Peter Jacobs
  • 13 Aug 2012
  • Research & Ideas

When Good Incentives Lead to Bad Decisions

readily be reclaimed by investors in the firm who lost money." In a new research paper, coauthored with World Bank economists Martin Kanz and Leora Klapper, Cole explores how various performance incentives affect lending decisions... View Details
Keywords: by Carmen Nobel; Banking